Are you looking for effective ways to get more Facebook Likes for your business? If so, there’s no doubt you’ve been bombarded by many posts trying to help you do this; however, sometimes it’s still not as easy as it seems to be. The following information will explain five of the best ways to get more Facebook Likes.
“After all, everyone wants to feel liked!”
1. Advertise and Promote Your Facebook Page Anywhere You Can
By now, most business owners and managers understand the great importance of using social media marketing via outlets such as Facebook, Twitter and Google+. While each of these sites is highly used, Facebook is an especially important place for every business to be. Therefore, you will want to make sure you can link people to your Facebook each time you are given the opportunity.
In other words, include Facebook like boxes to your articles, the home page, contact page and so on; in addition, if you have a site where visitors can create an account, offer them to sign-up and sign-in using Facebook. Doing each of these things will increase your chances of getting more likes because they will more than likely hit that button when they see it; especially if your site is compelling.
Also, do not forget traditional offline promotion. Include your Facebook Page URL on your stationery and business cards; encourage people to visit and Like your Page by using banners, stickers, brochures and QR codes where possible. QR codes are extremely useful when you have them at your place of business or on your printed material. People with smart phones are then capable of scanning your code and visiting your Facebook Page. (You can see how it works if you scan the the QR image on the right.)
2. Updating Your Page Is Essential
Creating a Facebook page is a great start, but it won’t help you grow a presence there unless you put in some effort. Simply put, updating your Timeline (by adding videos, photos and text posts) will give your readers engaging information and multi-media that they can spend time looking at. The more time and page posts they look at, the more Likes you may get.
The other thing that helps when you update your status frequently is that it engages followers and friends. This means that at least once per day they should see a post from you on their news feed. At the same time, just maintain self control, because if people feel you are spamming their news feed, you can actually end up losing Likes.
3. Always Respond To Your Fans
When a fan or follower uses their time to post something on your page, it’s only right that you take the time to post a reply. If you do so, and use this properly it can be a great conversation starter that gets multiple fans involved. Doing things like this will help you get more likes because when users get engaged in conversations, they usually naturally go ahead and click that “Like” button.
4. Understand Your Audience
By taking the time to understand the likes and preferences of your audience is a great natural way to get more Facebook Likes. The main thing you always want to remember is not to use your Page for self-promotion only. Instead, include a wide array of content that includes both informative tips and questions. Doing so will not only get your audience engaged, but will also encourage them to “Like” or possibly even “Share” your post.
For example, let’s say you own a pet-related website. When you make your Facebook Page you will want to include information on animal care, types of animals, any news you can find, and so on. The other thing to include is a good amount of photos. Since people love photos, using them can actually be one of the easiest ways to get more Likes on Facebook.
…what on earth is that cat saying?
5. Incorporate A Cause Or Other Promotion
Another great way to get more Likes is to incorporate a cause or other promotion into your posts. For example, if you want to incorporate a cause, this can make users feel as if they are taking a stride in the right direction. What this means (going back to the animal site example) is that you could post a status photo that shows a meme saying “Hit Like if you want to save this dog’s life” or something similar.
Much the same, you can encourage users to like your page or certain posts by offering them coupons or discounts for doing so. For example, a business could tell customers “Like our Facebook page and receive 25% off your next purchase”. Since people love to feel like they are getting something, this is a great way to get increase your Page Likes.
In the end, there are many strategies and things you can do to increase your Facebook Likes, and there are even more techniques to improve your SEO for small business. The ones you use will depend on your personal preferences and what type of product or service you are trying to promote on your site. Just remember, if one thing doesn’t work, don’t give up – simply shake it off and start over!
Why Don’t They Like Your Page? #Infographic
There are several reasons why Facebook users don’t Like a certain Page. Here is an insightful Infographic from those clever people at Woobox:
[Images – Main photo: Flickr, USS Harry S. Truman Activity by DVIDS; Creative Commons CC BY 2.0 ; Cat: Flickr, photo by KJarrett, Creative Commons CC BY 2.0; Window: Flickr, Oh No, Facebook er sluppet ud af internettet by Thomas Angermann, Creative Commons CC BY-NC-SA 2.0; Infographic: Woobox; other images from their respective websites and/or social platforms]
This article was written by Andrew Scherer. You can find more of his work at SEOm Company.
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