Social media is one of the most effective, if not cheapest, ways to engage with existing customers and increase awareness of a brand among new markets. Content released over social media can have immediate effects. To demonstrate the impact of this as a marketing tool, here are five of the very best social media campaigns ever.
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November 21, 2013
October 24, 2013
Snapchat has become a rising star in the social media world. Despite the potential challenge that lies in measuring the value of engaging on Snapchat several brands have entered the Snapchat circuit and started engaging with consumers. Here’s six examples of brands that have established good presence on Snapchat.
October 10, 2013
Link building is not only one of the most challenging part of SEO, but also most critical to its success. Although, it is true that links aren’t everything in SEO search professionals attribute a large portion of the engines’ algorithms to link-based factors. Beware of old link building techniques though! You may never get on the first page. Read on…
October 3, 2013
For the uninitiated, Reddit’s front page looks like a mess of memes and cat pictures. Figuring out how Reddit can contribute to your business is even more confusing. Despite the initial confusion, though, Reddit is a great site to promote your business and gain valuable information. With the help of these nine steps, however, you will go from Reddit novice to pro.
September 5, 2013
Tumblr is one of the fastest growing social sites, boasting more than 216 million monthly users, and it’s become a popular choice for businesses from a variety of sectors. Although not initially designed for commercial blogging, Tumblr has been used to great effect by a variety of businesses. Here are some of the biggest Tumblr pros and cons for your business.
August 15, 2013
SlideShare receives over sixty million visitors a month. So, what exactly is SlideShare? The easiest way to think of it is as a version of YouTube for presentations. Anyone can upload a presentation about a topic. Even if they didn’t give a public talk, they can still upload a set of slides. Learn everything you need to know about using SlideShare for business.
August 6, 2013
Tumblr Vs. regular blogging? Two common marketing tools that people attribute as being one and the same are Tumblr and normal blogs. They assume that because Tumblr is quite similar to a blog, then it must be the same thing? Well, they’re not. Read on to to find out why your company needs both, a Tumblr and a regular blog.
July 18, 2013
Do you really know your customers? My guess is that you have customers, and potential customers, who hate you as we speak. I can almost guarantee that there are far more of them than you realize, and that you are obliviously losing business. The only way to capture those lost customers is to realize where you’re making these 5 easy mistakes, and change your behavior.
June 19, 2013
Is your business safe from Google’s Panda and Penguin? Don’t let the cuddly names fool you, Panda and Penguin algorithms are out to get any web content that doesn’t live up to Google’s standards. Here’s 8 tips how you can you avoid these search result-crushing algorithms and keep a good standing with Google’s quality requirements.
May 5, 2013
SEO has been huge for years now but lots of people still follow advice that is out-of-date and end up being penalized by search engines. If you use bad or outdated SEO techniques you could wake up one morning just to find out that your site has been de-indexed from Google. Let’s have a look at 5 Dangerous SEO techniques that you should stay away from.
May 2, 2013
People use mobile devices to surf the Internet wherever they are, from the park to their living room couch. This has forced businesses to consider whether they need to develop a mobile version of their site in order to better serve mobile users. Some may consider it a passing fad, while others believe it is the future. Here are 10 good reasons to get a mobile website for your business.
March 1, 2013
Buying links is a dangerous business! Do it wrong and you may lose it all. Interflora used to rank very well for ‘online flowers’ and other similar searches on Google. Now they do not rank well even for their own brand name! Read this insightful post on what really happened, and how to avoid this from happening to you.
December 4, 2012
With social media becoming a rage in marketing, advertisers and marketers are making their best efforts to utilize its complete potential. Advertising agencies are constantly on the lookout for a platform where they can establish a stable base, promote their products and reach the targeted audience. One such platform that has a massive reach is Reddit.
August 20, 2012
Companies have embraced using Facebook, Twitter, LinkedIn and Pinterest in their attempts to connect with potential customers. With the most recent integration of Facebook and Instagram it’s likely that Instagram will quickly become the new social media hotspot for marketing. Learn 5 ways to use Instagram for your business benefit.
July 27, 2012
The new Foursquare App helps your business get discovered and recommended. The act of following is a trend that has hit Twitter, Facebook, Pinterest and a host of other social networking sites. Foursquare isn’t just for the casual user who likes to check-in to the places they visit. It is also a fabulous marketing tool for businesses of all sorts.
July 20, 2012
Be careful when syndicating and promoting your blog posts. You can do more harm than good. Learn how to prevent duplicate content which affects negatively on your search engine rankings.
June 21, 2012
Want to know about WordPress? Arguably the most reliable and respected blogging platform in the world. Here’s three useful Infographics and a ‘Hot off the press’ video featuring lots of interesting and important facts and figures from the world’s favourite CMS software.
June 13, 2012
Over 500 million people have declared to their entire Facebook network what the deal is with their love life. This infographic, Social Media’s Growing Impact on Relationships, gathers the statistics about how Facebook and other Social Media networks have impacted relationships today.
May 30, 2012
The Facebook IPO was the largest tech IPO in history. As the main owner of the company how much is Mark Zuckerberg worth? Here is an infographic to help you find out how much he was worth at the IPO share price of $38. If the sums are a little hard to comprehend then fear not – this infographic puts it all into perspective by seeing what Mark Zuckerberg could buy if he were to sell.