Tech giants are known for their exciting innovations and versatile product features and offerings. Apple, Microsoft, Facebook, Amazon, Netflix, and Twitter stand out at the pinnacle in their fields by paying homage to the advancing digital market.
Product publicity using digital tools comprehensively activates its market value and enhances the revenue. Tech giants understand this entirely and exceedingly maneuver into more exciting digital marketing strategies every day.
Tech enterprises accumulate data from social platforms to plan a detailed strategy to reach widespread customers. The B2B interloping in the tech arena is quite advantageous, like Netflix’s movie trailer on YouTube. That is a minor advertising tactic, using other tech giant’s popularity to advance another’s growth.
However, the tech companies primarily concentrate on approaching the decision-makers through numerous digital portals and venues to propel high sales. Some of the best digital marketing strategies that tech giants are using these days are:
1. Compelling Storytelling Through Digital Portals
Tech giants have realized that people want and like to hear a good and refreshing story. Not just any story can work to promote the brand image. But a story that is emotional and focuses on someone’s experience with the brand brings forth more publicity. Client testimonials are most generic yet essential for marketing. Tech companies know that people are increasingly adhering to the sector of video watching.
So, an engaging video telling a story worth listening to can effectively transfer the message or solutions.
[See relates post: 8 Storytelling Approaches to Boost Your Social Media Marketing]
Experiential videos of a customer sharing how the tech product provided comfort and solutions in his life and occupation reflect significantly on the brand benefits. Other than that, blogs and eBooks created using amazon eBook creator is also extensively used for storytelling purposes by these giants.
Video content and podcasts are transformed into blog posts and eBooks. Customers can enjoy the feeling of having a real thing in their hands that is easily downloadable.
2. Usage Of Animated Infographics
Animated infographics are the new mode to create an informational and statistical inventory for any business venture. Tech companies visualize demographics, sales, and growth by percentage and survey results in a 3 to 5 minutes clip to manifest their progress.
Social media platforms prominently adopt illustrations of various research outcomes using charts, graphs, written content, and other material. Facebook and Twitter have numerous infographic that shows their analytical success and fame.
3. Active Social Presence
Having an active social presence on digital social platforms gains user interest and impressive followers. These followers can turn into potential customers through the onslaught of product promotions on the account.
Many companies have official accounts on all the social media apps that keep their targeted audience acutely aware of the new products and advanced features. Their regular updates regarding the releasing date, few glimpses of the structure, and information of a new gadget or technology maintain anticipation among the people.
They present it with such graphics that the customer impatiently waits for its arrival. It sometimes even results in record pre-booking. Famous cellular tech company Samsung had a whopping preorder sales of Galaxy21. It even broke the preorder sales record of its previous predecessors in the United Kingdom and South Korea.
Samsung has prominent official accounts on Twitter and Facebook, efficiently putting up posts about incoming cell phones and their improved features. Persuasive and constructive digital marketing has undoubtedly increased their sales tunnel and financial returns.
4. Brand Endorsement Through Social Influencers
The most recent and popular worldwide digital marketing antic involves the endorsement of products by social media influencers. YouTubers, Instagrammers, and Tiktokers are the forerunner social influencers approached by multiple brands for product placement in their content and publicity.
Apple sponsored unboxing video of iPhone X by YouTuber Marques Brownlee has over 160 million views on YouTube. It shows that it has been one of the most profitable digital marketing tricks used by Apple tech.
Influencers have a wide faithful following of their own that emphasizes their reviews regarding a product. A good review of tech products, especially cell phones, can have a tremendous bearing on these trusted names’ reliability.
If given due freedom, Influencers further change the product sales pitch, suiting it to their content. It modifies the product image to reach those who sometimes are not impressed by the company’s campaign.
5. Prioritized Customer Care
In digital marketing, several things can escape customers’ notice except for reviews by existing customers and users. It is common practice to scroll down the promotional posts of tech products to check comments and shared experiences. Tech giants, thus, give utmost value to their customers.
Listening and solving any technical problem that their customers are facing takes precedence over anything. They make sure to enlist solutions at their earliest to help the customers. Their social media accounts are quick to answer queries and even offer services sometimes to eliminate the problem.
As a budding online store, Amazon gives their customers complete attention regarding their questions and complaints. Their employees converse politely with the customers.
6. Consistent Communication
It is a consensus that sales can improve by acquiring new customers. But sales significantly improve (an estimated 30%) by focusing energies on the existing customers. Also, the acquisition of new customers is five times more expensive than investing in existing customers. However, communication is the key to obtain this.
The onboard customers are already aware of the facets the product offers. But they must know about all the new advancements and features in the upcoming tech product. They can be allured to update or buy new tech products, whether it is an app update or an upgrade.
For tech enterprises, digital communication is a simple enough task that facilities the purchasing factor. All these giants have regular Webinars on various aspects of the product. These detailed online talk sessions hosted by analytic and tech experts of the company lead the discussions pivot for understanding the working of the product.
Email automation is also a good way of marketing products. It keeps the onboard customers in the loop with all the application upgrades. In a way, this remarketing tactic is producing revenue and loyal advocates and referrals for the company.
Conclusion:
Digital marketing causes an upsurge in any products’ success as it has the most selling potency in the modern world. Tech giants know that people stay connected to digital forums in one way or another. They, therefore, have accumulated all these strategies mentioned above to market their tech product and application successfully.
[Images – Main Image by Brigitte makes custom works from your photos, thanks a lot from Pixabay; YouTuber: Marques Brownlee; Storytelling: Photo by Product School on Unsplash; Street Signs: Alamy/Kris Olin; other images from their respective websites and/or social platforms]
Barney Whistance is an enthusiastic Technology, Finance, and Marketing blogger who is most interested in ongoing trends. Apart from doing majors in Finance, he is also a Student and planning to complete his major in Marketing.