Boosting your website traffic is a great way to gain new customers and increase your sales. It’s one of the key ways that small brands grow their customer base and that large brands generate even higher profits.
Plus, receiving more website visitors each month signals to Google that your site is credible and trustworthy. As a result, your web pages will appear nearer to the top of search engine results pages (SERPs) so more people will come across your brand.
Below, we have listed four great ways to boost your website traffic so that you can generate more leads and sales for your brand.
1. Make Your Website More Readable
High readability means that your content is easy to digest for your website viewers. It also enables Google to scan your website more easily and rank it on SERPs. Breaking down large blocks of text into paragraphs, bullet points, and numbered lists is a great way to increase your website’s readability.
When your content is engaging, your visitors will spend more time browsing through your website. They’re also more likely to return in the future to read your new blogs or check out your latest product releases.
You can also use images to make your website eye-catching and more fun to read. If you want to make an image transparent to combine multiple photos, you can do so using photo editing software.
2. Perform Keyword Research
Optimize your H1 tags for SEO, as well as your H2s and H3s. In fact, your whole website should be optimized to maximize the chances of new people landing on your web pages.
How do you optimize your site for SEO? You perform keyword research!
Take a look at which keywords your target audience is searching for using tools like Ahrefs and SEMrush. Try to weave these keywords naturally into your content without distracting your readers. Include keywords in your meta descriptions, headings, subheadings, paragraph text, and image alt text.
3. Partner With Influencers
Influencer marketing is a relatively new concept but it’s highly effective. Reach out to content creators in your industry and partner up with them to create exciting social media content that drives more traffic to your website.
Depending on your budget, you can either work with influencers on a paid or unpaid basis. You might want to send them some of your products so they can share their thoughts with their followers and direct people to your product pages. Or you can run paid marketing campaigns with the main goal of sending people from social media to your website.
[See related post: Why Use Influencers? Social Marketing Trend You Cannot Ignore]
4. Send Weekly Email Newsletters
Sending out weekly emails to your subscribers provides you with the perfect opportunity to send more people to your website. You can hyperlink the text in your email content to direct people to specific web pages.
Your emails should be mobile-friendly and visually appealing. Make sure to include a catchy subject line to encourage your subscribers to open the email and include each person’s name at the top of the body of the email to add a personalized touch.
[Recommended reading: How Guest Blogging Improves Organic Traffic For Your Website]
[Image credits – Main Photo by Pixabay (CC0); other images credist are marked on their respective articles]
Kris Olin, MSc (Econ.) * Editor in Chief at Social Media Revolver * Web Designer * SEO Specialist * Author of the Facebook Advertising Guide. Follow Kris on Twitter and LinkedIn. See his photos at Flickr.