A recent survey shows that around two-thirds of customers are ready to support/boycott a company thanks to social/political reasons. Moreover, some 77% of consumers prefer buying from brands that share the same values as they do! You can now understand how boosting brand awareness has become crucial for your organization’s survival.
So, how do you make your brand stand out from the crowd?
Marketers are leveraging search engine optimization (SEO) tactics to enhance the reputation of their brands. Statistics show that 70% of marketers consider SEO efforts more effective than PPC campaigns. It can generate organic traffic to your website, thereby bolstering its perception in the digital world. And here’s how it happens!
Improving Your Brand Image With SEO
How long does it take for a visitor to form an opinion about your website?
It’s estimated that your brand impresses people in merely 1/10th of a second! When your website appears among top-ranking results, it automatically makes your brand seem authentic and trustworthy. That’s why more companies started investing in SEO during the pandemic. So, it would help if you didn’t neglect to incorporate SEO in your brand-building endeavors.
It makes your website more visible, thereby boosting your online presence. If your website’s easier to access digitally, you can draw targeted audiences to your brand effortlessly.
Here, we’ll explain some well-used SEO strategies to improve your brand image and make your website known to people:
1. Build Links Properly
This strategy seems obvious enough! When websites insert backlinks to your site, they effectively recognize the authority of your brand. In other words, they’ve acknowledged that your brand contains reliable information. So, building links can help marketers boost their brand image. We recommend contacting SEO Link Building Services for agencies to make your brand awareness go through the roof! It provides services to several agencies that are struggling to earn a name.
After all, more backlinks translate to more organic traffic to your website. This organic traffic contributes to your enlarged reputation. Following this principle helps you build a bigger audience and improves your brand image successfully. So, focus on getting fine hyperlinks!
2. Produce Optimized Content
Bill Gates christened “content” as the digital marketing emperor in 1996, and marketers are creating top-of-the-funnel branded/optimized content still for a better brand image. It receives more traffic and acquires more leads for business owners. So, creating fresh, engaging, and high-quality content will help you improve brand awareness. We’ve used the term “top-of-the-funnel” to indicate how this content must help people at the early stages of their customer journey.
3. Target Niche Audience
Modern-day organizations rely on their faithful followers to contribute to building their brand image as well. That’s why we suggest targeting particular audiences, especially small-sized businesses. It can help companies gain a competitive advantage in the industry, thereby boosting the reputation of their brands. This strategy captures the individuals most likely to become your customers in the future. It involves narrowing keywords down to your niche for focusing on branding.
Don’t forget this simple mantra that a focused brand remains popular in the marketplace. So, how can you now dominate your niche? The answer involves leveraging keyword research conducted by an expert.
4. Use Optimized Keywords
You can enable audiences to reach your message by leveraging optimized keywords. So, this scheme will connect relevant customers with your website. How do you find these keywords? Well, assessing your industry and evaluating your competitors can help brands discover relevant keywords for their content. Consider these words/phrases as windows that give you accurate insights into the mindsets of your targeted audience. These brands allow potential consumers to find your brand effectively.
5. Use Long-Tail Keywords
However, numerous businesses do not distinguish between terms depending on their length! We have short-tail and long-tail keywords, each with its own set of characteristics. Short-tail keywords have more competition and lower conversion rates than long-tail keywords. That’s why we prefer leveraging long-tail keywords for branding successfully.
These keywords are more specific, and their thinner search volumes allow you to reach a motivated audience easily. This cost-effective strategy helps you stand apart from business rivals.
[See related post: How Long-Tail Keywords Could Be The Key To Your Ranking Success]
6. Leverage Local SEO
Business owners often neglect native search engine optimization to favor the “bigger picture” when you can’t improve the brand image without honing your regional presence. Statistics show 46% of search queries on Google have a native intent.
What does it tell us? It means that almost half of the people online want brands that can fulfill their demands regionally. They’re more interested in finding their local firms than multinational corporations. We deal with geo-targeting that involves producing/delivering different content to customers based on their location. It means making your website appear distinct to different customers. That’s how you create a stunning brand reputation!
7. Integrate Other Channels
Your social media presence contributes significantly to building your brand image. Experts consider SEO and social media as “a match made in heaven” because these two strategies will collaborate to improve your company’s reputation. So, we suggest companies invest in omnichannel marketing. It means that customers should find your content omnipresent!
Post your content on all major social media websites. However, this method requires investing in paid media campaigns as well. But the ensuing benefits are worth your investment. Make sure that you’re uploading evergreen content on social media that can get reused later. So, use social media to proselytize customers on your behalf.
Conclusion
It is no longer wishful thinking to remain successful in your branding endeavors! Statistics today show that customers conduct business with companies that have a powerful reputation. For instance, Oberlo indicates that over 80% of consumers buy from brands they trust!
So, how do you make folks have some faith in your branding?
Marketers apply some SEO-enthused strategies to spread awareness about their brands. So, they leverage content marketing and link-building efforts for a better brand image. We also suggest identifying relevant keywords and targeting a receptive audience to make your brand well-liked publicly. These tactics enable brands to improve their reputation, thereby increasing their profitability.
[Recommended reading: How To Build Your Brand On Social Media]
[Images – Main Image by 99mimimi from Pixabay; other images, videos or graphics from their respective websites and/or social platforms]
Carla Adams is an enthusiastic dreamer and a workaholic to achieve that. She is a passionate writer, basketball player, researcher and Team Leader. She has contributed to many reputed blogs and is constantly on the lookout to reach authoritative blogs around. For all the updates follow her on Twitter.