Today, when the entire world is ruled by technology – it wouldn’t be wrong to say
‘E-commerce is the new way of living that came along with the small screens in our pockets’.
Companies can now reach out to a massive range of customers with one click, boosting their profits multi fold. On the other hand, consumers can buy products from all around the world and have them delivered to their doorstep, instead of moving around with a basket in a crowded showroom.
This new trend of screen shopping has completely altered the world of marketing and sales. Needless to say, a major part of the e-commerce brand’s sales comes from online transactions. In fact, according to Smallbizgenius over 50% of the revenue of major industries comes from sales through social media.
The Power Of The Blue-Bird!
If you are looking for ways to boost your e-commerce sales it’s time to try promoting on Twitter. Yes, the bluebird logged platform has over 330 million monthly active users, which automatically gives you the desired edge over others.
Plus, stats reveal that about 93% of Twitter users that follow SMBs have plans to buy from them! This stat alone is enough motivation to start promoting your brand on Twitter.
Wondering where to start? Let me guide you through 5 result-driven ways to boost your e-commerce sales on Twitter:
1. Build A Brand Personality
Once you have an account on Twitter, you need to create a brand presence and build consumer interest for your product. People have a tendency of buying from labels that have a social personality. They want something relatable, which connects to them emotionally or mentally. At the same time, it should be capable of grabbing eyeballs and engaging the Twitteratis. If you don’t want to spend dollars on creating these twitter posts, try free tools like Stencil, Snappa or Canva to create engaging Twitter posts.
Put up content related to your brand, things that reflect your business, employees, consumers, and goals. For instance, you could make memes that are relevant to your products. Your appearance in most-talked-about topics can prove to be a gold star for your brand presence. So keep an eye on the trending hashtags which enable you to join them. Take a look at this funny meme tweet by Netflix, US:
Don’t watch this if you plan on eating gingerbread cookies anytime soon…
🎥: Astronomy Club pic.twitter.com/Q0vke9sEyn
— Netflix US (@netflix) December 23, 2019
After all, there’s a reason why Netflix is one of the most followed accounts on Twitter.
2. Start A Hashtag Campaign
Hashtags are the best way to gain recognition on Twitter as tweets with hashtags receive double the engagement than tweets without them. A hashtag campaign is often referred to as the ruler of the Twitter marketing kingdom because of its extraordinary power to acquire quick engagement and increased following. Create a cool, unique yet simple hashtag that is pertinent to your label and try to trend it. When other account-holders use this hashtag, you get exposure.
If you have a decent following, you can encourage them to use it and it will soon become a trending tag on Twitter. Incentivizing Twitterattis with contests and giveaways to use and popularise your hashtag is the simplest way to spread the word around. When new hashtags are on-trend, people check them out and your brand becomes more discoverable. Try some power words used for sales and create your own hashtag campaign.
Coca Cola, launched a hashtag called #ShareACoke, with its personalized cans and its impact on the sales was astonishing. In fact, it became the number one global trending topic.
3. Try Influencers
Influencer marketing is the smartest way to create awareness for your brand. Depending on your agreement with the influencer, you can promote your whole brand or a particular product in a campaign.
An important aspect of influencer marketing is that you should collaborate with someone who is relevant to the industry you operate in because this adds emphasis to your campaign. Influencers have a lot of followers and impact on people in general, the reason why it is capable of earning you repeat customers. Since the advent of Instagram influencer marketing has grabbed eyeballs of corporate giants as well, especially because of the results it has gauged for SMBs.
[See related post: 3 Things Instagram Influencers Can Teach You About Building A Large Following.]
However, it can also backfire with the same intensity. Make sure you don’t agree on vague terms and don’t force them to speak in favor of your brand. It may look superficial and instead of improving brand presence, it will invite backlash on the most controversial platform.
4. Leverage From Sponsored Tweets
Sometimes, in spite of all the efforts you put in to enhance your brand visibility, there still remains a section of prospects who doesn’t notice you. Exactly when Twitter’s sponsored tweets come to the rescue. Simply put, sponsored tweets are ads on Twitter for which you need to pay the platform. You can easily recognize a sponsored, or promoted tweet as they are clearly labeled “Promoted” at the bottom of the tweet.
Here’s how the system of Sponsored Tweets works:
Advertisers ordinary tweets and promote them for their clients to reach out to new audiences with a similar buyer persona. You can subscribe to a package from an advertiser and put in content with the right keywords and hashtags, along with your audience preference. Your tweets will be featured on Twitter depending on your overall presence on the site. This helps you gain exposure and a high probability of conversions.
5. Enable Your Twitter Cards
Twitter cards are a powerful Twitter tool to boost the visibility of your products. If you enable them on your website, they display additional information about your product when someone tweets its pages. A snippet of your product is shown, with important details for the users like pricing and availability of the product.
How is it going to boost sales? Well, normal tweets have a limit on the amount of matter you can stuff in them, which is checked off to 140 characters, but Twitter cards do not have any restriction on the number of characters you can put into them. It’s like a compensation for the tweets. If your product tweets are supplemented with Twitter cards, it makes it easier for the users to buy your products and therefore gives you a higher probability for more sales.
Until Next Time…
Acceleration of e-commerce sales requires careful planning and top-notch execution to emerge as successful. If you want your strategy to be one of them, stay alert at all times. Know about the latest buzz on the platform and try to incorporate those in your brand content. You can track your progress through Twitter Analytics which helps analyze the effectiveness of your promotional efforts.
If you observe a not-fit, change it immediately; and of course, keep a close watch on your competitors’ profiles and their Twitter game plans. Include what’s missing in yours and filter out the ones that are not working out for them. This helps a lot when you’re trying to establish yourself as a winner in the industry.
None of the marketing campaigns show results immediately and neither will Twitter, but you have to be in constant pursuit of interaction with the users because otherwise, all the efforts will find its way to the drain. According to Postcron about 15% of Twitter users will unfollow your brand if you don’t attempt to engage with them early.
Now that you are aware of the masterstrokes, the ball is on your court! Hit a goal!
[Images – Main: Flickr, Liftoff by The U.S. Army, Creative Commons CC BY 2.0 ; other images from their respective websites and/or social platforms]
Prince Kapoor is a seasoned Marketing Analyst and Blogger. With his skills, he has been helping fellow marketers and brands worldwide.