Author Archives | Dan Hachey

About Dan Hachey

A Social Media Management and Social Advertising Specialist at CF Search Marketing. Dan obtained his MBA in May of 2014 from Nichols College, a small college in Massachusetts, known for its successful business owners, entrepreneurs, and professionals. Outside of work, Dan enjoys sports, particularly hockey and football. Dan enjoys working in Social Media because it keeps him on his toes, as the job description is constantly changing. Follow Dan on Twitter: @daniel_hachey and connect on LinkedIn.

How To Solve Your Businesses ROI Woes On Social Media?

April 7, 2016

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How To Solve Your Businesses ROI Woes On Social Media?

Some of the largest barriers to Social Media are the Return on Investment (ROI) questions that go along with it. One of the biggest misconceptions that I see as a digital marketer, primarily in Social Media and Social Media Advertising is that people still believe that Social Media doesn’t produce a good enough Return on Investment.

What are the ROI questions exactly? How do we generate leads using Social Media? How do we translate fans or followers into paying customers? Social Media Management and Social Advertising Specialist Dan Hackney answers these questions in this blog post.

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