Your rank game should be strong enough to provide effective growth to your website and your brand. In today’s market, focusing on the latest online marketing trends is important since if you don’t, you’ll probably get hit by Google’s updates or lose your site’s ranking because of outdated website performance.
However, one thing to note is that following every trend isn’t a good strategy since every website works differently. Each activity, or action may respond differently to the site’s growth, which is why you should try and test these to check if they work or not.
With that being said, it’s time to check some of these amazing trends that you can apply to your site for achieving ranking in 2022:
Videos Are The Latest Blog
With applications rolling out reels and allowing users to post videos, it’s a high time your website focuses on integrating short videos too. We’re looking at short videos such as from TikTok, YouTube Shorts, etc. that can be embedded in the website.
However, for that, you must ensure that the page loading speed is adequate. Moreover, the page components should not exceed 15 MB in size since the latest Google update has rolled out regarding this matter.
Also, you should put videos in a manner that it’s easier for your viewers to load the pages. Your internet speed should be effective enough to upload components and run them in real-time without any disconnection from the database. For that, we recommend checking out reliable internet providers. Click here to get the latest internet plans that you can opt for this purpose.
Ensure Transparency Through Storytelling
One of the best ways that you can attract viewers to your site is by building trust through transparency. However, ensuring transparency is quite tough and you need to apply significant methods to achieve this.
In doing so, one of the best ways that this can be achieved is through storytelling. It’s not like you’re diving into the world of fantasy but rather narrating what you did that helped you achieve success for your website.
For starters, if you’re a digital marketer, you can enlist examples and tell the audience how you applied certain metrics and achieved success. In addition, you can provide users with authentic information on obtaining your results, which will ultimately make your website legit.
In other words, as a digital marketer, you need to present yourself as a legit source of information so that viewers and Google find you authentic.
Bringing a Personalized Experience
One of the latest updates featured by Google in terms of attracting customers to your website is by offering them a personalized experience. As a customer, we wall want to enjoy personalized experiences from the brands we’re acquiring services from.
That is the same case with your website, which is why you should offer personalized experiences to the users. It’s one of the most demanded features for ranking your website higher than others. However, achieving this metric isn’t easy and one has to go through several details to reach optimal results.
But amongst these details, the most important one is identifying customer experience insights. As easy as it sounds identifying customer experience insights is quite difficult and important too. Not only does it help understand how the customers are reacting to your website it illuminates certain factors that help create the personalized experience needed.
Managing your audience is crucial and covering the right kind of content that is targeting the customers is highly important. However, you can create this personalized experience through various steps such as:
- Offering appealing yet centric advertisements
- Creating easy to navigate and understanding layout
- Offering live support and chat
- Engaging customers via different mediums i.e. emails, newsletters, etc.
All of these can help potentially create a good level of clientele acquisition and one can surely benefit from the growth. In other words, tailoring your website the way your customers want is one way of keeping them attracted to your site.
Segmenting Your Content The Right Way
For most of us, the content might be the key to everything. Even though it’s true, creating the right kind of content segment is of utmost importance for having your website ranked in no time. For those who don’t know, the content segment allows saturating a certain part of your website’s content, aligning it with the ‘thoughtful moment’.
For starters, you can add content segments according to different themes such as Father’s Day, Valentine’s, etc. Doing this will make the content sprout from the regular segments, making it more attractive to the readers.
It’s more like a personalized experience; however, content segmentation is quite useful as it allows crawlers to rank certain segments based on their relevancy. It creates an impression of offering relevant information, even though the entire website may not offer it.
Embedding AI into Marketing
Artificial Intelligence is one of the most important and growing participles of marketing and not embedding it into your website is a big mistake. AI allows better analysis of the customer experience insights, giving more power to understand your customers.
In addition to this, it allows understanding of how certain actions will affect the overall performance of the site, which will help accumulate conversions. In other words, it helps orient the site according to the targets set by you in the original place, which will ultimately be leading to better results.
Moreover, it surely helps create a more personalized experience for the users since it allows automatically showing relevant information and ads to the visitors. In other words, embedding AI into your website’s practices is as important as implementing SEO practices.
Doing it right will help gain potential benefits and you’ll surely experience a good hop in the rankings of your website.
Closing Notes
There’s a lot to digital marketing and one cannot surely assimilate the practices that will help elevate the performance of their site. However, following the abovementioned practices will surely provide your website with heightened performance. It will orient your site towards customer-centric experiences and will provide exceptional growth by improving the personalized touch.
[Recommended reading: How To Be Successful In Digital Marketing For Local Businesses?]
[Image credits – Main photo by Gustavo Almeida.]
I’m a passionate content creator and digital marketer. If you required any help in digital marketing please checkout my freelance profile here: RankerAce