Businesses are gradually realising the commercial potential of 250 million Facebook users and opening shops inside Facebook. The latest shop to open doors is 1-800-flowers.com founded by Jim McCann who started his first retail store in 1976 in New York. Now the online flower retailer has launched an e-commerce store which they claim to be the first fully functional commercial store front inside Facebook.
Registered Facebook users can now order all kinds of flower products from the online florist and gift shop without ever leaving the social network environment. The shopping itself is quite easy and straight forward. First you choose a nice bunch of flowers from their catalogue; the prices vary from $29.99 to over $100. Then you enter your US based zip code and delivery date; next your contact details and the recipient’s details and finally your credit card numbers and you’re done. So, for instance as the lovely Sandra Bullock here had her birthday 4 days ago you could have sent her some red roses straight through your Facebook account. Very handy indeed! Sandra has about 30.000 fans on Facebook by the way!
The 1-800-flowers.com Facebook Shop has been built by a relatively new network developer, Alvenda who are based in Minneapolis. Alvenda was founded just last year by Wade Gerten, Brian Howe and Lou Abramowski. So far the Facebook Flower Shop has attracted 1,905 fans, me included, but I’m sure it will gain lots more as the news start spreading. Currently 1-800-flowers accepts payment with all major credit cards, but as (if) Facebook introduces its own internal currency (see Facebook Money Is Coming) you would be able to make purchases using that as well. If you enjoyed this post, then make sure you subscribe to my RSS Feed or ReTweet.