10 Simple Tips How To Build A Social Media Following For Your Blog

July 25, 2013

Social Media

10 Simple Tips How To Build A Social Media Following For Your Blog

If you want to build an audience for your blog, there’s no shortage of options. You can optimize for the search engines, reach out to other bloggers in your niche or simply write such killer content that people can’t help but take notice.

One tool that no blogger should be without however is social media marketing. Regardless of what you’re blogging about, your audience can be found on the likes of Facebook and Twitter. And there’s therefore no excuse for you not to be.

The first step towards harnessing the power of social media is, of course, to get yourself an audience. Here are ten simple tips for doing just that.

1. Look The Part

First off, there’s the small matter of your blog’s appearance. It matters, a lot. If your blog doesn’t look the part, why would anyone want to hear from you in their Facebook feed for instance? You don’t need a premium theme to attract a social media following, but you do need to look like a professional; and professionals don’t use themes designed for click through rates.

2. Use Separate Social Accounts For Business And Pleasure

Avoid the temptation to market your blog with your own personal accounts. Details of your personal life don’t belong on your blog and they don’t belong on your blog’s social media accounts.

3. Complete Your Profiles!

You’re going to be fighting an uphill battle from day one if you expect people to follow an account with incomplete or outdated information. Aim to make your accounts as attractive as possible to potential subscribers.

4. Don’t Try To Be Everywhere

Contrary to popular belief, effective social media marketing doesn’t necessarily mean signing up for every single social media platform. In my opinion, you’re generally best off starting with the big three: Facebook, Twitter and Pinterest. Don’t underestimate just how much work goes into keeping a social media account active. Three active accounts are worth a lot more than ten which you don’t have time to update.

5. Make It Easy

Aim to make connecting with you on social media as straightforward as possible. When somebody first lands on your blog, your social media icons should be one of the first things that they see. Additionally, when they finish reading one of your posts they should immediately be presented with some social sharing options. The more invitations your readers are given to follow and like you, the more likely they are to do so.

6. Offer A Free Gift

If you’re serious about boosting your social media following a little bit of bribery is well worth considering.

Create a small information product and give it away for free in return for following you or subscribing to your posts. Even a five page e-book can be incredibly effective. [See a good example on the right!]

7. Offer Subscriber Exclusive Content

Another tried and tested form of bribery is subscriber exclusive content. Every now and then mark one of your posts as “private” and only allow those who follow you on social media to access it. A word of warning however, subscriber exclusive content is the very opposite of user friendly design, so use it sparingly.

8. Use A Pop-Up (Sparingly)

Speaking about things that your visitors aren’t going to like, nothing converts blog visitors quite like a well designed pop-up. Provided that you design yours with care, it is possible to collect a nice social media following without driving your visitors crazy in the process. Here are a few rules for this tip:

  • No visitor should see your pop-up twice
  • It shouldn’t cover the entire screen
  • Your pop-up should be easy to close (without following you)

9. Tweet Your Facebook Page

These days, most people and businesses can be found on multiple social media platforms. If somebody is willing to follow you on one platform, there’s no reason why they wouldn’t follow you on another. Cross platform promotion is therefore only logical. Every now and then send out a quick tweet asking your followers to become Facebook fans and vice versa.

10. Social Proof

Finally, once you begin to amass a reasonably healthy selection of followers, don’t be afraid to broadcast the fact. Install attention grabbing counters on your homepage. Displaying your first thousand Twitter followers and/or Facebook Likes will not only greatly increase your blog’s credibility it also will help you get your second thousand significantly faster.

If you have any good tricks of your own, please share in the comments.

[Image: Flickr - Michael Dornbierer, Creative Commons License]

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About Todd Ramos

The author of this post, Todd Ramos, is the owner of Todd SEO Guy http://www.toddseoguy.com/ and he offers SEO services to clients through his website. He likes to read books and listen to music in his free time.

View all posts by Todd Ramos

9 Responses to “10 Simple Tips How To Build A Social Media Following For Your Blog”

  1. Kris Olin Says:

    Tip no 2 is very interesting! For instance FB rules state that you can’t use your personal account for business, but still lot’s of people do. Even at the risk of losing their account. Hmm, go figure?

    Reply

  2. Angelique Says:

    I don’t agree that Facebook, Twitter and Pinterest are the “big three.” The three most important social networks are the three that have the most value for YOUR business and industry.
    Angelique recently posted…New Facebook Toolbar #FAILMy Profile

    Reply

    • Kris Olin Says:

      Angelique, I always thought the big three were Facebook, Twitter and LinkedIn. But, as you said they totally depend on your line of business and target audience. Pinterest is good only if you can visualise your business with shareable images.

      Reply

  3. Gareth Ellis Says:

    I agree completely with not trying to be everywhere. No one wants to follow a dead account that’s not updated. Likewise too many updates drive me crazy too…just find a balance. Not often enough to be annoying but often enough not to be forgotten.

    Reply

    • Kris Olin Says:

      Gareth, it’s hard to work more than 3 social platforms efficiently unless you have a team. If you go for “them all” you would just run out of time. For instance 10 Twitter updates per day would work just fine if your follower follows 10,000 people. But, if they follow just 100, then it looks really bad on their timeline.

      Reply

      • Gareth Ellis Says:

        Hi Kris, agree its hard to manage many social profiles without a team. I do find it workable though by setting out a timetable. Didn’t occur to me how annoying your social media frequency is could depend on the followers timeline. Good Point! Does lead onto not being able to please everybody though. For example I’m not a fan of automated tweets at all, unless its a dedicated news feed.

        Reply

  4. Martin Says:

    This is a very exiting approach and should be taken up by anyone thinking of opening a new store, of course your products and customer service will have to keep customers coming back. I photograph many new products and business owners for their websites and press releases and I think I will pass on this link as an aid and recommendation.
    Martin recently posted…UPDATE #4: Ten Beautiful Twitter Bootstrap templates to Any NeedsMy Profile

    Reply

  5. dare khuji Says:

    On point number 4, it is important to add Google + to those three mentioned; I don’t really care about the rest.

    On point 2, I do agree with you, I once made the mistake and paid dearly for it.

    Nice detailed tutorial.
    dare khuji recently posted…SEO best practices to remove deleted blog, posts and feed in Google search resultMy Profile

    Reply

  6. Josh Light Says:

    Todd,

    Social proof is huge. In the 2012 election we were tracking Newt Gingrich’s Twitter profile and noticed that he (or someone else) bought a bunch of fake Twitter followers. Though such tactics are generally looked down upon we noticed that he started getting more real followers on a daily basis (probably due to social proof). Ridiculous.

    Josh
    Josh Light recently posted…10 Social Media SEO Tricks Every Political Campaign Should Know AboutMy Profile

    Reply

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