Reviews on Google will boost the reputation of a business without costing a single penny. Local Google SEO rankings, levelling the field of competition, improving your online popularity, and supporting mom and pop resources are the many benefits of having Google feedback.
What are Google Reviews then?
Google reviews make it easy for any decent organization to develop itself in front of prospective clients. Without downloading the app, people will go online and share their thoughts about the business.
Why Google reviews support SEO?
We know that for local consumers’ five star Google reviews are perfect for your own promotion. Why does Google care about all these? Essentially, there are 3 factors. Those and other important factors are what we are going to discuss here.
Local client feedback creates trust
We’ve already gone into trust and authority quite a bit, so it’s worth repeating. In a way, Google has far more faith in what other people think about you than in what you say about yourself. Yeah, as much as you want, you can add “Best Pizza Joint in Philly” on your webpage – but when consumers openly share the same view, it matters much more in the eyes of Google.
More traffic drives strong consumer reviews
For many individuals who look online, Google reviews of an organization mean anything. 57% of clients can only use a brand if it has 4 stars or higher, according to BrightLocal. If your company has a high star rating and lots of informative feedback, searchers are more likely to trust your website and click on it. This additional traffic gives Google a warning that your website is authoritative, and is thus deserving of a high search rating.
Reviews give identity about your website
Getting rich, comprehensive explanations on all of your sites is important for proper SEO when you are creating a website. These complete explanations make it easy for Google to find your website and crawl it; this, in turn, increases the chance that Google can deliver your website to online searchers.
The web feedback left by your clients does the very same thing. Your Google feedback can only let the robots know what your website is all about, but your users can also fill in holes that might have overlooked the content on your website.
Perhaps the webpage of your pizzeria neglects to note that, on request, you offer vegan choices. If so, you will be able to save all of your vegan Google reviewers who enjoyed the versatility!
Do Google Reviews help eCommerce businesses?
If your company deals solely with e-commerce or has no specific physical location, the value of Google feedback for SEO is still backed by studies. The effect of applying consumer feedback to a sample of digital companies’ websites was analyzed by Yotpo, a comment management tool. Monthly organic page views rose about 45% over the nine-month study.
How to get better Google reviews?
To get more 5-star stars, there is no silver bullet. There are things that you can do to motivate clients to leave favourable feedback, though. Don’t be afraid to reach out and get imaginative – often firms leave out posters or placards seeking feedback, give on their website “Review Us” solutions, or even specifically ask their most happy consumers about them.
If Google has cause to suspect that fake reviews have been invented by you or your team, your website might end up with a rigid penalty that will tank your rankings.
Are you sure you want to get more Google reviews? If that’s the case, you’ll probably want to get started as early as possible. You can also be persuaded to buy reviews online for immediate profit. But before you go into business, remember that the best companies have genuine opinions that they honestly and objectively deserve.
Customers can often place fake testimonials or enticing testimonials like search engines a mile away. Follow proven methods like soliciting customer feedback on your business, sending emails, and advertising your testimonials page on Google to customers. You will be glad you finally chose a more ethical path.
Collect more reviews online
While Google Reviews are a major hurdle when it comes to online reviews, there are other platforms that businesses can focus on to see the benefits of online reviews. Yelp is a site where businesses can send customers to leave reviews, whether they own a restaurant, dental office, dry cleaning, or any other service. Yelp is locally based and introduces its audience to the best businesses in the city. Facebook is another great site for getting comments because its powerful social media makes it easy for friends to share their reviews on the platform.
Any eCommerce business should definitely try to get lots of positive reviews on Amazon. Many customers trust Amazon reviews when making a purchasing decision, even if they purchase the product elsewhere.
What to do about negative Google Reviews?
Using that as a way to make amends and win back the customer if you get a bad customer rating. Sadly, many company owners respond with furious, not-so-professional replies to negative feedback. Don’t be that guy! Alternatively, reach back by personally posting on the review, and go the extra mile to apologize for their negative experience of stellar customer service.
Conclusion
Google Business Reviews can affect three main areas of your business: brand credibility, local SEO, and reviews. If you’re not currently using Google Reviews, you might not be missing out on the benefits your competitor can enjoy.
Does Google Reviews respond support my SEO efforts? You should always respond to any comment, whether your online critics sing your praises or complain about a poor experience. Not only does it go a long way for less-than-satisfied clients, but showing that you care, helps create trust among both your past and future clients.
In comparison, reacting to feedback does more than build trust with your audience; with Google, it too creates trust. That’s why we can say Google five-star reviews do help your SEO.
[Images – Main Photo by Andrea Piacquadio from Pexels; other images from their respective Google Reviews]
With his passion for making internet browsing easy, safe, and secure, he has been sharing useful tips and tricks to help users have better experiences. Erik is a trusted author, bringing up new tips and tricks for internet users. He has studied ‘Computer Science & Engineering’ and worked with some leading IT agencies.