Facebook Ads is one of the most powerful tools for online marketing with the capacity of reaching a wide range of audiences from different demographic groups. As a very popular social media with a high active user base, you are sure to reach new customers using its various features and marketing tools.
A lot of people do not understand the possibilities that can be unlocked through Facebook Advertisements which is why they are still struggling to stay afloat in their fields. With the right strategy and powerful advertising tools at your disposal, your online presence would be felt as you sell your brand to a wider audience.
Chances are that you have been going about your Facebook advertising campaign the wrong way, assuming it is not entirely new to you. Here are 5 tips to help you get things right.
1. Understand Your Primary Goals
There should be a reason why you are launching an Ad campaign on Facebook. For most brands, it could be to generate new leads, increase sales for a particular product, or boost online presence. Your reason could be different from those of your competitors, which is why it is important for you to clarify your goals from the start.
Once your goals have become clear to you, then it becomes easier to use Facebook advertising to your advantage. It also becomes possible to measure the success of your ad campaign with the proper Key Performance Indicators (KPIs). Without these important factors in place, it becomes almost impossible to know if you are on the right path to actualizing the dream of growing your brand.
While thinking about your goals, do not forget that the more specific and realistic they are, the easier it becomes to actualize them. For an automotive startup who wants to increase sales, setting a goal of 100,000 car sales within its first week is specific but not realistic. Hence, their ads may seem ineffective when they realize that they have not made a fraction of the desired sales quantity.
With your main goals fully enumerated, you can go on to create effective ads that will help you stay ahead in your field.
2. Develop A Great Strategy
For your goals to succeed, you need a good strategy to help you maintain focus while you steer your brand in the desired direction. It is worthy of note that consistency is key to a successful ad campaign, regardless of the chosen platform.
Marketing professionals often advise that you have more than one advertisement for your Facebook ad campaign to improve its efficacy. With multiple ads that are targeted at the same crowd and conveying a similar message, you can easily keep your audience engaged and entertained. The ads should not be too many so that they do not become difficult to track.
You can rotate the ads to see how your target audience reacts to them within a specified period. The Click-Through Rate (CTR) for each ad would help you identify the effective ones that can help you achieve your set goals. Ineffective ads should be taken down, as they do not draw consumers to your brand.
3. Use Facebook Pixel
A lot of people have not heard about Facebook Pixel which is why they are missing out on the feat that it can be used to accomplish. It is an advertising tool that can be used to monitor the number of visits to your website that originated from your Facebook ad campaign. All you need to do is insert the code somewhere on your website to start building targeted audiences and optimizing new or existing ads.
Facebook Pixel comes in handy for brands that are looking to drive traffic to their website by showing the number of views for selected pages. With this information, you get to know how many times a particular ad was viewed. You can eventually come up with the next course of action, which could be a different ad that is aimed at achieving the same goal.
Within the duration of your ad campaign, you can effectively apply your marketing strategy and see your Return On Investment (ROI) improve. If your target audiences are from different cultural backgrounds, the use of translation and localization services offered by The Word Point and other similar brands will improve the effectiveness of your ad.
4. Exceptional Ads and Landing Page
Most people fail to see the importance of a well-designed landing page in advertising and marketing. A good ad campaign is not complete without your landing page as prospective buyers would want to know what your brand is all about before trying your product.
Since you are going to be spending money on Facebook advertising, it is wise to put your website in order while ensuring that your campaign is of high-quality. Even if each click takes your target audience to the product page, they need to be able to access the information that was not provided in the advert. A landing page that relays a different message would make your brand lose credibility as the customer clicks out.
Another important way to optimize your ad campaign is through the use of thought-provoking images that can stop your target audience in their tracks. Using the right blend of colors and the appropriate font would make your ads to stand out.
5. Track Your Performance
With the right strategy in place, you can begin to monitor your Facebook ads to ensure that they are bringing you the desired results. Advanced tools like Facebook Analytics, Buffer, and Google Analytics make it possible for you to measure the performance of your ads.
Promoting at the right time or season ensures that you get the right results. A bikini brand trying to promote its new design during winter would bring zero results. The fact that there are more social media engagements at nights and weekends when the target audiences are off work makes it the right time to put up ads.
Without the ability to track the performance of your advertisement, running a successful Facebook ad campaign becomes difficult. Analyzing the collected data will help you figure out the area that needs adjustment, whether it is your targeting or campaign budget.
Conclusion
Despite the number of users on the social network and the power of Facebook advertisements, most brands have still not discovered effective ways to use all of it to their advantage. You should carefully consider the above-mentioned tips, as you go on to launch an ad campaign that will attract the right traffic to improve sales.
[See related post: 4 Important Advice When Doing Facebook Advertising]
Barbara Elliott is a Digital Marketing Specialist at translation and localization service TheWordPoint.com. Barbara enjoys technical onsite SEO and content development, and has very strong beliefs in genuine and ethical marketing methods – maximizing and promoting the real and unique value of each company she represents