Pinterest is exceedingly popular, with over 322 million monthly users. It’s not as huge as the social media platform Facebook, though it is growing in its shadow. With the rise of the millennial generation, younger people who are looking for new information, better brands and innovative services, Pinterest is becoming more important.
Here are 16 ways you can make Pinterest work for you business.
1. Know Your Pinterest Followers
Understanding who is engaging with your content on Pinterest will help you have more defined targets after social data analysis. Users engage through commenting and repining, which helps you to find other similar users – these can be great brand ambassadors.
2. Communicating Your Company Values
Communicating what matters the most to your company will allow your target audience to know you better. Company values and corporate social responsibility are becoming more and more important as users want to know more about them. Accurately reflect what your brand stands for.
3. Get Familiar With Pinterest First
Pinterest can only be great for your business if you understand its statistics. Pinterest is amongst the most popular social networking platforms, which means that getting involved is taking a big step towards better digital marketing. Use statistics and reports to have better insight into your brand presence.
4. Have A Brilliant Description
This can often be the first thing users see when looking at your page. Maximize your 200 characters by using Google Analytics to see what keywords drive the most traffic to your site. SEO that uses published data will be the most effective.
5. Board Positioning Can Have Seasonal Variation
Follow trends that follow seasons and holidays. This will allow your brand to follow where people go, like sheep. You will have to review this often, but don’t delete your feed with each changing season. This way, people can see how trendy you are. Your page will be like a mood board.
6. Vary Your Media
A better way to flow through your competitors is to use multiple forms of media, including videos, pictures, a variety of colours and graphs, written pieces and so on. Find creative ways to post reviews of your product. Even find ways to incorporate music using links to You Tube, SoundCloud or similar music platforms!
7. Always Use Keywords In Your Title
Get straight to the point – this is what people love to see. Using keywords that directly relate to your brand or product will hook readers and users straight away with the information they’re looking for. Your brand will come across as transparent and direct. Your page will have higher visibility and will be placed higher in search results.
8. Keep On Top Of Pinterest’s Business Updates
Pinterest never stays the same. With each season, it updates – which is just the technological term for adapting. The resources it publishes for businesses will keep you up to date with latest Pinterest news and features that you can make the most of. Sign up to their business blog for an easy way to keep in the green lane.
9. Don’t Neglect Other Platforms
Multiple platforms are still the best way to have a high outreach in digital marketing. Other platforms such as Facebook, Twitter and Instagram are social media giants where digital marketing is concerned, and alongside Pinterest can add relevance to continuing themes across a wider audience.
“You can also inter-share your content. Anything you post on another, make sure it also features on your Pinterest page” says Tim Cantu, marketer at Brit Student and Australia 2 Write.
10. Feature Quotes From Events Your Brand Hosted
Pinning is the most useful feature of Pinterest. Annual events are great times to collect quotes that really show the full potential of your customer service and product satisfaction. Pinterest’s scrapbook is a fun and edgy way to allow users to view all the best parts of past events, making them look forward to future events.
11. Self Promotion
This will make a massive difference when trying to get users to look at your entire page. Use your own feed to self-promote by shouting yourself out. Share your successful boards of course, so that they become even more successful. Also share your less-followed boards to increase user engagement. Instead of going after cheap Pinterest board followers try to follow related themes to gather the most followers to your page.
12. SEO Optimization
As for any other advice for digital marketing, SEO and content are a perfect pair. Ensure you follow this golden rule wherever you go, including Pinterest. Do things that will set you apart from other brands such as incorporating trending hashtags, studying and using the same language as your customers and including backlinks to your website.
13. Theme Names Should Be Strategic
“If themes don’t have cool and quirky names, they’re just regular old themes. Use keywords and hyphens instead of underscores so that users can find them easily. Try to remain intuitive and relevant to common themes and trends as well as your brand itself,” says Karen Johnson, project manager at Write My x and Next Course Work.
14. Don’t Use Pin It Buttons Excessively
When using an online search engine like Google, pinning things to the browser is easy and convenient. Don’t fall into the trap of becoming addicted to it, though. This is a mistake that many other brands that use Pinterest fall into. Pinning for just a few minutes a few times during the day should suffice.
15. Use Inspiring And Emotionally Relevant Pins
Sentimental value is key to attracting an innovative target audience that can revolutionize your customer success. Turning inspiration into reality is a route your brand can take on Pinterest through interaction and engagement with your traffic. Use actual human resources to direct them to, such as contact details to relevant other businesses and carefully selected pictures.
16. Fact-dropping
Giving your user traffic easy-to-digest information will help them sink their claws and teeth into your product. Infographics are very popular and help drive traffic to your page very well. They are time-consuming to create, however, and another option is to share pre-existing factual media that is relevant to your brand.
[Main image: Pixabay, StockSnap]
Katrina Hatchett, a business blogger at Academic Brits and writer for Origin Writings, is involved in many business projects. She enjoys identifying project problems and find solutions for these, and her goal is to improve the effectiveness of our communication.