4 Dangerous Blogging Mistakes And How To Avoid Them

November 13, 2012

Blogging, Social Media

4 Dangerous Blogging Mistakes And How To Avoid Them

One thing that can’t be said about blogging is that it’s a new thing; successful business models based on blogging can be found and studied in almost any niche imaginable. That’s usually what entices people relatively new in the industry to start blogging – the proof that it works, and the “you can do it too!” message that’s being sent to them, directly or indirectly.

Generally speaking, everyone can create a successful blog and become a blogging rock star – you don’t even need to know the basics of coding anymore, just buy the domain name and hosting and throw in a nice layout and you’re ready to start. Well, no matter how easy it may sound, the truth is that the vast majority of the new bloggers will fail.

If you don’t want to be one of them, please read carefully what you should watch out for.

1. If you just build it but don’t promote it, they won’t come

In an ideal world and an ideal case for you, right after you publish your genius post someone important will stumble upon it, recognize its value and share and recommend it to death. But this isn’t an ideal world, and you have to understand that the Internet is seeing hundreds of thousands new blog posts published each and every day. The chances that someone will accidentally find yours are very bad, even if you’re not so good with math.

You are the one who is responsible for promoting your content. That means that blogging isn’t just about you sitting in front your laptop and writing for your blog; blogging is also (sometimes more) about how good of a marketer you are, how strong are your connections with industry influencers and how big and engaged is the rest of your social flock.

So you have to do a few other things simultaneously:

  • Build your Twitter and Facebook following
  • Constantly work on getting the influencers’ attention
  • Create a promotion plan for your blog and stick to it
  • Manage your online reputation

2. If you wait to have an audience to publish ‘the good stuff’, you will never get the audience

How many first impressions do you expect to get? There’s no reason to believe that you’re any different than the other 7 billion inhabitants of Earth, so yes, you will only get one. If a first time visitor doesn’t find anything mind blowing on your blog, they won’t be coming back to check if you have published something better in the meantime. Why should he? It’s your job to prepare your blog for every new visitor – because that’s the only way you can build audience.

You don’t want them to come, see and move on; you want them to come, see, get blown away and subscribe / share / connect / comment.

Now, it sure is frustrating to write awesome content and to have only a handful of people reading it; but think of it as an investment for the future. First, the few people who will read it will probably become your devoted fans. Second, as your blog grows and gains more visibility in the search engines, your old content will get more exposure and get you new visitors and new subscribers. A bonus is that you won’t be embarrassed when someone decides to dig through your old posts.

3. If you don’t differentiate yourself from the rest, you shouldn’t be blogging at all

Overcome that silly fear that you will insult someone, or that you will be ridiculous because of your points of view. At least find your unique voice. You have to come up with some concept that will set you apart from the rest – if not, then what is your contribution, what are you offering that can’t be found on hundreds of other blogs in your industry?

There sure is a catch with this. You don’t have to agree with the thought leaders in your industry, but you have to give good arguments and you have to show that you don’t lack the experience and the deep understanding of how things work.

4. You don’t have to write a blog under your real name

You just don’t. If you’re unsure and don’t want to embarrass yourself, you can test the water by creating an alias. You can always reclaim it if things turn good. Just be consistent, and use the same alias everywhere. Technically, this isn’t a dangerous mistake, but rather a friendly advice – it will help lower the pressure, and if that’s what you need, then go for it.

Most of these blogging mistakes you would figure out on your own eventually, but it’s better to be aware of them right from the beginning, it will cost you less.

[See related post: 50 Golden Blogging Tips For Business]

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About Andrew Handley

This post was written by Andrew Handley, remembering his beginnings as a blogger. Now, as an experienced writer and blogger he works at midislandcollision.com.

View all posts by Andrew Handley

17 Responses to “4 Dangerous Blogging Mistakes And How To Avoid Them”

  1. KrisOlin Says:

    This is great blogging advice to beginner bloggers; and for more advanced as well! I totally agree that unfortunately nowadays it is not enough just to write a blog post and leave it; you do need to promote it as well. Also, never actually thought using an alias. Interesting…

    Reply

  2. Teena Cathey Says:

    Good tips. I used to have a problem with tip #3. Only because I was so worried about offending people. But then my voice was lost and as I read each post it didn’t sound like I wrote them at all. Having your own voice plays a grande roll in blogging. Lose it and one will lose oneself and followers. Thanks for the post Andrew. :D

    Reply

  3. Josh Says:

    Number 2 is spot on. Don’t wait until the perfect time because you may never find it.

    Reply

    • KrisOlin Says:

      I agree, Josh! Nothing will happen if you just wait and wait to get your post perfect! Just write the best article you can at the moment and go live, eh?

      Reply

  4. Rod Davies Says:

    great article – you can get stuck in your ways and this helps focus what needs to be done

    Reply

  5. Andy Nathan Says:

    I disagree with number 4. I understand the power of an alias, but if you cannot say something as yourself, is that something really necessary to say in the first place? The courage of blogging is to speak your mind. Not your alias.

    Reply

    • Andrew Handley Says:

      Sometimes things can get personal. Writing about controversial topics such as politics, religion, even education, can put you into a dangerous position.

      Reply

  6. fcaballo Says:

    You did a great job of succinctly noting exactly what is wrong with some blogs …. probably mine included! Lesson learned.

    Reply

    • Andrew Handley Says:

      So what was the first thing you tried to change?

      Reply

      • fcaballo Says:

        I need to improve the content I provide. I wish I could tell you that I accomplished this overnight and voila everything changed. I know that this is an issue I need to work harder on. There, you’ve got my confession! :-)

        Reply

  7. Guest Says:

    Great tips Andrew, This is an interesting article for a new blogger like me. Promoting blog is one of the important task to be done after posting. Thank you for the tips.

    Reply

  8. Tech Bappa Says:

    Great tips Andrew, This is an interesting article for a new blogger like
    me. Promoting blog is one of the important task to be done after
    posting. Thank you for the tips.

    Reply

  9. Jason Bahamundi Says:

    Regardless of how long I have been blogging (personal or business or guest blogger) it is always great to see these types of tips.

    One thing I always did was write from the heart as there is no way to satisfy ALL readers. Some will love it and some will hate it, then the next piece they will switch sides. Write from your power (knowledge/passion) and it will show through and there will be followers…..so long as you promote it.

    Recycle your work.

    Reply

    • Kris Olin Says:

      @Jason One of the best advice is to write from the heart, as you said. If you are passionate about the topic that is one of the best guarantees that your blog (or individual post) can be a success.

      I don’t quite understand what you mean by ‘recycle your work’ though…

      Cheers,
      Kris

      Reply

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