Twitter has quickly become a key aspect for business marketing and brand building. Since Twitter is real-time, there is something happening during every second of the day. If you don’t use Twitter at least once a day, there can be a lot to get caught up on by the next morning.
Rather than get behind or miss out on opportunities, you should log on every day and make sure you are doing the following things:
Connect with clients/customers
If you have nothing original to tweet, you can never send out too many @mentions. Mentions are a great way to fuel conversations. Every time you had a mention, or a new follower, tweet at them thanking them for their loyalty or interests.
Customers like to feel special and their own mention in your tweet will do just that.
You should try and tweet at least 1-3 times per day. Remember, if you can’t get onto Twitter everyday use a tool like Hootsuite and get all of your tweets for the week set up in advance. Lots of companies are using Twitter for customer support and service!
Here’s an example of interacting with your audience by Maxwell Systems. Provide some industry insight to show you are a leader on the topic, and get the conversation started.
Friday fun – here’s a list of the 55 strangest buildings worldwide. Reply with the one you find most intriguing – http://t.co/0LpBngFNfT
— Maxwell Systems (@MaxwellSystems) July 19, 2013
Check out the competition
Twitter is great for spying on your competitors for free. You can see what people are saying about them and how they are interacting with their customers. You wouldn’t want you competitors talking to all of their clients, building relationships and trust while you are building nothing, would you?
Whatever they are doing you should be doing too, but better!
Some companies use Twitter to reach out to unsatisfied customers of their competition “I’m sorry you are having a problem with …” You would hate for your competitors to do that to you, and you not be on Twitter the day they decide to do it.
Increase awareness and sales
Twitter increases awareness instantly when it comes to companies. All it takes is one re-tweet and a new customer could be found! It gives your company the chance to share valuable information with thousands of people.
The more you use Twitter, the bigger audience you’ll grow!
Once you have people following you, your company can engage them with promotions and prizes and discounts. People are more likely to buy something when they are offered a discount, here’s your chance to reach people instantly and free! Do it on a day when business is slow and you could increase some sales you may not have had otherwise!
CJ Pony Parts has an example of a sale they posted on Twitter. Great way to spread the word!
— CJ Pony Parts (@cjponyparts) July 19, 2013
If you share something that you created but is educational/beneficial to a number of audiences, you have a greater chance of getting re-tweeted/shared. Here’s an example from 12 Palms Recovery Center. They created this video/infographic and shared it with their followers. This is a great use of various social media sites combined!
— 12 Palms Recovery (@12palmsrecovery) July 16, 2013
Timing is everything
If you are a frequent Twitter user, you’ve probably noticed that some tweets seem… animated. I first noticed during a tragedy. My feed was over flowing with breaking news and supportive tweets and right in the middle was a company promoting a product. I understand they probably had it set up before the tragedy struck, but man, did they look rude. I did notice other companies sending their thoughts, support and prayers to the victims, they looked respectful.
Luckily, we don’t have tragedies every day, but we do have news every day.
It’s important for your company to be tweeting things to let people know it’s you, a human, and you care!
News can be anything relevant and new to your followers. But if you don’t get on every day, you could miss some great chances to share newly released studies or articles!
If something does go wrong within your company, you get a bad review or anything that could harm your image; you need to be on top of it. You should be on Twitter monitoring all activity so you are prepared to react quickly if needed.
[Image: Flickr, Kuribo, Creative Commons Licence]