When it comes to online marketing, social media has been a game changer. Whether you’re talking about the mostly defunct MySpace or the ever-growing Facebook empire, people have altered the way they show their support for products and services.
On the other hand, that doesn’t mean that you should stop using more traditional, Email marketing campaigns. In fact, if you take these two different strategies and you combine them, you can make a lot more headway when it comes to your marketing success.
Here are 5 great tips how to connect your Social Media Marketing with your Email Marketing
1. Use Your Social Media to Increase Your Email List
So you have an email list for your marketing; addresses of people who are interested in your company or products and who want regular updates. How do you traditionally recruit them? Flyers in the mail or at the store, voluntary sheets that customers can fill out? Simply put one of these on your social media page. That way really interested clients can sign up for more information, giving you a bigger list to draw on.
2. Include Your Email Link in Your Social Media
If you link your social networking media together with your emails, you can get more feedback from your marketing. If people who for instance ‘like’ your Facebook Page want you to email them with special offers, you have a tailor made solution present already. Additionally, while an email list isn’t very useful for getting comments, a social media page that’s included in the email marketing would give customers a place to voice all of their concerns.
3. Include A Link to Your Social Media in Your Email
In much the same way that customers can sign up for your mailing list on your social media marketing pages, make sure that you provide links to your social media pages in your email lists. This will increase your exposure and make sure that customers who are only on one marketing list have the chance to get onto both.
4. “Friend” Your Email List
While it might seem a little pushy, go through your email list and ask people to friend them. This allows you to take the first step, making social networking connections to increase your exposure even more.
5. Adjust Your Offers
Offers, coupons and free stuff are some of the best ways to get customers to remain loyal. And if you’re trying to join together your social media and email lists, then offer clients free stuff and additional benefits for joining both of these lists.
In addition to connecting your campaigns, it’s always important to be sure that once users get to your site they know what to do and it comes intuitively. This is where conversion optimization techniques come in to help find out what works and what doesn’t with your current landing page optimization.
Are you using Email together with your Social Media Marketing? Or do they play a separate role in your marketing plan. If you have any tips of your own, please share with us.
[Image: Kittikun Atsawintarangkul]