If you are thinking about adding videos to enhance the visibility of your website, then you have an array of options to choose from. You can increase engagement of readers by boosting their awareness by incorporating the best video options. From Google+ Hangouts to Instagram to Twitter’s Vine, video is fast becoming an integral part of the marketing strategy of all businesses.
Five Tips How To Use YouTube
Through YouTube tons of thousands of people can watch and share originally-created videos easily. Here are 5 tips how you can make YouTube perform better for you.
1. Make great videos
You can use YouTube for posting videos that are valuable and helpful for your clients. You can include answers to frequently asked questions, how-to’s, screen video captures, interviews and slide shows to make it all the more interesting and enjoyable.
2. Easily accessible videos
Viewers should be able to locate your videos easily. Videos often appear on the first page of search engines and can help you to stay ahead of your competition. You can make your videos findable by focusing on aspects such as description and title tags. You can make your title catchy and include some keywords in it. You should also ensure that you include all related keywords in the tag field.
3. Brand your channel
You can create a branded experience on YouTube by creating a custom background, setting your video to auto play and creating playlists or organized videos. Sample below is from The Rolling Stones branded YouTube channel:
4. Review the channel
You can check and find out who is watching your videos and the way they found out about it online. You can know about the content that is in demand by your target audience by reviewing the frequently watched videos or the ones that get maximum feedback.
Advertisements on YouTube are mostly short and the advertisers have to incur charges only if viewers watch most of the adverts. Cost effectiveness, targeted ads etc. are just a few reasons why YouTube ads are getting extremely popular.
Five Tips How To Use Vine
You can create looping, attractive videos in an engaging way using Vine. To use Vine Marketing effectively, you should first and foremost create engaging and authentic content. Then you can share videos and promote the same online.
1. Don’t take too much time
You should deliver the message you wish to convey within a short time frame say with 5-10 seconds. You can make your story flow smoothly using time lapse. You can also use this form of marketing to highlight products and services your company has to offer.
2. Make an impression
You should be able to make an impression on viewers within a short time span. Make every second count. You can grab the attention of potential clients by exhibiting originality, uniqueness and creativity.
3. Promote unique content
You can market new promotional material within the 6 second time frame. You can create a video teaser for a blog article, e-book or download. You can make the whole thing more appealing to viewers by making the elements engaging and full of visual appeal.
4. Use Hashtags
You can enable users to sort topics of their choice by providing the hashtag feature. This can not only help in maximizing your company’s exposure but can also help you to reach a wider audience. You can use this form of marketing to get more followers for your company.
Here is a sample of a Hashtag that we use on Twitter: #SocialMediaRevolver
5. Enhance your web presence
You can enhance your web presence and promote your business like never before using this type of marketing. You can include a backlink to your company’s website to lure more visitors. You can also embed a video on to your blog content to make it more attractive for visitors. You can make great headway in showcasing your brand image by using this tool correctly.
Learn more about Vine. Read this post: Swinging From The Vine: Six Second Marketing Magic
Five Tips How To Use Instagram
Another quirky and nice way to exchange views through pictures and posts online is through Instagram. This is another great social media tool that is catching up in popularity over the last few years.
1. Create an impression
To do this, you should first and foremost complete your profile. You can do this by filling complete details about yourself and leave and link on Twitter or Facebook page.
2. Locate new customers
You can look for people who share your interests and find a way to engage with them regularly.
You should also try to talk to new people, check their businesses and tag with them using your location. You can enable them to know more about you by adding more details to your posts via Instagram!
3. Highlight your products
Allow your viewers to engage in window shopping! You can share a photo or showcase the products and services you offer. You can also engage your Instagram followers by asking them to guess what a specific product or service is.
4. Stand out from the rest
You can tell your unique story by documenting it or highlighting all the quirky things you are into. This will enable you to reveal a bit of your personality for all to see.
5. Every post is displayed on Instagram
A major flaw with Facebook is that it shows posts based on their “importance” if the setting is specifically not set to display your most recent posts. The fact that Facebook decides what your audiences will see is adversary to your social media marketing effort. But there are no such restrictions on Instagram, which doesn’t make any such decisions for its users. Anything that gets posted by you will be visible to your followers.
Five Tips How To Use Reditt
Calling itself “The Front Page of the Internet”, Reditt boasts of an interesting mix of cool links, commentaries, news and comments to grab the attention of readers. You can use this platform to share your views and post comments on content that has been submitted by others.
Another great feature of this platform is that it has small communities called sub-Reddits that aim in bringing together people with similar interests.
1. Users can submit content
You can interact with your fans and be in touch with them regularly using this great social platform. The best picture and post is selected by the sub-Reddit group each and every week and posted along with your photograph for all to see.
2. Customer Service
Customers can discuss a specific product and can visit appropriate places if they have any issues using the customer Service option in this platform. This sub-Reddit offers impeccable customer service by creating sections for links, identifying the purpose of sub-Reditt and giving directions to avail best customer service.
3. Calendar and news
You can know more about the upcoming events and latest news by including the following options in your sub-Reddit sidebar:
- Display company news.
- Display calendar of events
- Mention your goals and objectives
4. Create a Network and community
Strong network can be created by customers by having common navigation that links all of the sub-Reddits, having a common naming convention and supervising the content to ensure that it is of superior quality. Some sub-Reditt has taken several measures to create a close knit community. They have made it easy for readers to provide links to download wallpapers, given followers a name etc.
5. Marketing insight by using Reddit
If you can handle ruthless criticism about your brand, then Reddit would be a nice place to ask questions to users and get heartbreaking but honest responses from them. You may not even need to ask questions at all; you will receive direct feedback from users about your brand in any case. Take your users seriously and let it benefit your brand by improving it and also your business.
Five Tips How To Use Flickr
Creative professionals can tap the potential offered by Flickr to enhance the visibility of their website online. You can upload a single image or a group of photographs by using any one of the immense options offered by Flickr.
1. Be active by joining groups
You can join groups of your choice to share your views on just about anything. You can foster relationships and contribute something valuable to the site side by side. You will become more popular by doing this on this popular social platform.
2. Broadcast your company by using your Flickr profile
You can use Flickr profile to describe yourself as well as your business by not sounding too exaggerated.
3. Organize your photos using the Tag option
Uploading photos with appropriate descriptions can help you to have a wider reach and popularity. If you wish to pull local traffic, be sure to include the city names in the tags depending on your business location.
4. Link your site to Flickr photostream
This can help in more ways than one. People who visit your site would be attracted by the photographs and you can have more potential matches for search engine users by including a prominent link from your site to Flickr photos.
5. Involve yourself in Flickr community
You can involve yourself in the community of Flickr users by commenting on the photos you like, adding unique shots and taking part actively in group discussions.
To conclude, the potential of visual social media marketing lies untapped to a great extent. Businesses that have visual aspects should consider assigning due weightage to these tools so as to enjoy positive results from their website. Customers can enjoy a pleasurable experience when you include the visual element on your website. Interactive tools such as these can also help you get fresh content on a regular basis.
By tapping on these effective social media tools both big and small business owners can enjoy an edge over their competitors and improve their profits and sales at a relatively low cost. They can harness the power of these methods to compete with their bigger rivals at an early stage.
[Main image: Flickr, Ciccioit, Creative Commons Licence]