Most people realize the merits of great SEO. After all, it’s an easy way to get more traffic to your website. However, people don’t often realize that social media can help your SEO. Find out the four social media techniques that can improve your website’s SEO.
1. Boost Your Numbers
A high number of social media followers don’t only make you look popular. They also boost your search engine rankings. If you have thousands of followers on social media, then you could get a higher search engine ranking.
It’s important to realize that it isn’t only about the numbers. When Google analyzes your social media followers, it considers the quality of those followers. This means that gaining organic followers is the way to go. Paying for fake followers can damage your search engine ranking.
2. Post Content That Helps Your SEO
When you post on social media, don’t focus only on posting interesting content. You should also focus on posting content that is optimized for search engines. For example, you can post popular social media updates and news articles. Make sure that your social media posts get you noticed by both potential customers and Google.
One way to do this is to do a little keyword research. Find out what your ideal customers are looking for. Then, use keywords that they might use while searching Google. By using those keywords in your posts and content, you can get noticed.
3. Gain More External Inbound Links
When it comes to boosting your SEO, inbound links matter. You need external inbound links to improve your SEO. Fortunately, social media can help with that. As you interact with other businesses through social media, you get valuable connections. You can use those connections to encourage others to share your website links.
You can also encourage others to share your links by posting shareable content. When you provide your own web content that offers value, you entice readers to share it. Be sure to write original and useful content. Then, share it by using hashtags that get you noticed. Although this takes a bit of research, it’s well worth the effort.
While you try to gain external inbound links, you should keep in mind that they need to be of a high quality. For example, a small blog with no web traffic will not help your SEO. You need to get external inbound links on authority sites. Specifically, sites like Huffington post are great for link-building.
4. Reach Out To The Local Community
Local SEO is the way to go. You can use social media to boost your local SEO. To accomplish this, get active on local groups. When you attend local events, post about the event on your social media accounts. Record the event with photos or video, and share those. The more you participate with your local community, the more you get noticed in local searches.
Local SEO can bring your business to new levels. However, it’s common for individuals to feel overwhelmed with the techniques necessary to boost your SEO. Working with an SEO agency could be what you need to get results. When you combine that with these social media tips, you can get the ranking you’ve always wanted.
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[Main image: Pexels, Creative Commons CC0]
Kris Olin, MSc (Econ.) * Editor in Chief at Social Media Revolver * Web Designer * SEO Specialist * Author of the Facebook Advertising Guide. Follow Kris on Twitter and LinkedIn. See his photos at Flickr.
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