Are you using Social Media, or is Social Media using you?
We can all agree that Social Media has become a basic tool for most people. With its increasing popularity, it has proved to be necessary whether it is used for business or personal purposes. It is known that it’s one of the most efficient and cheapest business tools, and one of the best ways to stay connected and interact with people.
Most of us have become so dependent on it, that we use social networks on a daily basis for several hours, for some people, it has even become an addiction.
The amount of social media platforms has increased at a great speed over the last few years, the variety of sites and apps is mind blowing, and it looks that this will still be the case in the foreseeable future.
Unfortunately, this amazing technologies are not all fun and games. We are so used to it, that we don’t realize or sometimes even care about the risks that this might represent.
Most users are not aware of how their online behaviour can affect them or their businesses, this is why it is not uncommon that they upload all sorts of private information to their social media accounts.
It might be exciting to have thousands of Facebook friends or Instagram followers, however, we all must keep in mind that these sites’ ultimate goal is to get as many users as they can on their platforms, which opens a huge window of opportunities for online burglars to take advantage of these situations and access your private data.
These attackers see a lot of business opportunities on the most popular platforms, and the amount of money they can make from them, is even more astonishing than the 70mill. followers your favorite celebrity has.
“Would you like to see how you look as the opposite sex?”
“Have you seen this picture of you!?”
“Find out when you’re going to find your true love!”
– Sounds familiar?
Most of the sites are filled with these phishing scams that contain a click bait to attract users and extract their private information.
But this doesn’t even begin to explain the multiple ways hackers have to steal your data, and it not only endangers you as a user, it could even lead to business failure.
This infographic explains the way hackers access and steal your personal information, and how to prevent them from doing so. We can still enjoy of all the benefits social media provides, we just have to do it the right way!
You just need to remember that even if you take the necessary precautions to protect your data, some of the people or businesses you interact with online could end up giving your information away.
This is why it is very important to keep in mind to pay close attention to all the information you share on each and every platform, as well as the way you share it. Be a social media user, and don’t be used by it!
[Infographic by Creative Social Posts]
Passionate Marketer and Digital Marketing Analyst.