Google has recently updated their Google Hangouts to be more user-friendly and much more effective. It is easier than ever to connect with your audience, giving you more opportunities to convert them into customers. In this article, we will cover a few ways you can enhance your business by using Google Hangouts.
Live Chat And Videos With Unlimited Viewers
Hosting live content is one of the most incredible benefits of using Google Hangouts because it gives you so many options to attract existing customers and new people to view what you’re doing. You are able to have up to 15 people in a hangout at once, with an unlimited number of viewers.
Some examples of thing you can do are, host video calls with other experts in your field to discuss a hot topic, host a tutorial video, or just have a podcast with people that are in your company about your products and services. How you actually use the Hangouts is up to you, but the options are almost limitless.
You will want to make sure that the topics and content will keep your audience engaged to ensure that they will look forward to future events. Plenty of businesses have been able to gain large amounts of new customers based off of their Hangouts, you just need to make sure that they have access to easily finding your website or products.
Promote A Planned Hangout
Once you have a Hangout planned, it is a good idea to spend some time promoting it within your circles to ensure you will have the most amount of viewers. If people that are interested in your niche know that an event is going to be happening, they will make more of an effort to find time to view it. You can also use these promotions to increase your company’s visibility, increase traffic to your website, and encourage new people to view the upcoming Hangout.
The more people you can get excited about the Hangout, the more people you will see viewing it. Don’t forget that when people are interested in an event, they tend to tell their friends and family about it as well, giving you word of mouth promotions. One of the best ways to get new customers is through word of mouth, so make sure your event is going to be excellent.
Use It To Connect With Customers
Another very popular way to use Google Hangouts is to use it to directly connect with your customers. Talking with them via chat will make them feel much more connected than just receiving e-mails and you can also have more than one customer in at a time.
Let’s say you have been receiving a lot of questions about a certain product and you don’t feel like answering them individually. You can invite the people who had questions into a chat and have a conversation with them all at the same time. Not only does this save you the time and effort to go through everyone individually, but you can have the rest of your customers view the chat in case they were wondering about those questions as well. The only thing you want to be careful about is not to invite too many upset customers because then the Hangout might get too aggressive.
Post the Content On Video Sharing Sites
The last thing we will cover is the fact that you can record all of your Hangouts and then post them on video sharing sites such as YouTube. This can be a great resource for people who weren’t able to view the live version, so they get to view it elsewhere. Not only does this help your Hangout become more popular, but it will continue to drive traffic to your Google Profile and to your website. At the same time, it increases the visibility of your company, helping it be known as an authority within your niche.
Google Hangout Video
Here’s a great video from Verge about Google + and the Hangouts:
There are a great amount of different ways Google Hangouts will ultimately enhance your business, but these are a few of the main reasons. It is free to try, so you might as well give it a shot and see how well it helps your company.