MasterChef Australia is an Australian competitive cooking reality show based on the original UK version of MasterChef. It is produced by Fremantle Media Australia and hosted by food critic, UK born Matt Preston, Top 40 chef George Calombaris and restaurateur and chef Gary Mehigan who is the owner of the famous Fenix and Maribyrnong Boathouse restaurants.
This popular reality tv-show uses Social Media Components in its marketing quite effectively. Masterchef has its own Facebook Page as well as Twitter account. The show has close to 95.000 fans [1] on Facebook and over 6.000 followers on Twitter [2]. They post 3.8 tweets/day approximately and have followers from all over the world. Their website (masterchef.com.au) is also built to function like a social media website or portal with social engagement features such as polls, competitions, recipes (duh..) and games. Logie Award winning judge Matt Preston has his own Facebook Page as well with over 6.000 fans [3].
MasterChef is on channel TEN 7.30 Sunday-Friday.
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[1] Currently 594.690 Facebook Fans (8.8.2011)
[2] Currently 33.750 Twitter Followers (8.8.2011)
[3] Currently 19.560 Facebook Fans (8.8.2011)
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