The use of the Internet has increased dramatically in recent years, and it’s not out of the norm that businesses and brands can easily connect with its audience through social media platforms, gaining a new level of exposure. Even top international brands are using social media to its fullest.
While there are many social media platforms used today such as Facebook, Twitter, Pinterest and Instagram; Instagram is the latest platform that has become the most beneficial out of them all.
Instagram is a powerful tool to use in our generation today. It’s a tool where you can easily communicate with consumers and promote your business in seconds. With over 600 million monthly active users today, it’s a definite must-need platform in order to grow and become successful with your business.
If you’re not convinced yet, here are the top main reasons why your brand should be on Instagram:
1. Pictures Tell a Story
Instagram is a photo-sharing application that allows users to share pictures and videos instantly. As a brand, visual content enables you to be creative and decide how you want to showcase your brand. Share your products and services in photos and videos to highlight their benefits. With various filters to choose from, you can give a different look or feel to your images however way you want, using them to convey your desired mood or message.
2. Turn Followers To Potential Clients
Like all other social media platforms, Instagram is based on its followers. The more followers you have, the better chance you are of turning them into clients/customers. When you post new content on your page, remember to add hashtags, this technique will allow new users to easily find you. The hashtags you use should be relevant to your business and the current content you just posted.
Location-based hashtags receive even more engagement, and are a great way to find clients locally. You can add as many as 30 hashtags per post. In addition, make sure you add a call-to-action like your website link in your bio and picture captions, which creates more traffic to your website and possibly more sales.
3. Communicate And Connect Globally
With over 400 million active users monthly, you can easily communicate with those locally and globally. This incredible platform provides a rare opportunity to see what is happening around the world at any given moment. With simple images, you can instantly connect with like-minded people from all over the world. Again the hashtag technique is a great way to communicate and connect with others globally.
For instance, if you’re posting about your latest online shoe sale, using a picture of a shoe, search and use popular hashtags that can be used to reach the right audience. Some trending hashtags are #shoesale, #shoes, #shoecollection, and #shoegame. For more hashtag ideas, you could search on Instagram under “tags” and once you start typing something, it will give you a list of suggestions of auto-populated tags. And if you’re still stuck, another great way to find the right hashtags is to research your competitors and see what hashtags they are currently using.
4. Instagram Is Not Yet Saturated
It’s totally possible to establish a successful online presence nowadays! Unlike other social media platforms like Facebook, Instagram allows brands to develop and build their own niche.
5. Become “Insta-Famous”
Yup, that’s such a thing. This happens when you have gained a substantial amount of followers and developed a fanbase. Instagram is not only a social platform to connect with users but it’s a platform for launching careers of many brands and public figures.
Sounds awesome, right? Maximize your Instagram experience and you will be on your way to becoming an Insta superstar!
6. Easily Promote Your Events
There are various ways you can promote you event, and Instagram is one of them. Like mentioned, Instagram is a powerful tool where you can easily gain exposure locally and globally. Be creative and post content on your page that will captivate users, while encouraging them to participate and join you at your event. Hashtags are recommended when posting event-related content. You can also add a location to your photo when posting. Users who have also tagged that location, can click on it and discover your photo within the tag. So for example, if your event is taking place at a venue or restaurant, it’d be a great idea to add that location because who knows you could bring in like-minded customers.
7. Instagram Is Very Mobile-Friendly
If you’ve ever tried to access Instagram from a desktop platform, you know the experience is awkward at best. Most of us are on our phones versus our computers on the daily, and because Instagram is designed and intended to be used on mobile devices, it’s the perfect on-the-go platform. It’s a quick, easy-sharing platform regardless of when and where you are posting from. In result, will drive more engagement, possibly sales to your brand.
Charles Crawford is a high-level entrepreneur and co-founder of Crawford and O’Brien.
Charles has been studying internet marketing, web design, and tech start-ups for years, and he has been successful with multiple business ventures such as affiliate marketing (where 98%+ of people never make money).
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