Social Media has been widely used for running several awareness campaigns for public services and political gains due to its massive user-ship. What once was known as a platform for building global connections has now transformed into an active marketing platform with AI-enabled tech solutions. Thus, social media has become an integral component to adapt for growth. This ever-growing digital business industry requires a solid social media presence for building a corporate online image.
Social media has become more competitive and complex than ever. But, having witnessed the massive number of 2.95 billion active users and advanced AI for data retention, it tends to be a succinct strategy for marketing. This is because social media marketing allows businesses to operate efficiently and cost-effectively and provides numerous benefits, which are not limited to but include:
Benefits Of Social Media Presence For Organizations
- Improved revenue and sales
- Increased customer engagement
- Increased visibility
- Increased attention for business
- Strong brand personality and authenticity
- Better communication
- Instant feedback
- Better market research
- Better marketing, promotions, advertisement
- Business development
- Reduced cost of campaigns
- Increased customer loyalty
- Increased web traffic
These are just a few benefits that organizations can reap once building their social media platforms. However, when using social media platforms for marketing, the benefits are manifold.
Why Use Social Media Marketing For Business Growth?
When it comes to business growth, various factors foster it, but two things go hand in hand in the modern era – social media and marketing. Both approaches are essential for product discovery, research, and assisting the clientele in making their buying decisions. So rather than viewing these two as either-or options, the best thing is to combine both for immaculate digital business growth.
The growth and development of social media have assured the success of a myriad of giant corporations making their marketing practices more convenient and practical. Additionally, social media platforms have become mainstream media and a modern marketing avenue due to the massive presence and user-ship of the younger generation.
The modern generation is more advanced than ever. They value convenience, tech-enabled gadgets, digital solutions, quality, and efficiency, above all else. And, since social media perfectly satisfies all these needs of modern consumers, it has automatically attracted businesses to benefit from this opportunity. Organizations that haven’t yet taken note of this are planning to do so. Furthermore, social media has helped the economy and small businesses, unlike any other traditional marketing strategy.
Having witnessed the power of social media, it is adamant that it forges a global platform for the customers and businesses to connect for mutual gains. Simply put, social media provides ultimate power and strength to businesses by giving them a much broader global approach and incomparable AI to gather leads and influence the audience. To emphasize the need for social media as a modern marketing tool, here are some impeccable benefits any big or small business can take advantage of.
Benefits Of Using Social Media As A Modern Marketing Tool
Suppose you’re not taking advantage of social media Ai-enabled technology within your digital marketing strategy. In that case, you are missing the opportunity to reach more than half of the global population robustly. However, these benefits might change your perspective; read through to find out.
The ever-growing benefits are not limited to but include:
- Increased brand exposure and awareness
- Increased brand value globally
- Most targeted outreach and marketing
- Increased inbound traffic
- Reduced marketing efforts
- Automated marketing with instant results
- AI-enabled marketing and promotions for maximum results
- Higher SERP rankings through
- Improved SEO performance
- Higher conversion rates
- Higher return on investments
- Increased customer satisfaction
- Strong brand loyalty
- Lower marketing cost
- Insights on about industry and market
- Insights on trends
- Better competitor research with active insights
- Scalable content engagement metrics
- Scalable progress in no time
As discussed above, social media benefits businesses by a simple presence on the platforms, but once you include social media in your digital marketing strategy, the benefits are uncountable. Additionally, as social media AI advances, the benefits will also multiply by manifolds.
Use Social Media As A Modern Marketing Tool
Now that you know all the benefits you can reap from social media marketing, here is how to get started on social media as your modern marketing tool.
Create Profiles On Relevant Channels
Social media today consists of various channels, but not all channels are helpful for businesses. Therefore, you must research your audience, create a buyer persona, and understand where most of your audience is.
For reference, 50 million businesses have registered accounts over Facebook, yet over 88% of companies perform their marketing over Twitter; Regardless of their prominent presence on Facebook. This is because they find their potential customers and quality leads on Twitter.
However, Facebook and Instagram tend to be the hub of AI-enabled digital marketing practices, while LinkedIn ranks third on the list. Identify your audience, where it exists, and then choose your channel for marketing.
Build a Community That Focuses On Your Brand
Even though followers are an essential factor in considering a brand’s popularity, not all followers are your customers. Hence, the number of social media followers doesn’t determine the success of your social media marketing.
To build a community of your own, you to engage with your clients, show them emotions, empathy, and a problem-solving attitude. This will enable you to connect with your audience, know their opinions, and understand their POV. By knowing this all, you can work for the improvement of your product or service.
- Conduct interactive live sessions for communicating with the audience
- Gather feedback and suggestions from your followers
- Focus on solving consumer problems rather than promoting your products to sell better
- Like comments, share valued feedback from your clients, and respond to their queries
- Ask your audience to like and share your content
- Go live, include experts in your live sessions, include loyal customers to share stories
[See related post: 7 SEO Strategies To Boost Brand Awareness]
Create Your Content Marketing Strategy For Social Media
Modern customers are astute, which means sales content doesn’t work anymore. Besides, people look up to these social media platforms to enjoy their ample time. Thus, people need things that are beyond marketing and promotions. But, they also want brands to prove their worth.
This is why you need to create content that entertains, engages, and emphasizes the need for your product in the most naturalistic way and without any promotions.
Don’t Rely On A Single Social Media Channel
The multi-channel approach is as essential as focusing on the most used channels for marketing. For example, when formulating your social media marketing strategy, you must focus on one or two platforms but also share repurposed content on other social media channels to keep the remaining minority engaged on different channels.
Suppose you work with Facebook and ignore the rest, and someone tries to check your Instagram account. What goes wrong here is an empty feed. This clearly means you only focus on Facebook users leaving the rest behind. An Instagram user who might have been interested in buying you would be lost as there would be nothing on your Instagram feed.
Therefore, when formulating a social media strategy, you must keep a multi-channel approach while focusing on some channels but updating all channels throughout your journey.
You must know that all brands, businesses, and organizations work with this strategy because of customers’ needs. Therefore, not optimizing your channels is like missing some of the best opportunities.
Therefore, you need to produce more content that supports your product, engages your customers, and helps them connect with your brand. Give your customers a bit extra, with a story on your brand idea, your story, and the people involved to let your customers understand how you struggle to deliver nothing but the best!
Use Professional Tools To Advocate Your Brand
Did you know, more than 40% of people look up on social media to know honest reviews and feedback before making any purchase? And, more than 92% use customer reviews to make decisions about purchasing from a brand. Thus, when you want to offer something concrete, your brand’s reviews and feedback from consumers, along with customer feedback tools, are the best things to leverage.
Therefore, you must allow your loyal customers to share their feedback by expressing their experience with your brand. Just as word of mouth creates awareness and builds your brand’s identity, reviews ensure people trust your brand. Are you wondering how it is going to help you?
Well, when your leads will look up on social media for product reviews, they will prefer you only if your thoughts work in your favor. More reviews would mean more people have bought from you and that you have an authentic identity. Once they realize your credibility and authenticity from the reviews, they will definitely consider purchasing from you.
Wrapping Up
Being a marketer, you must already be familiar with other marketing strategies, but social media marketing sets the bar high for the competitors by offering more value to the customers. Thus, it is high time to include and leverage social media in your marketing strategy to maximize the results. However, brands that don’t have a social media presence often struggle to maintain their sales in the modern era. To avoid this scenario, you must follow the given advice to achieve maximum results.
[Images – Main Photo by Karolina Grabowska from Pexels; other images, videos or graphics from their respective websites and/or social platforms]
Aimen Kahn is a skilled writer with a vast experience in providing article writing services at Pro Content Club. Having served several different industries she’s now exploring the digital marketing side and helping businesses, startups, and entrepreneurs establish their online presence with compelling content. Having worked with numerous big names, she aims to help the struggling ones on priority for a change.