Integrating all of the different forms of social media available into the way that businesses conduct their marketing has quickly become the norm for businesses everywhere. In fact, it’s safe to say that if you aren’t utilizing social media to promote your brand then you’re behind the curve, and as more social media options emerge you’ll only fall farther and farther behind unless you start utilizing it now.
Businesses have embraced using Facebook, Twitter, LinkedIn and Pinterest in their attempts to connect with potential customers, and with the most recent integration of Facebook and Instagram it’s likely that Instagram will quickly become the new social media hotspot for marketing.
So how do you use Instagram for your business advantage?
1. Get followers to Instagram pictures for you
Connect your Instagram account to your Twitter and Facebook accounts and encourage followers to Instagram relevant pictures and then use a certain hashtag that your business has created. You have an instant way to promote yourself when people start Instagramming pictures for you and hashtagging them with brand-specific hashtags because you’re automatically exposed to all of their followers as well.
This is a slam dunk for combining Twitter into Instagram. And because Facebook currently reaches an even bigger audience than Twitter, by also uploading the pictures to Facebook accounts you maximize on the potential to reach hundreds of thousands of people.
2. Show people what happens behind the scenes
Photographing what happens behind the scenes at your business gives people a more intimate look at your company and makes people feel more connected to you. This gives your business a more human feeling and makes you more relatable, and people love to be able to connect more closely with the businesses they utilize. The fun photo filters are just an added bonus.
3. Capture company events via Instagram
Most companies take pictures at events as it is and post them to their Facebook and Twitter accounts to give consumers a glance at what life is like in their company. Using Instagram to capture these events gives your company a modern, edgy feel that appeals to the younger, up-and-coming generations.
4. Use geo-tagging to connect with locals
Instagram’s geo-tagging feature allows you to tag photos based on your location. This means that when someone searches a particular location your photos will show up in that search, which is just another way to find potential new customers that you can connect with.
5. Hold a contest for followers
Encourage Facebook and Twitter followers to become Instagram followers as well by holding a contest to see who can take the best pictures relevant to your company or who can create the best collages. This helps to spread the word about your company’s Instagram account and market your business.
Extremely Short History of Instagram
Using Instagram for business is just one more way that companies can use social media marketing to their advantage, especially now that Instagram is tied to Facebook. Who knew taking photographs and applying filters to them could be so beneficial to a marketing campaign?
Are you an Instagram fan? Let us know in the comments?
[Images: Flickr – Creative Commons licenced, Inc.com]