Social Media

All important and interesting Social Media and Social Media Marketing topics covered here.

How To Get Started in Social Media?

by

Social media is booming! In the words of Wedbush Securities analyst Lou Kerner, In less than two years, Facebook has become the dominant source of online user data and is rapidly becoming one of the Web’s premiere advertising destinations. Facebook has more than 600 million … >> Read more.

Top 20 Twitter Celebrity Follows

by

Who has more than 10 million Twitter followers? Who is the most followed actor or actress on Twitter? Who is the most popular politician on Twitter? These top 20 global celebrities have more than 110 million combined Twitter followers. That’s almost twice the population of the … >> Read more.

Paul Dunay Interview – Social Media for Business

by

Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is Global Managing Director of Services and Social Marketing for Avaya, a global … >> Read more.

Ciarán Norris

Ciarán Norris Interview – Social Media for Business

by
Ciarán Norris
Ciarán Norris

Ciarán Norris is a digital marketer specialising in SEO, social media marketing & online PR. Ciarán is based in London where he works as the Head of Social Media at MindShare. Mindshare is a media communications agency employing 6,000 people in 67 countries delivering integrated media solutions across all channels and platforms.

Q1. What are the most important social media platforms at the moment?

It’s a bit of a cop-out, but the most important ones are those your customers are using. Obviously Facebook is the giant of the channel, whilst Twitter gets all the hype, but if you’re in Asia, neither of those are available in China, whilst Orkut is still strong (for now) in Brazil & India. In the Philipines Friendster is still massive (no, really): just because you read about a site in the papers all the time, doesn’t mean it’s where your customers are.

Q2. How do you see Social Media has changed the advertising communication?

There have been huge claims made for how social has destroyed the old advertising model, but I don’t think that’s quite true. What it’s done is enabled advertising, or marketing, to be created in such a way that consumers can truly get involved.

>> Read more.