With over 1 billion active monthly users, it’s safe to say that the TikTok takeover is in full swing. Considering that companies can gain many customers through effective TikTok marketing. But how do you get started?
You don’t have to take any wild guesses when it comes to marketing your business on TikTok. Instead, use these
Eight TikTok Marketing Tips Your Business Can Start Using Today
1. Use TikTok’s Many Video Tools
For a successful TikTok marketing strategy, check out this platform’s tools. And there are a lot of tools you can use to make your TikTok video or picture stand out from the crowd. Here’s a quick rundown of the tools you can use to create viral content like the pros.
Effects
If you want to become a major TikTok presence, you’ll want to use this platform’s many video effects. TikTok lets you preview effects either before or after recording your videos. There are tens of thousands of effects to use, have fun with it!
How to find effects:
- Tap the plus sign on the bottom-middle of your home screen.
- On the lower-left side of your screen, tap the Effects button.
- Select an effect to preview what it will look like in your video.
Filters
For even more ways to customize a TikTok video, check out this app’s many filters. You’ll find these filters on the right side of the record screen with several other options. With a little time, you could find a few TikTok filters that give your content strategy a little extra spice.
How to find filters:
- Tap the plus sign on the bottom-middle of your home screen.
- On the right side of your screen, tap the Filters option.
- Select a filter to preview its appearance in your video.
Templates
Are you feeling a little overwhelmed by all the tools in TikTok’s create space? That’s okay! Make things easier on yourself by checking out TikTok’s wide range of video templates. These templates combine effects, filters, and more to help you create an amazing TikTok video.
How to find templates:
- Tap the plus sign on the bottom-middle of your home screen.
- Select the Templates option on the bottom-right side of your screen.
- Choose a template to preview its appearance in your video.
Sounds and songs
No TikTok video is complete without a soundtrack. You can find tons of songs in TikTok’s library to make your social media content stand out.
How to add audio to your videos:
- Tap the plus sign on the bottom-middle of your home screen.
- At the top of your screen, select the “Add sound” option.
- Choose the sound you want to add to your video.
Stickers and emojis
Want to make your TikTok ads and videos stand out even more? Then, add some stickers and emojis to your videos before posting them to your TikTok account. As is the case with filters and effects, there are a ton of stickers and emojis on this social media platform.
Before you start plastering your videos with emojis and stickers, make sure they fit the vibe of your original content.
How to find stickers and emojis:
- Tap the plus sign in the bottom-middle of your home screen.
- Record a video or take a picture.
- When you’re done, select the Stickers option on the right side of your screen.
- Preview and add any stickers or emojis you’d like in your content.
2. Create Content Around TikTok Trends
Chances are, you’ve seen TikTok videos while you check out the latest trends online. But who says that your business has to miss out on all of the fun? You don’t have to look far to see many brands creating TikTok content around all sorts of popular online trends.
So, what separates some branded content from doing well with trends while other posts perform terribly? The key is not making sales pitches to your viewers in every video. People are looking at trending sounds and videos for entertainment. To put it another way: Most people viewing trending content want dance challenges and other entertaining content, not a sales pitch!
Provide enough entertainment, and your company’s TikTok account could become massively popular.
3. Check Out Tiktok’s Attribution Manager
So far, you’ve learned a lot about creating content on TikTok. But how do you know how well your TikTok marketing strategy is going? One way to get the help you need is by checking out TikTok’s Attribution Manager. I admit, it sounds a little boring. But this part of TikTok has some pretty cool features.
Chances are, you want to keep an eye on how well your marketing campaign is going. With TikTok’s Attribution Manager, you can look at click-through and view-through information for all your TikTok content.
Having this information is great for learning if your viewers are taking action after seeing your content and how long they wait to do it.
4. Hashtags Are Your Best Friends
Whether it’s on TikTok or other social media platforms, these websites and apps use a lot of hashtags. You probably know the hashtag better as the # symbol. For example, a post about dogs would do well with the #dogsoftiktok hashtag.
If you want to crush it on TikTok, stay away from generic hashtags. Instead, make sure you’re using ones that closely fit your post. After all, you wouldn’t want to search for marketing tips on TikTok and get videos of eating challenges.
Using relevant hashtags makes sure that your TikTok content gets in front of the right target audiences. Bonus points if you can squeeze a few trending hashtags that are also relevant into your posts.
[See related reading: How To Choose The Right TikTok Hashtags To Go Viral]
5. Partner Up With A Few Influencers
If your company’s marketing strategy needs a little extra power, it’s time to learn about TikTok influencer marketing. Influencer marketing involves a brand partnering with a popular internet personality.
For example, you own a guitar company that wants more customers. You could look for popular TikTok users who play guitar and reach out to them. After sending one of your guitars to an influencer, they create TikTok videos about it.
If done well, TikTok influencer marketing can be a great way to get more people talking about your brand.
6. Always Caption Your Content
It would be great to think that everyone who sees your brand’s content gives it their full attention. But that’s not always the case. Not everyone will have their phone speakers turned up. Other people might find themselves in loud, distracting environments. It’s also important to think about hearing-impaired viewers.
Fortunately, you can make sure everyone gets the message of your TikTok videos by captioning them. All TikTok users can easily add captions to their videos. Plus, TikTok’s text editor makes it easy to include a CTA (Call To Action) right into your content.
7. Check Out TikTok Ads
Sometimes, it pays to play. If your company’s budget allows for it, you can always create a few TikTok ads. Before you create your first ad, it’s helpful to learn about your options on this online marketing platform. Here are the three main types of ads you can create on TikTok.
In-feed advertisements
When most people use TikTok, they spend a lot of time on the “For You” page. This page provides a TikTok user with a stream of short video-based content. If you’re paying for in-feed ads, this is also where users will see your company’s advertisements.
Since TikTok allows these types of ads to be up to a minute long, you have a decent amount of time to share your company’s TikTok content.
TopView ads
Do you remember using TikTok and seeing an ad right when you open this app? That’s because you just saw a TopView ad. As you might imagine from the name of this ad, it’s one that displays when someone opens the TikTok app.
Spark ads
Have you already created amazing TikTok videos that your company’s target audience needs to see? If so, save time coming up with content ideas and use TikTok’s Spark ads.
Instead of sending a TikTok user to your company’s website or a similar destination, Spark ads go to a TikTok you’ve already made.
8. Stick With It
One of the best ways to gain momentum on TikTok is by consistently posting content. There are a few reasons why this strategy is so important. Posting regularly on TikTok gives your account’s followers a reason to keep coming back. Plus, uploading lots of content gives you a clear picture of what your target audience likes and doesn’t like.
To wrap things up, having the right TikTok marketing strategy can get everyone talking about you or your business. Since this social network shows no signs of slowing down, growing your TikTok presence can pay off in many ways.
[Recommended reading: How To Promote Music On TikTok]
[Image credits – Main Bild von Tanya Patxot auf Pixabay; video by Social Media Strategies for Business; other images are from their respective websites and/or social platforms]
As a copywriter and SEO enthusiast, Alex Eagleton spends his days helping companies of all sizes create content and marketing experiences that appeal to real people. You can find out what he’s up to by visiting Content Marketing Life.