If we were to provide any sort of loose definition of content marketing, we would say that it is a particular approach to marketing which includes crafting, publishing, and sharing relevant, informative, and useful content in a consistent manner, while targeting a specific audience for the purpose of increasing traffic, and in turn, revenue, by offering your products and services. If you can manage to tick all of those boxes, you will find success as a content marketer.
However, even though the description sounds vague, there are four main types of metric through which you can measure content marketing success, and they are:
- Consumption metrics – this metric indicates how many people have actually consumed your content, whether it is through page views, or downloads.
- Sharing metrics – this one is important, because it shows how many times your content gets shared by the consumers.
- Lead generation metrics – of course, the ultimate goal of content marketing is not just getting more people to view your content, but also for them to turn into leads and generate income for you, and this metric will let you know if your efforts are profitable.
- Sales metrics – this metric can help you figure out how often your readers become actual customers.
In order to come up with the best possible content strategy and to measure your results, we have prepared a list of 10 tools designed to help you succeed in content marketing. Keep on reading for more details.
One analytics tools that you will definitely need in your arsenal is Parse.ly, which not only helps you keep track of the page views and visitors, but also some of the more subtle indicators, such as the average browsing duration for every page on your website, the number of returning consumers, the hottest topics, and last, but not least, the content which has the biggest growth in terms of visits. You will also have the ability to view all of those stats by platform, and that includes smartphones, tablets, and desktops.
2. Atomic Reach
Atomic Reach is an intelligent tool that directly helps you create content that will create a huge impact with your audience. It does this by analyzing and scoring your content before you have published it. By keeping an eye on pretty much every aspect of your content, including spelling, punctuation, and grammar mistakes, readability, originality, headline, as well as helping you improve the quality of your links and the tone of your writing, it will enable you to put together brilliant content right off the bat.
Tagboard will enable you to find the most trending topics by searching for hashtags. But, whereas most tools of this type do a fine job of searching Twitter for hashtags, this resource searches for them across all social media platforms, including Facebook, Instagram, Google+, Vine, Flickr, and, of course, Twitter. This will enable you to get a more in-depth view of what your consumers are talking about on social media.
4. Social Inbox by HubSpot
This tool is a huge time-saver, because it will enable you to respond to all of your social media engagement, which would have otherwise taken you days. On top of it all, it can help you pinpoint the type of content and specific posts which have generated the most user interaction, take part in social media conversation, collect stats about new consumers, and locate social stream matches, among other things. Whether it’s visual content marketing or some other type that works best, you will know.
SimpleReach is a tool that will let you know how your posts are doing, both on your website and on social media. But, in addition to that, it will also calculate how well your content is going to fare among the readership, and it will assign a score for each post on a scale of 0 to 99. That way, you can make improvements before you have published your content. Also, you can use this tool to promote your posts through ads on all social media platforms.
6. Content Tools
Contentools is like your one stop shop on all things related to content marketing. Apart from being a central repository where you can develop your existing ideas and brainstorm about new ones, it has an editorial calendar for all your content, including articles, ebooks, social media posts, as well as approaching deadlines and future projects. Also, you can publish your content automatically to several different platforms at the same time.
Coming up with a high-performing campaign portfolio is not an easy task, but Captora makes it a lot simpler, because it will let you know which type of content distributed through which type of channel will result in the best conversion. Basically, it is a Top of Funnel platform designed to help you drive cross-channel leads and deliver content to a targeted audience.
8. Crazy Egg
With Crazy Egg, you can check out each page of your website and create a unique heat map, based on the number of clicks each area of the page has received. That way, you can find how your content consumers interact with the page itself, and which type of content gets the most of their attention. Apart from the heat map, you get other map types as well, such as the scroll, confetti, and overlay maps.
BrandpointHUB is designed to help you streamline your content marketing workflow by helping you manage each step of the process. This includes publishing your content automatically on different platforms, including Facebook, Twitter, LinkedIn, Pinterest, WordPress, or even HubSpot, among others. That way, you can focus more on the quality of your content instead of spending most of your time trying to manage it.
One of the most popular and effective tools for optimizing your content marketing strategy and creating a schedule for all your social media activity is Hootsuite. Apart from creating a posting schedule, you can receive detailed reports on how your posts are performing, and collaborate with members of your team at the same time. Also, it allows you to display data inside multiple streams, making it easier for you to find your way through all the data.
We hope these tools will help you optimize your content marketing strategy and enable you to get the most out of your efforts. Content marketing is complex, but with the right tool in your digital toolbox, things become a lot easier. Check them out today and find success!