The Benefits Of Your Company Getting On Twitter Everyday

September 19, 2013

Twitter For Business

The Benefits Of Your Company Getting On Twitter Everyday

Twitter has quickly become a key aspect for business marketing and brand building. Since Twitter is real-time, there is something happening during every second of the day. If you don’t use Twitter at least once a day, there can be a lot to get caught up on by the next morning.

Rather than get behind or miss out on opportunities, you should log on every day and make sure you are doing the following things:

Connect with clients/customers

If you have nothing original to tweet, you can never send out too many @mentions. Mentions are a great way to fuel conversations.  Every time you had a mention, or a new follower, tweet at them thanking them for their loyalty or interests.

Customers like to feel special and their own mention in your tweet will do just that.

You should try and tweet at least 1-3 times per day. Remember, if you can’t get onto Twitter everyday use a tool like Hootsuite and get all of your tweets for the week set up in advance.  Lots of companies are using Twitter for customer support and service!

Here’s an example of interacting with your audience by Maxwell Systems. Provide some industry insight to show you are a leader on the topic, and get the conversation started.

Check out the competition

Twitter is great for spying on your competitors for free. You can see what people are saying about them and how they are interacting with their customers.  You wouldn’t want you competitors talking to all of their clients, building relationships and trust while you are building nothing, would you?

Whatever they are doing you should be doing too, but better!

Some companies use Twitter to reach out to unsatisfied customers of their competition “I’m sorry you are having a problem with …” You would hate for your competitors to do that to you, and you not be on Twitter the day they decide to do it.

Increase awareness and sales

Twitter increases awareness instantly when it comes to companies. All it takes is one re-tweet and a new customer could be found! It gives your company the chance to share valuable information with thousands of people.

The more you use Twitter, the bigger audience you’ll grow!

Once you have people following you, your company can engage them with promotions and prizes and discounts. People are more likely to buy something when they are offered a discount, here’s your chance to reach people instantly and free! Do it on a day when business is slow and you could increase some sales you may not have had otherwise!

CJ Pony Parts has an example of a sale they posted on Twitter. Great way to spread the word!

 

If you share something that you created but is educational/beneficial to a number of audiences, you have a greater chance of getting re-tweeted/shared. Here’s an example from 12 Palms Recovery Center. They created this video/infographic and shared it with their followers. This is a great use of various social media sites combined!

Timing is everything

If you are a frequent Twitter user, you’ve probably noticed that some tweets seem… animated.  I first noticed during a tragedy.  My feed was over flowing with breaking news and supportive tweets and right in the middle was a company promoting a product. I understand they probably had it set up before the tragedy struck, but man, did they look rude. I did notice other companies sending their thoughts, support and prayers to the victims, they looked respectful.

Luckily, we don’t have tragedies every day, but we do have news every day.

It’s important for your company to be tweeting things to let people know it’s you, a human, and you care!

News can be anything relevant and new to your followers.  But if you don’t get on every day, you could miss some great chances to share newly released studies or articles!

If something does go wrong within your company, you get a bad review or anything that could harm your image; you need to be on top of it. You should be on Twitter monitoring all activity so you are prepared to react quickly if needed.

[Image: Flickr, Kuribo, Creative Commons Licence]

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About Courtney Gordner

Courtney is a passionate blogger with a love for all things social media. Some would say she is an internet junkie. Connect with her on which ever form of social media you see fit.

View all posts by Courtney Gordner

7 Responses to “The Benefits Of Your Company Getting On Twitter Everyday”

  1. Saqib Sherazi Says:

    I agree connecting with your followers is important. Simple things like thanking them for a comment can really be useful. In addition, commenting on their social media posts can show that you are interested in their posts as well.
    Also monitoring what your competitors are saying can really help you find hot topics and trends for your future posts. Gives you an idea on what is interesting today.
    Saqib Sherazi recently posted…Social Media marketing key performance indicators (KPI)My Profile

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  2. Josh Light Says:

    Hi Courtney,

    Great Twitter advice. I love Twitter because you can literally talk to anyone. It also has a very strong value prop as far as getting earned media. Several of my startup friends have successfully got write ups from major publishers by simply tweeting a specific journalist…very powerful.

    Josh
    Josh Light recently posted…10 Social Media SEO Tricks Every Political Campaign Should Know AboutMy Profile

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  3. Courtney Gordner Says:

    Hey Josh! Thanks for the comments! I love Twitter too, it’s just so easy and actually pretty personal at times! Glad your friends have had success! :)

    Courtney
    Courtney Gordner recently posted…PR and Integrated Social MediaMy Profile

    Reply

  4. Alex Johnson Says:

    Nice read Courtney, really enjoyed it! For me, Twitter is best for sharing and connections. And probably the best social media site for businesses due to the network you can easily reach.

    Very easy to spend too much time on it though – I think it’s important to prioritise your ‘home base’ as such – your website and possibly email because they are generally what keeps your your business ticking over. Social media is good and all, but it’s important to have something to say…

    Anyway, I’ll stop rambling now haha :) Good post!

    Reply

  5. Alex Johnson Says:

    Nice read Courtney, really enjoyed it! For me, Twitter is best for sharing and connections. And probably the best social media site for businesses due to the network you can easily reach.

    Very easy to spend too much time on it though – I think it’s important to prioritise your ‘home base’ as such – your website and possibly email because they are generally what keeps your your business ticking over. Social media is good and all, but it’s important to have something to say…

    Anyway, I’ll stop rambling now haha :) Good post!

    Reply

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