TikTok is one of the most popular social media apps in the world with well over 40 million daily users. It’s not just an app for kids anymore and is an app that can help your business grow, whatever industry it is in.
Businesses all over the world have started utilizing TikTok and producing content for it. The best content for TikTok is short form content and gets straight to the point.
But how can you use the power of TikTok and drive traffic to your website?
1. Use Hashtags
Hashtags are a good way to extend the reach of your posts. Using the right hashtags can help you reach way more people that you otherwise would have without using them. For example, say you have football videos about Cristiano Ronaldo, using related hashtags to him such as #football, #ronaldo or #manchesterunited could help extend the reach of your post and the post could be shown to more people.
Once you have more reach on your posts, you can then drive them to your website.
2. Use Trending Sounds & Audio To Your Advantage
Trending Sounds and Audios are sounds that are popular on TikTok. These are sounds that people use for their videos that are trending on TikTok. If you use these sounds and audios your videos could have much more reach and have the potential to go viral.
A good way to do it is if the audio, music or sound matches well with your video. By using trending audio your video has a chance of going to the FYP page of TikTok. The TikTok algorithm actually prefers and recommends videos that use trending sounds.
Many people who have a couple of hundred followers or even less have ended up blowing up and going viral by using the right trending sound in their videos.
3. Optimize Your Profile And Bio
To get more followers you need to make sure you optimize your profile. If you want more people going to your blog or website you need to optimize your profile.
Optimizing your profile means adding keywords to your profile and explaining to someone new to your page what exactly you do. For example, if your business is a skincare brand. You could have:
“Clear your skin in 2 weeks. Available at Walmart & Target, Use code TIKTOK to get 20% off. Shop now.”
You could then include your website underneath the bio so your followers would be inclined to go on it.
4. Use Both Organic And Paid Strategies To Get New Followers
Organically promoting your website on TikTok is good but using Paid Ads on TikTok is like adding a boost. Using TikTok Ads enables you to get your video out to more people and more targeted people. The best part of it all is you can test it out all for under $50.
You don’t even have to spend thousands of dollars. Once you target the right people and target the right interests you’ll have a good amount of people going to your website when your ads start running.
You are definitely not required to run ads and only run ads if your budget allows you to.
5. Use CTA In Your Captions
Using a CTA or Call to Action in your captions is one of the best ways to drive your followers to your website. When you post a video on TikTok you can just add something like ‘Go to link in bio for more information’.
This convinces your followers to click through to your website to actually get more information.You can then have a landing page in your bio to collect your followers email addresses and keep in touch and promote to them in future.
Pro tip: Put a lead magnet in your bio. A lead magnet is a free product/service you give to your followers in exchange for their email. This could be an ebook, report, audio file, video, coaching call, etc.
Your followers will be more inclined to give their email as you are providing them with value.
6. Keep Your TikTok Videos Short
Short videos are the best on TikTok. TikTok is a platform where short form content does the best and generally speaking the audience on TikTok has a shorter attention span.
Just like how you include a CTA in your captions, you can add a text overlay on your videos to direct your followers to visit your blog or website.
Or even add part of a video and then cut it short and add ‘watch the rest on our website. Link in bio’ to the caption or as a text overlay on the video. For those of your followers interested they will be more enticed to go to your website and watch the rest there.
Cooking videos do this well by adding ‘check out the full recipe on our website’.
7. Collaborate With Influencers
Partnering up with other influencers or bigger pages is a great way to drive traffic from TikTok to your website.
An easy way to find influencers or pages within your niche is to just do a simple hashtag search for accounts. For example, if your website is in the basketball niche, you’ll want to search for #basketball. Then you can click on the accounts that appear in the search and send them a DM or email and ask them how much they would promote your website for.
This is a good way to utilise other pages’ followers and get traffic going to your website.
Conclusion
While TikTok is one of the newer social media apps out, it no longer is the new kid on the block and has the potential to help drive tons of traffic to your website and you can make money from it.
Make sure you follow the tips in this article to ensure your website has the best. Remember one of the best things to do for people to leave the app and go to your website is offer them value.
This can be something free or even more information that you can offer them on your website or maybe even a discount. You can get creative.
TikTok is an ever growing social media app and has no signs of slowing down. Use the tips in this article to take advantage of the traffic it offers!
[Recommended reading: 8 Must Use TikTok Marketing Tips For Your Business]
[Image attribution – Main Photo by Jill Wellington; other images or screen prints are from their respective social platforms or articles]
This excellent article was written by Bilquis Ramzan, I am just the humble publisher.
Kris Olin, MSc (Econ.) * Editor in Chief at Social Media Revolver * Web Designer * SEO Specialist * Author of the Facebook Advertising Guide. Follow Kris on Twitter and LinkedIn. See his photos at Flickr.