How To Get Crazy Traffic Using SlideShare and LinkedIn

September 15, 2011

How To, LinkedIn, Slideshare

I just happened to perform a great traffic trick yesterday; and totally by accident. It involves SlideShare and LinkedIn. I’m a big fan of LinkedIn, it is like Facebook for business people but I had never used SlideShare until yesterday (I had the account, but never actually did anything with it).

Earlier this week I was watching some nice PowerPoint presentations and quite a few were hosted at SlideShare.net. That got my attention so I decided to do some research and found out that SlideShare was huge!

SlideShare is the world’s largest community for sharing all kinds of presentations, not just PowerPoints. It gets over 50 million monthly visitors and is one of the most visited 250 websites in the world. SlideShare content spreads virally through blogs and social networks such as LinkedIn, Facebook and Twitter. Spreads virally, eh? That mention got my interest! I decided it was time to make my first SlideShare thingy. Here it is, but don’t start watching it now. Read on, ok?

Ok, once I created this 15-slide master piece of mine it was time to upload it to SlideShare. I logged in to my dormant account and uploaded the beast. Once there I added some keywords and descriptions to the file and thought, cool. -But whos’ going to see this?

Then I saw some familiar looking social sharing buttons next to my presentation and clicked a few. When I clicked on the LinkedIn share -button a pop-up window opened up with some choices. There are several options how you can share stuff on LinkedIn. You can share normally on your own wall or you can post to LinkedIn Groups. Hmm, I wonder what would happen if I posted this thing to all the groups I belong to? So I did, and went on my well earned lunch break.

During lunch something had happened. I received an email from SlideShare. Bang!

“Facebook Advertising Guide” is being talked about on LinkedIn more than anything else on SlideShare right now. So we’ve put it on the homepage of SlideShare.net (in the “Hot on LinkedIn” section).

Well done!
– SlideShare Team

My presentation was being featured right on the SlideShare homepage! At the bottom of it, and below the fold, but still I was happy as a clam about this unexpected fame. Excited about this I did a few more Tweets and a few Facebook posts and I was trying to email all my contacts about this but SlideShare couldn’t import my Gmail account for some reason, so I left it at that and went on doing some other important stuff for the day.

Six hours later I received another email from SlideShare. Double Bang!

Your presentation Facebook Advertising Guide is currently being featured on the SlideShare homepage by our editorial team. We thank you for this terrific presentation, that has been chosen from amongst the thousands that are uploaded to SlideShare everyday.

P.S – Why not blog/twitter this and let the world know about this awesome masterpiece you have created? We have tweeted about this here.

Wow! I was now being featured on their ‘Featured’ -section at the top part of the screen. There it is on the first row on the right hand side:

How To Get Crazy Traffic Using SlideShare and LinkedIn

As you can see my little presentation had gained 1.857 views so far. And this is just in a few hours from producing it and uploading it! Is that crazy or what?!

Ok, time to calm down now and do some semi-scientific analysis of what just happened.

In my view the reason I received this awesome treatment on SlideShare must lie in LinkedIn. When I posted on the LinkedIn Groups (about 15 of them) that action was recorded by SlideShare and gave me the position on their homepage in the ‘Hot On LinkedIn‘ -section; so that sort of broke the ice.

Once it hit the SlideShare home page the presentation was gaining rapidly some additional exposure and this elevated it into the ‘Featured‘ -category. I don’t think I would have received similar results if I hadn’t posted it on the LinkedIn Groups.

How To Use LinkedIn and SlideShare To Get Some Crazy Traffic To Your Website

So, the recipe to get some good traffic is this:

1. Make a short presentation of the thing that you do

2. Upload it to SlideShare

3. Use the built in sharing functions that SlideShare offers. For me the trick was sharing it with my LinkedIn Groups, but for you you it could be Facebook or Twitter.

4. Repeat with your next presentation

Ok, that’s it. Thanks for reading so far! It would be cool if you could click on some of the social sharing buttons on this post to help me spread the word.

Next week we’re going to talk more about LinkedIn as I’m presenting a guest post from Mr. LinkedIn Marketing himself, Lewis Howes. It should be great!

Let me know if you have been using SlideShare and or LinkedIn in your marketing and what kind of results have you been getting. If you haven’t used SlideShare yet, maybe it’s time to do so.

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About Kris Olin

Kris Olin is a web designer specialised in SEO, social media marketing, Facebook advertising and Internet promotion strategies. Kris has a masters degree in marketing, MSc (Econ.) and he has written the Facebook Advertising Guide. Follow Kris on Twitter, LinkedIn, Facebook and .

View all posts by Kris Olin

55 Responses to “How To Get Crazy Traffic Using SlideShare and LinkedIn”

  1. paul wolfe Says:

    Hey Kris

    Great share of information!

    You can also upload PDFs to SLideshare too….I uploaded a couple around a month ago. So far not had a great deal of success – around 200 views and a few downloads. Must publicize those a bit more – and must think about LinkedIn too and getting onto the platform if you’re getting great results like this!

    Rock on. Look forward to Lewis’s post.

    Paul

    Reply

  2. Kris Olin Says:

    Thanks, Paul!

    Yes, I agree that no social sharing platform by itself creates you traffic just like that. The key lies in the promotion you do for your material after it has been uploaded. In this case it was the LI groups, which was quite surprising. I have to try some PDF’s next time. You can do pretty serious interactive stuff with Acrobat!

    Keep on rockin’ mate!

    Reply

  3. John Wilkerson Says:

    Kris,

    Followed your comment on my blog post about “is LinkedIn worth the effort?” From SocialMediaToday

    http://socialmediatoday.com/john-wilkerson/357462/linkedin-worth-effort#comments

    Your article was a good read and focused on the key aspects of implementation.

    Thanks for the feedback.

    I RSS’d your site.

    John

    Reply

  4. Kris Olin Says:

    Hi John, and thanks for the RSS!

    Reply

  5. timsoulo Says:

    Hey Kris! That’s an awesome case study! But still I think there’s some luck involved, just like in any other viral campaign :) You can be sure I’ll try to replicate this soon, but I’m not hoping to get the results you did as I truly believe this need some luck involved :)

    Reply

    • krisolin Says:

      You are right, Tim. You can’t really plan your message to go viral and it’ll just happen like that. I will see if I can repeat the result with my next presentation; then we’ll know. As anticipated, my visit to the SlideShare Featured -section was short lived and my clicks have now settled a bit over 2.900.

      Reply

  6. John Garrett Says:

    This looks like a great tool, Kris! I also think I have a dormant Slideshare account.

    I’m going to get involved in some groups on LinkedIn, spend some time getting engaged with folks and see what people are talking about. Maybe when I have something presentable I’ll give this a shot. Very cool, man.

    Reply

    • krisolin Says:

      @John Garrett It’s definitely worth a try, or two, man! You see some awesome presentations there and they’re not that hard to do yourself if you have some PowerPoint experience.

      The main thing I noticed was that since the default presentations size is not that big on SlideShare you need to make your text quite large; larger that you would if you were presenting in a normal live audience situation.

      SlideShare account is also one more important piece of your own social media landscape as they will give you a custom URL.

      Reply

  7. Joshua Zamora Says:

    Great Article Kris! I have wrote down Slideshare as a traffic technique but haven’t put it into action. I will now though 8)

    Reply

    • KrisOlin Says:

      Thanks Joshua,

      Let me know how you go with it. If you do the LinkedIn trick, join at least 15 groups and follow up any comments that might happen there. Even start a few yourself to get the ball rolling. Post the link to your presentation here so we can all have a look, mate.

      Reply

  8. Sammy Says:

    I have used Slideshare in the past and I have found it to be very helpful. It is a great way to re-purpose your original content. However I have never thought about the viral marketing part. That is a huge plus.

    Reply

    • KrisOlin Says:

      Yes, I agree Sammy. Slideshare has gotten so big now that it sure can help you with your viral marketing goals. 

      Have you tried to convert them into video? I’d love to do that so I could go to YouTube with the same material; maybe just add a sound track or some music.

      Reply

  9. Jay Says:

    Great job I bet that made your day lol. You can also upload free ebooks to slideshare too they get a lot of views another trick you may want to add to your arsenal.

    Reply

  10. Wayne Says:

    Nice! Congratulations :) 

    ps. Kim Roach is now spreading the word about you and your presentation!

    Wayne Wymore
    Who will definitely get one of these up soon too…

    Reply

  11. Esamkasab Says:

    Hi Kim
    i didn’t used slide share before and this the first time i heared about so i’ll give it a try in the next days
    and i want to get some success of yours specially with linkedin groups.
    i want to tell you that is a fantastic result of your post that can boost your traffic to a higher level.
    Essam Kassab
    http://www.homes-business.com

    Reply

    • KrisOlin Says:

      Thanks for you comment Essam!

      When you upload your presentation to SlideShare remember to configure it with some quality keywords, so that it can come up in searches as well. And don’t forget to post you link here so we can all have a look.

      Reply

  12. R Burton Says:

    Congratulations on your discovery and success. Can you say mire about your 15 LinkedIn groups? Did you start or just join them and how much time do you spend on them?

    Reply

    • KrisOlin Says:

      Hey R, and thanks!

      I’ve been using LinkedIn actively for about 2 years and gradually joined about 40 groups by now. However, if you wanted to join 15 or 20 groups all at once you can do that too. 

      All you need to do is do a search for your area of interest in the groups section (top right). When you find a group that you’d like to join, just go to the group and click on the Join Group -button. Some groups will approve your application immediately and some go through their admin.

      I have actually been quite lazy with my groups until now. Mostly just posting links whenever I have published a new blog post or found something interesting on the web.    

      Reply

  13. Sue Collier Says:

    Wow, thanks Kris!  I too have slideshare but never used it!
    Will definitely be trying this out, thanks

    Heard about this through Kim Roach

    Sue Collier

    Reply

    • KrisOlin Says:

      Thanks for your comment, Sue! 
      SlideShare seems to be a serious tool for getting your message go viral. I just read on Kim’s blog this afternoon that someone did the trick and got over 4.500 views in 21 hours! I guess this works! 

      Post your presentation URL here when you have it live, so we can all go dig it and share it!

      Reply

  14. Anonymous Says:

    Thanks for the tips! Slideshare is awesome…I just started using it but am already starting to get some traffic. Thanks for sharing this and for emphasizing the fact that to make it work you have to promote it through the other social networks for maximum impact.

    Reply

  15. Anonymous Says:

    Wow man, that’s brilliant!
    Admittedly your slide is pretty awesome as well (helps) but the overall lesson here and the value you have shared cannot be ignored!

    Came over from Kim Roach’s post and sure glad I did mate.
    Thanks for sharing, and it was nice to meet you Kris

    Reply

  16. Lynn Brown Says:

    Really good article Kris.  Slideshare is another awesome way to communicate with your audience.  I have used Slideshare but must admit that I haven’t updated it recently.  So you have certainly inspired me to do just that.  You can also share your YouTube videos and even documents on Slideshare.  It really is a wonderful feature of Linkedin that is truly a benefit as you point out here.  Thank you for sharing your presentations, they are awesome!

    Reply

    • KrisOlin Says:

      Thank you for you kind comment, Lynn!

      I must try to upload a video sometime in the future as well. Isn’t it crazy that videos can actually now be called “YouTube Videos”, even though the are just your normal video files that can be uploaded and presented in lots of different places, not just YouTube? It’s getting to be like “Xeroxing”. 

      I checked out your blog and found out that there’s lots of good info on LinkedIn as well; like this one: http://learnit2earnitwithlynn.com/linkedin-tips/tips-for-creating-a-successful-group

      Nice!

      Reply

      • Lynn Brown Says:

        Yes I know what you mean Kris about the ‘Xeroxing’, wow, are we showing our age?! It is amazing how things are changing and seems like they are changing so quickly. I do enjoy uploading my videos to YouTube but now have found Vimeo as well. Plus the social sites like Tumblr, Posterous, Stumbleupon, as I am sure you already know.

        Thank you for taking time to visit my blog and glad to see you enjoyed the Linkedin post. Linkedin is my favorite platform as it has produced the most results for me and my business. How about you?

        Reply

        • KrisOlin Says:

          I have to confess that I have not yet used LinkedIn to its full potential. This crazy experiment I did with SlideShare was about the closest I can think of. Mostly what I do is just post a link to some groups that I belong to when I publish a new blog post. I really should get more into it in the future. 

          Reply

  17. Lisa Says:

    Great resuts .. you go girl. I have Slideshare account need to get some content out on there x 
    Thanks for the tip

    Reply

  18. Robert Says:

    I have heard about the opportunity using Slideshare.  Its always great when someone can share their work and informational insights to help others is always great!  Thank you for another great traffic getting tips!

    Reply

  19. MSS Says:

    Wow – very cool.  Going to have to give this a try!

    Reply

  20. Current Occupant Says:

    Sorry, but I don’t get it.  Oh, I get the concept all right, but why would anyone want to view PowerPoint slides without movement, music or voice over?  Seems pretty boring.

    Reply

    • KrisOlin Says:

      At first you might think that it would be boring, wouldn’t you? However, there is some magic in just having words and images on paper (or computer screen in this case). Slideshare is in the top 250 websites in the world with over 200K clicks a day, so at least some people enjoy the “good old” slide shows. 

      Reply

  21. Financial Freedom Says:

    Great stuff here, very useful for traffic.

    Dwight Anthony
    Financially Elite Blog dot Com

    Reply

  22. Laura Black Says:

    I am a LinkedIn user, but I had no idea its power.  Thank you for your diligent research.  I will relook at LinkedIn and see what I can do to utilize SlideShare with it.

    Reply

    • KrisOlin Says:

      Thanks for your comment, Laura! 

      Yes, you can use LinkedIn to many things marketing. I think it is wonderful in connecting professional people (just like Facebook, but for pro’s). Also the LI Groups are great for connections as well as marketing purposes.The best way to get you started is to create a short PowerPoint presentation of your organics business and upload it to SlideShare.

      Reply

  23. Adam Clarke Says:

    looks like a great strategy

    Reply

  24. Billseo82-seo Says:

    Ok this looks super cool but i think it may not be the rule. You cannot spam linkedin with low quality content. This goes to all potential spammers out there. Good work Kris and thanks for sharing

    Reply

  25. Andy Nathan Says:

    Cool info on using slideshare. A marketing tool I can definitely use more.

    Reply

  26. Andy Edley Says:

    Thanks great info.  I will try it as well.

    Reply

  27. Dominic Wieners Says:

    Hey Kris. I love the article, and will look at using it for my Organisation, but was curious whether the same approach would be a strategy to attack using Youtube? Do they have the same types of “Social sharing” buttons that you refer to above?

    Reply

    • KrisOlin Says:

      YouTube has sharing options as well. Facebook, Twitter, G+ (of course) and some others, LinkedIn, however is not an option at the moment. 

      The crux of the bisquit here is that when you share, you need to share to places which have large enough of interested people already in your topic. That’s why carefully selected LinkedIn groups work so well.

      Thanks for you comment, Dominic!

      Reply

  28. Convarge Says:

    This looks really sounds great, will give it a try- thanks

    Reply

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