All important and interesting Social Media and Social Media Marketing topics covered here.
There’s no denying the power of social media in today’s business world. The use of social media platforms like Facebook and Twitter has helped businesses gain customers, connect with their customers, and receive helpful feedback. Today’s consumers are looking for instantaneous communication, easily accessible information, … >> Read more.
Online brands are always looking for the next big step in advancing their marketing. If you’re looking to drive online sales, it’s time to consider a form of content that has the potential to boost your ecommerce marketing – Quizzes. >>Read more.
Some of the largest barriers to Social Media are the Return on Investment (ROI) questions that go along with it. One of the biggest misconceptions that I see as a digital marketer, primarily in Social Media and Social Media Advertising is that people still believe that Social Media doesn’t produce a good enough Return on Investment.
What are the ROI questions exactly? How do we generate leads using Social Media? How do we translate fans or followers into paying customers? Social Media Management and Social Advertising Specialist Dan Hackney answers these questions in this blog post. >>Read more.
Social media also has its pros and cons. With one single mistake, you can taint your online reputation forever. To help you plan your social media strategy, here are the greatest lessons you can take away from 2015’s epic social media campaign fails. >>Read more.
The Nielsen ratings have long been a flawed and divisive system for looking at TV viewership. They place emphasis on data that only try to look at overall viewership of a specific program, broken up into very wide demographics.. See how Social Media Is Changing How You Watch TV. >>Read more.