4 Simple Ideas To Revolutionise Facebook

May 17, 2012

Social Media, Facebook

Many people are outraged about Facebook’s new decision to roll out Timeline and cover photos, but if you look at the evolution of the internet as a whole – these are relatively conservative changes compared to the technology available.

Here are my tips for what you could be seeing and using on Facebook sooner than you think.

1. Group Photo Upload

I hate it when three or four of my friends upload photos to separate albums. Each album originating from their own Facebook page which I then have to navigate to, I also don’t want to have to create a group every time I want everyone’s photos to be in the same album.

So, why not add a ‘group upload’ facility in which you have the option to view all yours and your friends’ photos from one event in the same place. The author would be listed and people can be tagged.

Statistically, most people have a close-knit group of friends that they see regularly and are therefore most likely to have pictures with, and with Google+ exploiting this notion, I see it as a way forward.

You heard me right; Google+ is on to something.

2. Custom Design

This one is tricky – part of the reason for the success of Facebook is its structure, making sure no-one is alienated and making sure that all functions are open to all of its members. But I would like to see some more personalisation controls, much like a simplified version of Word Press.

Facebook has different core functions for many different people, however for a large proportion; these functions cross over with the ideologies of what is fundamentally a blog.

I recently started a blog because of these customisable functions – so Facebook…try and stop me.

3. Ken Burns Effect Cover Photo

Now, my natural instinct would be to suggest that you could put a video where your current cover photo…or maybe not. Facebook is visually static, I remember when I first saw an animated GIF and filled my MySpace page with them just like everyone else. It ended up being a horrific mix of cartoons and thrusting storm troopers that would completely destroy the uniform of Facebook (or any other website for that matter).

No. A slideshow of photos in your cover window with the Ken Burns photo effect would be a perfect fit.

4. Live Profile Pictures

The option to actually see people when their online – Of course this would include functions to be heavily limited to your friend group, but I just can’t be bothered to type chat sometimes – it’s a lot of effort  to sum up the nights TV in writing to four people simultaneously.

Give us a customisable area on the timeline where we can physically see our friends.

Alternatively, simulate the use of video messages. Leaving a private or public video on your friend’s wall could be massive if Facebook tailored its functionality and focused on making it an easy task. With so many webcams built into devices – it’s a quick and easy way to share messages.

So come on Facebook – good work so far, but now is the time in your life cycle where you need to think radically about what technology can achieve for your company and your customers.

You created one of the world’s most innovative and successful companies; don’t think we expect anything less from you.

What do you think about the current state of Facebook? Good, or getting worse? If you have suggestions how to make it better, please share below.

[Image: Coletivo Mambembe]

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About James Duval

James Duval is an IT expert who was once convinced he contracted a virus from working too closely with Windows Vista. He currently writes blogs for Connetu.

View all posts by James Duval

13 Responses to “4 Simple Ideas To Revolutionise Facebook”

  1. Ben Davolls Says:

    Hi James – why not allow drag & drop widgets ala iGoogle? That would allow the owner of a page to tailor that page to his or her own personal requirements and not affect the timeline at all – it’s give users a feeling of customisation, without the customisation…


    • James Duval Says:

      That sounds great!

      I sometimes get the feeling from Facebook, though, that it’s adhering very strictly to a design formula that’s been handed down from on high.I’m not sure if this idea would fit (easily within) that formula, but it’s definitely an awesome idea!


  2. Lynn Brown Says:

    I’m still waiting for Facebook to have a definite separation between personal and business pages.  I know I’m not alone when I continue to talk about sharing business things and not wanting any of that going to my personal page.  When a business person wants to like my Fan Page, they shouldn’t have to be required to become friends of mine so that I can ‘tag’ them and give them recognition on the Fan Page.  Sorry to babble on, but this has been a hot button with me from day one with Facebook.

    James you bring up some good ideas, but I think what you say in your comment below is spot on… Facebook does seem to have a certain design formula.  It will be interesting to see how Facebook progresses.  But for now, I’m still getting my best results for my business using LinkedIn and Twitter. 


    • KrisOlin Says:

      Lynn, it has always been a problem for Facebook to separate personal and business accounts. The new Timeline update is the latest attempt at this. Unfortunately Timeline has been received with confusion, even though it actually is quite a good move to the right direction. 

      Here is a quick Survival Guide to the Timeline: http://socialmediarevolver.com/facebook-timeline-survival-guide/


      • Lynn Brown Says:

        I like the new Timeline Kris.  And now it does make sense on some of the things that Facebook did with the new format.  Especially the be able to ‘pin’ and start certain posts or info.  However, I still have the same issue with the separation.  Maybe it is in the works? 

        Thanks for sharing the link to your article …. it really provides some good information on the changes and how you can utilize them.  I have bookmarked it and will be linking to it in my future posts.


        • KrisOlin Says:

          Lynn, what if Facebook just had put the new Timeline on business pages? And leave the personal pages as they were? At  least visually they would have been quite different.


          • Lynn Brown Says:

             Actually it isn’t the look of the page, it is the function.  When I LIKE an article that you write and it pertains to business, I want the option to direct that to my Fan Page NOT my personal page which is how all the ‘likes’ are functioning right now.

            Fortunately, almost 6 months ago, FB came out with the Share button.  That was huge and a great way to have the option to guide your content sharing to your personal page, group or fan page. 

            Maybe the issue is just with the LIKE button – get rid of it and only have the Share button available for FB?  How does that sound?  🙂

          • KrisOlin Says:

            Yes, the issue is with the Like button, as it only seems to record people and not pages. Luckily it’s still useful for other purposes such as on your website or blog.

  3. Mr Risky Startup Says:

    Just this week, I added my new business to Facebook. Getting the business page going was a breeze, but then I made crucial mistake – I decided to advertise with them too.

    Wow, what a mess! I have done $10K or more in annual advertising with Google and Yahoo, but Facebook advertising process is terrible. I went through the process of setting up the ad, but when I added my credit card as a payment option, it all went crazy. Apparently, FB (who, by the way successfully charged my card for $1 as a test), decided that my account activity is “unusual”. First, how can my activity be “unusual” when all I did was to add my credit card number and open the account that very day. What is unusual about that? 

    Now, my account is disabled, only way to reach FB is via idiotic self-serve help section which (after a lot of work) gets you to their form where you can submit your question.

    I did that, but now I am in catch 22 – they tell me that ad is rejected because my account is disabled, but they don’t tell me how to enable it again. Then, I use the same process again, and answer is the same – your ad is rejected because your account is disabled… They use no-reply email addresses to email me, so I cannot have 2 way conversation with Facebook.

    They may be worth $100B, but if they treat their advertisers the same way as they do general public, will their revenues keep coming in?


    • KrisOlin Says:

      Well, Google isn’t that better either. I just got my AdWords account suspended a few weeks ago. They are almost as notorious as Facebook when it comes to contacting them direct. You just can’t call or talk to these people.

      I suppose when they become too big they just make a decision that it is too much hassle to clear every ‘little’ problem; they just let it slide. And that attitude is the beginning of decline!Twitter on the other hand actually emailed me back when I had a question related to my account; and it was within 24 hours!


      • Mr Risky Startup Says:

        Well, I set up my Adwords years ago and they were excellent then. I had no need to contact them since then so I am not sure how they are now. Sorry to hear about your issues.


  4. Daniel Izzard Says:

    Item 4, cough-airtime-cough…


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