To ensure that they know what’s important and what comes next,
Today’s marketers have to pay attention to technology trends, new business models and also the changing behaviour of consumers.
Old digital strategies are making way for an overall brand experience that will be reflected online and offline as well. There has been a huge restructuring as far as business models are concerned, which is why these digital marketing predictions for 2015 have gained huge significance.
1. Digital Marketers Need To Know How To Code
It will become almost imperative for digital marketers and that’s because it will make elements like public relations, SEO work, content and more easily accessible to them. In some ways it is taking an already existing trend to another level altogether.
But there’s no denying that coding enhancement, growth and optimization will be the norm in 2015. It will be an integral part of industry leaders’ designs.
2. Brand Investment In Content Will Multiply
You have to realize that business content should do more than informing; it should entertain. Content based on talent will become an important part of marketing department. It might work to their advantage because marketing teams already know how to create content that goes well with the position of the brand.
There might also be emphasis on increasing talent acquisition in content budget, which will have its advantages all around.
3. Consolidation Of Social Media Sources
It’s expected that Facebook will see a decline in the next couple of years, which can be the biggest game changer for the marketers. There are many marketing strategies that have found their roots in this social media platform, which has been of huge significance for business leaders trying to grow further.
It is possible that the decline of this highly influential social media platform would mean people have to take some drastic measures. It’s foreseeable that a consolidation of social media sources will be the big move in 2015.
4. Use Of Visual Stories To Amplify Your Company’s Message
Virtual storytelling will be one of the biggest trends of 2015 and will offer an opportunity for marketers to step up, create a community and keep it engaged with it as well. It will be important for companies to focus on creating visual stories that will take their message across to these communities and keep their interest going.
Gone are the days of those staid corporate template messages; human interactions and personalized answers are what users will be looking for. Pictures, videos with an element of humour will be needed to engage audience.
Virtual storytelling will be one of the biggest trends of 2015. >Tweet This
5. Living, Breathing Market
Digital marketing won’t just be a strategy but an ecosystem on its own. Engaging, enticing and attracting consumers will become the mantra and you won’t be able to preach to them anymore.
Online marketing is all about connecting with the audience now and if marketers manage to do that then they will have a winner on their hands. You have to give your users information that they need to find and use various products and services.
6. Dispersing Promotional Channels
Marketers will not have to focus on creating different formats of content with customized copy to ensure that they reach out to the target audience through different fragmented marketing channels including TV, print and social media platforms.
It will be the way forward.
7. Location Will Be The New Re-Targeting Signal For Mobile
Location based data will gain in further prominence and will be used by brands to convert users through web and mobile.
Wearables and other innovative technologies that analyze users’ movements already hint at what’s to come in 2015. Comprehensive analytics will be leveraged by mobile ad campaigns to connect with their existing customers, and look at avenues to find new ones on their chosen mobile devices.
Wearable technology will gain more strength by the end of 2015 and will have real market applications by then. >Tweet This
8. Audience Targeting Will Rule Search Campaigns
Personalization will be extremely important and SEO marketers will have to pay attention to WHO is searching and WHY, rather than just what is being searched.
If you pay attention to all the evidence and feedback that’s been received over the last few years, it will be seen that personalization remains the key and will ensure clicks.
It’s also true that customers tend to appreciate personalization a lot more than having the same things thrown at them over and over again.
These are the important predictions for digital marketing in 2015 that you can look forward to.
If you have any of your own, please feel free to share in the comments.
[Main image: Arallyn, Creative Commons Licence.]