The debate rages on about the value of social media for businesses
Some businesses are abandoning their social media efforts to focus on marketing campaigns that deliver more measurable results. Other businesses are devoting even more funds than ever to make sure they stay up-to-date with the trends on Twitter, Facebook, and Pinterest.
If you think your business could benefit from paying more attention to its social media channels, you may be considering hiring a Social Media Manager. Doing so will be an investment, but it will most likely be a worthwhile one.
Here are some good reasons why you might want to add a social media specialist to your team:
1. Hiring a Social Media Manager will increase the ROI of your social media efforts
A qualified social media manager will be able to increase traffic to your website, convert traffic into sales, establish your online brand, and help you build a foundation of trust with your customers. The ROI of investing in social media isn’t always apparent, but you’ll be a lot more likely to see the kind of results you want with the right expert on staff.
2. Your social media campaigns will be run by someone who truly understands social media
Since most social media managers are millennials, you’ll be able to have someone on staff who really gets Twitter, Facebook, and Pinterest and actually uses them on a regular basis. Marketing majors study social media in college these days, which means that twenty-something social media experts actually know quite a lot about how to make social media lead generation work.
3. Everyone else is doing it
Social media agencies are popping up all over the country, and more and more companies are adding social media specialists to their teams. Check out the Twitter account of just about any major corporation, and you’ll be barraged with tweets written by that corporation’s social media specialists. You could argue that social media is just a fad, but it’s a fad that’s not going away anytime soon. And it’s a very viable way for you to form relationships with potential customers.
4. The whole company will benefit
Your social media manager will work collaboratively with your other staff members to provide engaging content to your current and potential customers. As a result of this collaboration, your social media specialist will be able to educate your staff members about social media best practices, and everyone will benefit.
5. You don’t have time to manage your social media channels yourself
Everyone else at the company is busy. Your marketing manager doesn’t have time for anything besides PPC and SEO campaigns. Your intern has to study for college finals. There’s never enough time in a day for your accountant to crunch all of the necessary numbers. And you have a business to keep afloat. Social media is important, and hiring someone to take care of it for you makes sense.
There you have it. Five very good points to consider whether to hire a social media manager to run your social media marketing operations. It’s up to you now.
Are you a Social Media Manager, or have you ever hired one?
Have you ever hired a social media manager to do online marketing for you? Or, are you perhaps a social media manager yourself? How is that keeping you busy?
Katheryn Rivas is a higher education writer and blogger. When she’s not digging and reporting about the latest online universities news, she can be found playing with her two Saint Bernard’s Chica and Chico. She can be reached at katherynrivas87@gmail.com.
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