If you have a Facebook Page for your business one of your concerns would probably be “How to get more Facebook Fans“. Well, there are several ways to do that. One solution to the problem is running a successful reality TV-show. Ok, that’s a bit extreme option, but still valid. Master Chef Australia is a hugely popular reality cooking show in Australia; they have even cooked for Dalai Lama in that show!
Master Chef has gained a massive following on Facebook in just 12 months. Last year they had ‘only’ 95.000 fans but now that figure has grown to over 560.000. That’s over 500% increase in just 12 months; the show gains 1.260 fans per day on average! Their Twitter account isn’t doing bad either with over 30.000 followers, an increase of 24.000 since last year.
Their Facebook Page is actually quite dull as you can see on the right. It doesn’t even have a customized landing page or any other Like Us -suggestions! Now, this is not recommended, but sometimes you can get away with it. The success of the Master Chef Facebook Page is not in the design in this case. It is in the conversations the Page initiates. Most posts get hundreds, even thousands of comments; the Dalai Lama episode for instance received over 1.600 comments from the fans! The other engagement tool they us is polls. Running all kinds of interesting polls is a very clever and easy way to create excitement and buzz with your Facebook fans.
If you are not planning to run a TV-show for your business in the near future, luckily there are more common ways to promote and get more fans to your Facebook Page. One of the best methods is actually advertising your Facebook Page on Facebook. Surprise, surprise! Depending on your business, its target audience and the related keyword phrases it might be even cheaper than you think. Certainly a lot less expensive than advertising on Google.
MasterChef Australia is an Australian competitive cooking reality show based on the original UK version of MasterChef. It is produced by Fremantle Media Australia
See the related article from last year: http://socialmediarevolver.com/masterchef-is-using-facebook-and-twitter/
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