Simon Choi

Simon Choi is a small business owner from Melbourne, Australia who founded specialist niche photography business Refractique. He has previously worked in consultancy firms and Financial Services in marketing and change management. Simon writes in business and psychology.
Reliable Social Media Metrics For Business

Reliable Social Media Metrics For Business

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Social Media Metrics measure the effectiveness of different social media tools that are used to create brand awareness or for other marketing goals aligned to company objectives. In this article you will learn about some key social media metrics pivotal to small business. These cover areas such as engagement, awareness, share of voice and conversions. >>Read more.