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Social Media Metrics measure the effectiveness of different social media tools that are used to create brand awareness or for other marketing goals aligned to company objectives. In this article you will learn about some key social media metrics pivotal to small business. These cover areas such as engagement, awareness, share of voice and conversions. >>Read more.
Dedicated landing pages with a visual appeal help curate optimized reader journeys to increase conversions and ROI. They serve a variety of outreach purposes and provide extensive data for visit analytics to gauge your efforts. Here are some tips for mastering the visual game of your landing pages. >>Read more.
There is no doubt: SEO is one of the crucial parts of every online marketing strategy. If you’re a business owner, you’ve probably been told that you should be using SEO. This article will show you why SEO is important, about the role it plays in marketing, and top benefits that are helpful for any marketing team. >>Read more.
In this article, we’re going to look a bit more closely at how to build a stunning backlinking strategy for your online venture. While good SEO agencies can do a great job, you can get great backlinks and boost your site’s ranking for free; here are eight ways to do so. >>Read more.
Every business needs to adapt to changes in the world if it expects to survive. For the past 2 years, TikTok has been taking over the social media space by storm and become one of the most widely downloaded apps. Here are 3 good reasons what you should start a TikTok channel for your business. >>Read more.