Facebook vs. Pinterest: 5 Things We’ve Learned #infographic

May 24, 2012

Pinterest

This week I’m presenting an interesting Infographic from a global online jewellery site Boticca.com. They sell unique handmade jewellery from all over the world and provide their designers and customers peace of mind by upholding a solid e-commerce environment in which they are able to trade.

Recently the brand conducted an experiment using their well-maintained social media platforms Facebook and Pinterest. What they did was really simple as they just followed the actions of the consumers who were engaged with them socially. The study was carried out over a month earlier this year and to gauge a fair assumption from their findings Boticca.com had to facilitate a vast amount of users, 50,000 from each platform was about enough!

Facebook vs. Pinterest Infographic

The outcome of their study was really interesting and is a lesson to all fashion and jewellery orientated sites worldwide in terms of what to do with their choice of social media!

In terms of the stats, they’ve not just produced a boring spread sheet so feast your eyes on the exciting infographic below to for all the Boticca findings:

Facebook vs. Pinterest

Facebook Vs Pinterest: 5 Things We’ve Learned was researched and compiled by Boticca.com

Facebook vs. Pinterest Verdict

Just to recap, here’s the most interesting results from that experiment:

1. Pinterest drives more sales than Facebook

2. Pinterest users are more cashed up and spend twice as much as Facebook users

3. It is easier to acquire more followers through Pinterest than Facebook

4. Facebook users are more engaged that Pinterest users

5. Facebook gives you better conversion than Pinterest

What Do You Think?

Have you already been using Pinterest in your marketing? Does it give you as good results as Facebook?

PS. If you want to learn more how to use Pinterest in your business, check out Pinterest For Business Made Easy from Kim Castleberry. [Yep, you guessed it, it is an affiliate link. Still, the book is actually quite good!]

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About Kris Olin

Kris Olin is a web designer specialised in SEO, social media marketing, Facebook advertising and Internet promotion strategies. Kris has a masters degree in marketing, MSc (Econ.) and he has written the Facebook Advertising Guide. Follow Kris on Twitter, LinkedIn, Facebook and Google+.

View all posts by Kris Olin

4 Responses to “Facebook vs. Pinterest: 5 Things We’ve Learned #infographic”

  1. James Duval Says:

    This is great data. Pinterest definitely lends itself naturally to images, high-end goods, things of that ilk.

    I’m wondering if there’s any data out there on pearltrees? Because it has an excellent iPad app, I’d assume it would have similar sorts of people using it…but I have to admit, I’m not 100% sure how truly social it is.

    Reply

    • KrisOlin Says:

      Yes, Pinterest has become a powerful tool for getting referral links. Especially if you are able to posts visual material. I haven’t seen equivalent data on Pearltrees yet, but I’m sure it will pick up as well. 

      It’s also exciting to see what Facebook comes up with soon!

      Reply

  2. Bhavnachawla86 Says:

    it would be great if you could share geographic details about the users on pinterest. The adoption of the network is my region is more relevant to me

    Reply

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