The 3 Laws of Facebook Advertising

The 3 Laws of Facebook Advertising

There are three basic laws that you need to know if you want to make an impact with your advertising on Facebook. Understanding how these three formulas work will save you many headaches. They can quickly shine a light into the black box of Facebook advertising and help transform your ad budget from a cost center to a competitive advantage. >>Read more.

Reliable Social Media Metrics For Business

Reliable Social Media Metrics For Business

Social Media Metrics measure the effectiveness of different social media tools that are used to create brand awareness or for other marketing goals aligned to company objectives. In this article you will learn about some key social media metrics pivotal to small business. These cover areas such as engagement, awareness, share of voice and conversions. >>Read more.