Some of the largest barriers to Social Media are the Return on Investment (ROI) questions that go along with it. One of the biggest misconceptions that I see as a digital marketer, primarily in Social Media and Social Media Advertising is that people still believe that Social Media doesn’t produce a good enough Return on Investment.
What are the ROI questions exactly? How do we generate leads using Social Media? How do we translate fans or followers into paying customers? Social Media Management and Social Advertising Specialist Dan Hackney answers these questions in this blog post.