5 Reasons to Hire a Social Media Manager

5 Reasons to Hire a Social Media Manager

The debate rages on about the value of social media for businesses. Some businesses are abandoning their social media efforts to focus on marketing campaigns that deliver more measurable results. Other businesses are devoting even more funds than ever to make sure they stay up-to-date with the trends on Twitter, Facebook, and Pinterest.

If you think your business could benefit from paying more attention to its social media channels, you may be considering hiring a Social Media Manager. Doing so will be an investment, but it will most likely be a worthwhile one.

Here are some good reasons why you might want to add a social media specialist to your team:

1. Hiring a Social Media Manager will increase the ROI of your social media efforts

A qualified social media manager will be able to increase traffic to your website, convert traffic into sales, establish your online brand, and help you build a foundation of trust with your customers. The ROI of investing in social media isn’t always apparent, but you’ll be a lot more likely to see the kind of results you want with the right expert on staff.

2. Your social media campaigns will be run by someone who truly understands social media

Since most social media managers are millennials, you’ll be able to have someone on staff who really gets Twitter, Facebook, and Pinterest and actually uses them on a regular basis. Marketing majors study social media in college these days, which means that twenty-something social media experts actually know quite a lot about how to make social media lead generation work.

3. Everyone else is doing it

Social media agencies are popping up all over the country, and more and more companies are adding social media specialists to their teams. Check out the Twitter account of just about any major corporation, and you’ll be barraged with tweets written by that corporation’s social media specialists. You could argue that social media is just a fad, but it’s a fad that’s not going away anytime soon. And it’s a very viable way for you to form relationships with potential customers.

4. The whole company will benefit

Your social media manager will work collaboratively with your other staff members to provide engaging content to your current and potential customers. As a result of this collaboration, your social media specialist will be able to educate your staff members about social media best practices, and everyone will benefit.

5. You don’t have time to manage your social media channels yourself

Everyone else at the company is busy. Your marketing manager doesn’t have time for anything besides PPC and SEO campaigns. Your intern has to study for college finals. There’s never enough time in a day for your accountant to crunch all of the necessary numbers. And you have a business to keep afloat. Social media is important, and hiring someone to take care of it for you makes sense.

There you have it. Five very good points to consider whether to hire a social media manager to run your social media marketing operations. It’s up to you now.

Are you a Social Media Manager, or have you ever hired one?

Have you ever hired a social media manager to do online marketing for you? Or, are you perhaps a social media manager yourself? How is that keeping you busy?

[Image: FreeDigitalPhotos]

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About Katheryn Rivas

Katheryn Rivas is a higher education writer and blogger. When she's not digging and reporting about the latest online universities news, she can be found playing with her two Saint Bernard's Chica and Chico. She can be reached at katherynrivas87@gmail.com.

View all posts by Katheryn Rivas

8 Responses to “5 Reasons to Hire a Social Media Manager”

  1. SMART Soc Med Mgmnt Says:

    I actually just got into SM Management because I didn’t know that it was “a thing”. So far it has been a great learning experience and I’ve gotten a couple of clients as well as partnered with some other agencies who need freelancers. I have been learning a lot and am helping some business owners who are just too busy to get it all together. There is a lot to consider as far as metrics and conversions so there is a lot to keep up with. I know that SM Management is in it’s infancy and I think it’s great because I get a chance to learn, see and grow along with the industry. The tendency is to be good at everything but you just can’t. That’s why I focus on certain networks and am learning skills to complement them. It’s exciting!

    Reply

    • KrisOlin Says:

      This is great to hear! I’m suspecting that Social Media Manager will be one of the busiest jobs in the future, so congratulations on entering the field early!

      What are the social networks that you work in? The obvious Facebook and Twitter, or do you have some more exotic ones as well? Do you have to learn the clients’ business and products/services well before you do your ‘thing’ or do they give you guidelines or script what to communicate?

      Reply

    • Katherynrivas87 Says:

      Thanks for your comment. You have an exciting road ahead of you as a Social Media Manager, that’s for sure. There’s so much to learn and discover about social media. Never stop learning, and there will always be a place for you in the social media world! 

      Reply

  2. Merry Sparks - Artist Says:

    Kris – you are so right. Social Media now forms the main platform to become known in any industry, aside from obvious brands. From my prospective, many galleries are closing, therefore social media is fast becoming my main point of contact to tell the world about my product – my paintings. But I can’t do it all, I have to paint; that’s where a good social media manager steps into the ring to define, coordinate and automate my social media marketing. The success of this is in the future.                   

    Reply

    • Katherynrivas87 Says:

      Merry, 

      I couldn’t agree more. Social media has become such an important way for creatives to promote themselves, and I think it’s only going to become more important in the future, for just about everyone who needs to increase their online visibility. 

      Reply

  3. Meredith Says:

    I am so glad that you wrote this article-but I am wondering how many of the ‘needy’ will actually see it? I have gone round and round with several businesses that are “interested” but aren’t willing to take the plunge.  One of the owners actually tried to have some friendly chats with me in order to get information about how to use certain platforms (and I shut that right down).  I am not sure why I am still having to convince people that SM is here to stay. Suggestions?

    Reply

    • KrisOlin Says:

      Hang in there, Meredith! You just need to keep on developing your own social profiles, and then when you talk to your potential clients you can show that you have what it takes. Firstly, I would try to get your Twitter followers to several thousands, and FB Likes to a few hundred at least. Have you checked out Tweepi or Twellow yet?  

      Reply

      • Katherynrivas87 Says:

        Meredith, 

        I think Kris has the right idea. If you establish yourself as a social media leader, forward-thinking businesses will flock to you. I would also focus on communicating the ROI of social media to potential employers because many of them believe that social media can’t provide a measurable ROI. 

        Here’s a nice infographic with some stats about the benefits of using social media: http://socialmediatoday.com/firebelly/645986/roi-social-media-infographic. It may help you formulate a pitch that convinces businesses social media matters. Stats like the ones in that particular infographic make it easier for businesses to justify investing in a social media manager. 

        Good luck!

        Reply

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