Want to know how to obtain more Twitter followers without having to follow more accounts, pay for followers, or invest heavily in promotion? Would you be interested if I told you that I could show you some simple techniques to increase your Twitter following?
If you want to increase your Twitter following, I have easy-to-implement tips which will help you. With over millions of Daily active users per day, Twitter continues to be one of the most popular social networks.
The Twitter platform is considered the key to reaching a wide range of potential audiences, and I’ll show you how to use it. But first, let’s discuss the value of having a large Twitter following.
Why Do Twitter Followers Matter?
Twitter follower’s matter because they help to amplify a message. The more followers someone has, their message will likely be seen and heard often. It is essential for businesses and organizations who use Twitter as a marketing tool. Having a large number of followers can help to increase brand awareness and reach potential customers.
Twitter followers also serve as a form of social proof. When people see that someone has a lot of followers, they are more likely to view that person as an authority figure or expert in their field. It can help to build trust and credibility with potential customers or clients.
Finally, Twitter followers can also be a valuable source of feedback and insight. By monitoring what people say about your brand or product, you can quickly identify areas for improvement or potential issues that need to be addressed.
The Benefits Of Having More Twitter Followers
Twitter follower’s matter because they can help you build an audience for your business or personal brand. The more followers you have, the more people will see your tweets and the more likely you will get new customers or fans. Here are four benefits of having more Twitter followers:
1) More Exposure: The more followers you have, the more people will see your tweets. If you’re promoting a product or service, this means more potential customers. If you’re a public figure, this means more exposure for your brand.
2) More Authority: Having many followers makes you look more credible and authoritative. People are more likely to listen to what you have to say and take you seriously if you have a big following.
3) More Responses: The more followers you have, the more likely people will respond to your tweets. This gives you a chance to build relationships and connect with potential customers. These connections can lead to new business opportunities, recommendations, and more.
4) More Engagement: So, you have all these followers, but what’s the point if they don’t engage with your tweets? Having a large following means more engagement with your content. You can generate more leads and build more business with more people interacting on Twitter.
Increasing your number of Twitter followers is a great way to boost your brand’s credibility and make your business stand out to customers. It may leave you wondering what steps to take to increase your Twitter following.
If you’re looking to boost your Twitter following, look no further!
Here Are 18 Tips That Will Help You Get More Followers On Twitter
1. Use rich media tweets
Make use of rich media tweets that incorporate rich material (i.e., photos, videos, gifs, etc.) tend to perform significantly better on the platform since the Twitter algorithm gives these types of Tweets higher priority.
It’s worth noting that 97% of Twitter users say that images are the part of the platform they pay the most attention to. It stands to reason that if you include rich media in your Tweets, you will attract more attention and gain more followers on Twitter. However, there is a proper approach to incorporate rich media on Twitter.
Learn some of the most important rules for using rich media on Twitter, such as:
Do
- Pick your fonts with care
- Apply a pattern
- Use alt text to make your images more usable to everyone
- Incorporate examples
Don’t
- Don’t take your own pictures; use stock photos (if you can avoid it)
- Don’t bother resizing your images
- Incorporate arbitrary hues or images
2. Engage with the Twitter community
In order to gain followers on Twitter, it is essential to engage with other users, as Twitter is centred around conversation.
To begin, you should reach out to your present followers (who are likely to be customers), stakeholders, and influencers in the sector. Likes, replies, and Retweets are just some of the ways in which Twitter users interact with one another and the content they share.
3. Make sure to tweet regularly
It’s a cliche for a reason: being consistent is crucial. The same is true for social media advertising, in particular on Twitter. For several reasons, maintaining a consistent presence on Twitter is crucial if you want to grow your following.
To begin with, recency is a highly weighted factor in the Twitter algorithm. If you tweet frequently, your profile will always have new material that will do well in Twitter’s search rankings. Twitter’s rapid feed and fleeting tweets emphasize the importance of recency.
You may be curious about the inner workings of the TikTok or Facebook algorithm. Additionally, tweeting often can give your fans something to anticipate when they check your account.
Providing such a service to your Twitter followers is a sure-fire method to increase your average engagement rate, a key indicator for attracting and retaining new users.
4. Use hashtags to reach more people
Using hashtags, your Tweets will be seen by more people outside your immediate network. Anyone looking for that hashtag or similar material will find your Tweet.
Some basic rules for using hashtags on Twitter exist, similar to those for using rich media. To get you started, here are a few examples:
Do
- Employ them regularly.
- Give them short, simple, and memorable names.
- Leverage popular hashtags.
- Boost the use of your hashtags by offering incentives.
Don’t
- Have a lot of hashtags in your post.
- Don’t type hashtags in lowercase.
- Fail to inform your followers on the significance of your hashtags and the context in which they should be used.
[See related article: How (Not) To Use Hashtags On Social Media]
5. Take advantage of Twitter Ads
Promoted Ads, Follower Ads, and Trend Takeovers are just a few examples of the many types of Twitter Ads available.
Promoting content through advertisements gives you access to Twitter’s vast user base, which is Twitter Ads’ primary perk.
Twitter is already incredibly popular, with hundreds of millions of active users every month, so any boost in exposure would be greatly appreciated by those who want to expand their fan base on the platform. Follower Ads are a great way to expand your reach and build your audience, particularly useful for generating Twitter leads and converting them into followers.
Campaigns that promote Follower Ads often suggest accounts that the user isn’t already following but may find interesting. Ads for people you follow will appear in many places on Twitter, including the “Who to follow” area, your timeline, and the search results page. The process of making a Followers campaign visible to the public is outlined in this article.
With Twitter Ads, you can now use Twitter Cards to generate leads. These simplified applications facilitate communication between advertisers and customers outside the Twitter platform.
You can collect information from your followers in exchange for a discount or other incentive by using these cards, which are placed right inside your Tweets.
This Twitter lead information can be downloaded into a CSV spreadsheet or linked into your CRM system at a later time.
6. Ensure that your Tweets add value
Since Twitter is built around interaction, you must always provide meaningful input to the conversation.
Relevant and valuable material is essential, whether it’s a Tweet about current events, an announcement of an upcoming industry event you’re holding, an insightful new blog piece, or anything else. Some amazing instances of value-adding Tweets may be found on the Twitter account of Neil Patel, best-selling author and co-founder of organizations like Hello Bar and Crazy Egg.
Neil frequently tweets links to blog entries that advise marketers on topics like search engine optimization (SEO), content marketing, and overall strategy.
7. Create engaging, shareable content
You need to create exciting and shareable content to get more followers on Twitter. This means that your tweets should be something people want to read and share with their followers.
One way to create engaging content is to share news or information you think your followers will find valuable. Another way is to tweet about thoughts or ideas that are original and thought-provoking.
Whatever content you tweet, ensure it is well-written and free of errors. Remember that people will be reading your tweets, and you want to make a good impression!
8. Get followers from other platforms
You should consider luring potential customers from your other online and social media profiles to increase your Twitter following.
You can increase your Twitter following by promoting it on your website and other social media accounts (such as Instagram, Facebook, and TikTok).
For instance, in the footer of your website, you could include a Twitter emblem and link to your account. It’s a passive method of attracting new Twitter followers with little investment of time or money.
9. Do not indulge in buying Twitter followers
If you work in social media marketing, you’re probably aware that users may purchase and sell Twitter followers. Many businesses make the mistake of thinking that buying followers is a fast and reliable way to increase their Twitter followers.
On the other hand, buying and selling Twitter followers are two social media marketing techniques you should avoid at all costs.
Buying Twitter followers undermines your credibility and trustworthiness. There is a high probability that these accounts won’t engage with or share your posts. It’s also possible that your brand’s credibility would suffer if users learn that a sizable portion of your Twitter followers was purchased.
Like how purchasing Twitter followers won’t increase conversions because such users will never visit your site or buy your product.
10. Assess your Twitter Analytics
If you’re a social media marketer, you already know that Twitter Analytics is just as crucial as any other social media analytics tool.
You can learn more about your audience’s demographics (i.e. age, gender), behaviors, and preferences by analyzing Twitter Analytics. This knowledge will allow you to sell to this group more effectively and attract more people who share their interests with your audience.
Analyzing your social media analytics like likes and Retweets will help show you what kind of material is popular with your audience.
A tweet’s success can be gauged by the number of likes, retweets, and replies it receives, which can then be used as a guide for creating similar material in the future.
11. Optimize your Twitter profile for new followers
You can do a handful of easy things to make your Twitter profile more engaging and attract more followers.
To begin, think of a catchy and pertinent handle for your business, upload a high-quality photo, and highlight your physical location. A short but informative biography should also be included in your Twitter profile (aka a Twitter bio). Include a link to your website, the accounts of any key stakeholders, and some engaging hashtags.
12. Engage with other users
If you’re looking to get more followers on Twitter in 2022, one of the best things you can do is engage with other users. This means following others, retweeting their content, and replying to their tweets. By engaging with other users, you’ll get more visibility for your own account and build relationships with other users that could lead to them following you.
Of course, it’s essential to ensure that you’re only following and engaging with users who are interested in the same topics. There’s no point in following someone who never tweets or retweets anything – they’re not going to be interested in what you have to say. So, take some time to find accounts that share your interests, and start engaging!
13. Create a professional Twitter profile
A professional profile is a great way to get more followers on Twitter. Here are some tips for creating a professional profile:
- Use your real name and photo. People are more likely to follow you if they can see who you are.
- Use keywords in your bio. It will help people find you when they search for topics that interest them.
- Keep your bio short and to the point. No one wants to read a long novel about you. Tell people what you do and why they should follow you.
- Share exciting and engaging content. If people see that you tweet interesting things, they’re more likely to follow you.
- Be active on Twitter. The more active you are, the more likely people will notice and follow you.
- Engage with other users.
14. Retweet often
If you want to get more followers on Twitter in 2022, one of the best things you can do is retweet often. Retweeting is a great way to show your support for others and help get their content seen by more people. It can also help you build relationships with other users and expand your reach.
Here are a few tips for retweeting:
- Make sure you’re only retweeting quality content that will interest your followers. No one wants their feed filled with pointless junk.
- Try to space out your retweets throughout the day, so you’re not overwhelming people with too much at once.
- Add your commentary or thoughts to the tweets you retweet to add value and start conversations. -If you find a particularly valuable tweet, share it on Twitter using the ‘Share’ option. This allows you to customize your post and add a custom message at the top.
15. Create video content
It’s no secret that video is one of the social media’s most engaging types of content. In fact, according to HubSpot, tweets with video receive 10x more engagement than those without.
If you want more followers on Twitter in 2022, create plenty of video content. It could include everything from vlogs and live tweets to educational videos and product demos.
Keep it under two minutes long, no matter what type of video you create. It will help ensure that your followers stick around until the end and don’t get distracted by other things going on in their feeds.
If you’re unsure where to start, try experimenting with different types of video content until you find a format that works best for you and your audience.
16. Pin a tweet to your profile
If you want more people to see and engage with your tweets, consider pinning one of them to the top of your profile.
This will ensure that your most important or popular tweet is always front-and-centre when people visit your profile. Click the three dots next to a tweet and select “Pin to your profile page.”
Twitter is constantly changing, so staying up-to-date on the latest best practices is essential if you want to grow your following.
17. Find and follow influencers
Finding and following influencers is essential to get more followers on Twitter in 2022. This can be done by searching for influencers in your industry and following them. Additionally, you can engage with their content by liking, retweeting, and commenting on their tweets.
By doing this, you will not only get more exposure to potential followers, but you will also build relationships with influencers who can be beneficial for your business.
18. Perform a Twitter audit
Gaining followers on Twitter is important, but attracting high-quality followers is even more crucial.
What metrics should you use to determine whether or not your followers are of high quality? A Twitter inspection by doing one.
An audit of your Twitter account is an in-depth examination of your profile to identify any problems and assess the account’s success.
Through an audit of your Twitter account, you may determine whether or not your posts are relevant to your audience and further your social media marketing goals.
The following items are typical in a Twitter audit:
- In-depth analysis of your profile
- A review of your Twitter activity (including content type and frequency)
- Examination of your fan base
Our main emphasis here is on the audit of your followers. Doing a Twitter audit will let you see which accounts are following you and which you are following, allowing you to understand both better.
In addition, their actions and interactions can be observed on Twitter (i.e., you can check who follows who on Twitter, who is engaging with whom, etc.). Follower growth, quality, and authenticity may all be evaluated, and fakes can possibly be weeded out.
In a nutshell, audits of one’s Twitter account are crucial for both initial follower counts and subsequent management of one’s Twitter followers.
Conclusion:
If you want to grow your Twitter following, don’t give up. While it may seem like a daunting task, there are plenty of things you can do to attract more followers. Keep at it, and eventually, you’ll see the numbers rise. With a little effort and some strategic planning, you can quickly increase your Twitter following and reach a larger audience.
[Recommeded reading: The “Do”s and “Don’t”s Of Gaining Twitter Followers]
[Image credits – Main Bild von Clker-Free-Vector-Images auf Pixabay; other images are from their respective websites and/or social platforms or articles]
Shilpa Shah is an associate in the marketing team of kalakar house. She likes to write about social media and related topics.