Did anybody see this coming? Social network becoming bigger than a search engine? Facebook said it can be done; and they’ve done it last week! Facebook surpassed Google in the United States to become the most visited site on the Internet for the week 8th-14th March 2010. As this feat is an amazing result for the company you might not know that Facebook has been reaching the No. 1 position on several short occations in the past as well; on Christmas Eve, Christmas Day and New Year’s Day as well as the first weekend this March.
According to a US based metrics company Experian Hitwise Facebook claimed its top position over Google with 7.07 % of total Internet visits in US whereas Google had to settle for position two behind the world’s biggest social network with 7.03 %. Facebook’s growth has been phenomenal in the past year. Facebook visits grew by a whopping 185 % while Google was able to increase its visit only by 9 %. Together these two Internet behemoths accounted for almost 15 % of all US based Internet traffic last week.
Google is in a bit of a trouble with all the competition from the popular social networking sites such as Twitter, LinkedIn, MySpace and Facebook. Their new Buzz service is designed to compete with Twitter and is very cleverly integrated with Gmail. So far it hasn’t reached a big following as some security issues have been raised. Also the interface isn’t as clever as in Twitter or Facebook Wall.
Facebook continues to grow at a very nice pace and is now attracting more than 400 million global users. This is good news for the advertisers as they now have a huge social platform which can reach a lot of potential clients. Facebook’s advertising engine is famous for being the best in the market for accurately defining and reaching your target audience.
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