Author Archives | Riku Vassinen

About Riku Vassinen

Riku Vassinen is working as a Strategist in Finnish creative agency N2 marketing and is the Planning Director in K-citymarket account. He has written two books about social media and marketing: Digitaalinen jalanjälki (2010, awarded as the best marketing book of the year in Finland 2011) and Moccalattehipsteri (compilation of his blogs from the years 2008-2011). Tweet him up @pimpmycontent

Hypermarket’s Guide To Successful Social Media Launch

October 11, 2011

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Read how a Finnish Hypermarket was able to get over 40.000 Facebook fans in just two weeks. (A Case Study) K-Citymarket is one of the biggest store chains in Finland with over 72 hypermarkets. Retail & grocery chains…

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