Smartphones, tablets and mobile IT are transforming business at a rate that is without precedent. In order to adapt to today’s fast-changing markets companies must keep a watchful eye on the factors that are constantly reshaping their industries. This Portrait of a Mobile Consumer will help you grasp the concept.
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March 22, 2014
Every marketer that delves into social media is doing so in hopes of achieving success. Of course, the reality of the situation is that some marketers are going to end up failing. Here’s 10 ways how to achieve your social media goals and not end up as just another sad statistic.
February 28, 2014
There are ways to cripple a social media campaign, sometimes before it even starts. Let’s take a look at the five deadly sins for the social media manager. Take note and avoid them at all costs; your success may depend upon it.
December 27, 2013
What is the big attraction of social media from a marketer’s perspective? The ability to target billions of users from around the world quickly and cheaply is nothing short of a marketer’s wet dream. So, get you marketing groove on with social media now!
November 21, 2013
Social media is one of the most effective, if not cheapest, ways to engage with existing customers and increase awareness of a brand among new markets. Content released over social media can have immediate effects. To demonstrate the impact of this as a marketing tool, here are five of the very best social media campaigns ever.
August 6, 2013
Tumblr Vs. regular blogging? Two common marketing tools that people attribute as being one and the same are Tumblr and normal blogs. They assume that because Tumblr is quite similar to a blog, then it must be the same thing? Well, they’re not. Read on to to find out why your company needs both, a Tumblr and a regular blog.
May 23, 2013
Social Media seems to be attracting security issues a lot more than other entities on the Internet. As the world progresses further and further into tech powered socialization it is vital that social media be dealt with in a way that ensures both privacy and security for its users. Here are Top 10 Social Media Security Problems that will have to be dealt with in 2013.
March 19, 2013
Marketing with Pinterest isn’t as complicated as you might think. If you’ve given Pinterest a test run and came away confused, you’re certainly not alone. The truth is that in many ways Pinterest should be approached like any other media channel, social or otherwise. Read on and see what I mean.
March 5, 2013
Conversion rate is the best way to measure whether what you are doing online is actually getting results. At the end of the day, you’ll want the maximum number of traffic to your site. But, what if your conversion rate is not what it should be? What can you do to improve it? Have a look at these five top ways for improving your conversion rates.
September 13, 2012
Social media is a double-edged sword. On one hand, it connects potential clients to businesses, on the other it exposes them to endless scrutiny. Any slip up or poorly executed marketing effort through social media can have horrible repercussions. Here are a few words of wisdom that might help you avoid the hazards of social media.
September 6, 2012
Everyone knows it’s important to be active on social media to promote your website. Adding social media plugins to your site makes this job a lot easier. There are some well established ways to add social media buttons to help promote your website. This guide features some of the most widely used ideas that have proven effectiveness.
July 30, 2012
If you think your business could benefit from paying more attention to its social media channels, you may be considering hiring a social media manager. Doing so will be an investment, but it will most likely be a worthwhile one. Here are some good reasons why you might want to add a social media specialist to your team.
July 27, 2012
The new Foursquare App helps your business get discovered and recommended. The act of following is a trend that has hit Twitter, Facebook, Pinterest and a host of other social networking sites. Foursquare isn’t just for the casual user who likes to check-in to the places they visit. It is also a fabulous marketing tool for businesses of all sorts.
July 13, 2012
The increasing importance of Social Media to SMEs. See these 5 insights to know more how to use Social Media in your business.
June 16, 2012
Social Media fast is becoming a popular platform for brands to meet their marketing, advertising and PR goals. However, each brand should come up with a unique strategy in order to achieve its competitive edge. Follow these seven tips how to create an effective Social Media Strategy for your brand.
March 15, 2012
Learn the secrets of timing in social marketing. Social marketing eats up your time and resources so it would be a good idea to know when to do it. What are the best days and times for your social sharing operations?
February 20, 2012
Email can still play an important part in your social media marketing campaigns. Here are 5 great tips how to connect your social media marketing with your email marketing.
February 14, 2012
Purposeful Social Media Engagement is a powerful tool to promote your business to different target audience groups. Techniques and strategies for putting a profitable purpose into your firm’s social media marketing program.
November 16, 2011
How do you know if a website is suitable for your marketing efforts? Some websites and blogs are more useful than the others. Learn this easy method how to research a website for marketing purposes.