How To Find Your Next Job Using Social Media

October 18, 2012

Social Media, How To

How To Find Your Next Job Using Social Media

How to find your next job using social media? It is no secret that social media is a powerful tool to use when looking for a job. However, you have to use this tool correctly if you want to be successful in your next job search. Otherwise, you will just be talking to yourself in the vastness of cyberspace.

Connect With The Right People

When it comes to the business world, you have to know the right people. The same thing is true when you are using social media to connect with others. Following your parents isn’t going to help you find a job. You need to follow recruiters, industry leaders and other colleagues in your field. These are the people who are going to be able to point you in the right direction.

Maintain Your Image At All Times

Remember that you are a brand just like Kleenex is a brand. The way you present yourself is crucial at all times. If you are trying to come off as someone who is knowledgeable in a niche area, spread that knowledge to others. Show that you have the knowledge that you claim to have.

Post links to articles that you have written, host forum chats and think about doing some consulting work on the side. This will get your name out to millions of people who will believe in what you are doing.

If you can build a loyal following to your brand, you can use social media to have employers eating out of your hand. <<< Tweet this!

Spread Out To Different Platforms

There are so many different social media sites that you can use to find yourself a job. Make sure that you are taking advantage of all of them. Twitter is a great platform to use if you want to link to other content that you find interesting.

Facebook is a great platform for chatting with others and forming groups. If you are trying to connect with professionals only, you should check out LinkedIn. However, you should check out more than just those three platforms.

There are hundreds of social media sites out there. Exploring as many of them as possible could connect you to people you never thought you would ever talk to. You will never find opportunities for yourself unless you put yourself out there.

Don’t Be Afraid To Be Bold

If you are following someone who you think can offer you a job opportunity, do not be afraid to speak up. Send a private message, public message or whatever message you think will get you noticed. When it comes to supporting yourself and your family, you cannot afford to be timid. In this economy, you have to step outside of your comfort zone.

Finding a job using social media is quite common these days. If you follow the right people, use multiple platforms and present your brand well, you will have a job in no time. Never be timid or afraid to approach a lucrative contact if you think it will help you win a job.

[Image: Dreamstime]

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About Sally B

Sally writes for a leading NHS & locum agency with healthcare vacancies such as health visitor jobs throughout the UK and further afield.

View all posts by Sally B

9 Responses to “How To Find Your Next Job Using Social Media”

  1. Abdallah Al-Hakim Says:

    I would also add that job seekers should get more engaged in oline conversations. The percentage of people who contribute content online whether it is in the form of a comment or a blog is ~1% – This is an opportunity for you to standout and get deeper in your engagement and highlight your own thoughts and ideas. I found my job through commenting and online conversations!! One tool I would recommend is Engagio ( which is terrific for tracking and managing your personal online conversations from across the social web (FYI. I work for engagio).


    • KrisOlin Says:

      You have a good point there, Abdallah! It’s all about conversation and connections today. This work especially well on international scale. I must have a look at that Engagio soon.


    • Sally Says:

      Without a doubt! As with any situation though, you have to be careful about where you come in on in the conversation. Piping up for the sake of getting your name out there isn’t going to help. But being an active commentator in the industry you’re interested in will help you learn more as well as get your name out there.


  2. Stan Faryna Says:

    This is a good start, Sally. Thanks for starting a potentially breakthrough conversation.

    Your consideration of personal brand reminds me of a question that I often revisit.

    What makes a brand exciting?

    And I often get to a chicken and egg conundrum.

    Where is the priority? Existing relationships or value proposition.

    This is not either or – success demands both. Seemingly, equally.

    Existing relationships can be a powerful indicator of recognized, proven value.

    Value proposition invites and sustains connection, interest, and engagement.

    Recently on my blog (30k+ readers/month):
    Sustainable failure and other social media DOHs


    • KrisOlin Says:

      Stan, you mentioned an interesting operation called ‘branding’. It’s not just for t-shirts and sneakers any more. Also a person can be, and should be branded; especially, if they are to work in socially public jobs.

      If you are applying for a job today with even a remote visibility on the web you need to pay close attention to your own ‘brand’. How you look on each of these social platforms.

      Similarly to the original brands such as beer, cars, ice cream etc. you need to look much the same across the board. If you create entirely different looking profiles on your social accounts, your potential new boss will have difficulty in recognising your talents; and the person, yourself will remain an enigma (read: unemployed).


      • Stan Faryna Says:


        Another good point.

        I agree that there is a need for some degree of visual, design and style consistency across professional networks and professionally-related online activities. And that will cost more than five bucks. [grin]

        Anywhere from $100 to $1000 – depending on the league/level in which you play.

        The images I use to represent myself, for example, were developed with the same care, think and skill that goes into creating corporate identity.


    • Sally Says:

      Thanks for the comments Stan. I’d have to say, for me, the two points of your conundrum are two steps that both need attention, and I agree, it’s not one or the other. Through networking (online and traditional) you build strong relationships (if there’s a connection) and once that relationship is established often people are happy to introduce you and grow your network.


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