Digital marketing accounts for a big part of all marketing strategies today. With the majority of the population being online, there are endless marketing possibilities online. Because of this, digital marketing branches out to different techniques from e-commerce to link building.
Link building, although believed to be one of the hardest parts of SEO, is one of the most effective. This type of digital marketing strategy can be executed along with other strategies to maximize effectiveness. Since social media is one of the most populated platforms today, we will discuss it with link building.
Let’s discuss how link building can help social media marketing efforts.
What Is Link Building?
First, let us talk about what link building is. Link building is the building of your link network. It is the collection of hyperlinks from other trustworthy websites to your own website.
Link building helps you build your credibility as a source of information on the internet. As a result, this strategy will affect your search engine visibility. Positive impacts of link building equates to more website reach.
Link building is a sophisticated process that requires real knowledge and some hands-on experience to acquire results. A link builder needs to be more precise on how do their work and plan accordingly to out beat their competitors.
Below, let us further talk about the ways link building can help improve your social media marketing efforts.
Benefits of Link Building to Social Media Marketing
Below are the top 3 benefits of link building to your social media marketing efforts.
1. Improves Credibility
E-Commerce stores today have a social media platform equivalent. So, the credibility of your website affects the credibility of your social media campaigns. Link building affects the credibility of your site positively.
When there are many other sites linking to yours, Google sees this as a metric of trustworthiness. This means that your content is credible enough and other entities in your niche trust you.
Since there are many other competitors in social media platforms, having a backup to prove the credibility of what you are selling is important. For example, if you are selling AI services, your website should be visible on the first page.
2. Builds Partnerships
In the world of online commerce, building partnerships with brands that are relevant to yours is also important. When you are link building for websites, other related sites help you reach a wider audience. When you do your link building services correctly, it translates leads into social media leads as well.
As you grow your reach and potential customers, chances are sales will grow as well. So, building beneficial partnerships in this kind of marketing campaigns is important. And it is possible through proper link building services.
3. Helps Content Marketing
Content marketing is also one of the most effective ways of building and engaging an audience. The reason is that this marketing strategy is founded on your knowledge as a brand. And knowledge often translates to the quality of products and services you offer.
Link building helps with the overall content marketing strategy, including social media marketing, as it helps get your message across.
Link Building Strategies in 2022
Manual Outreach
A classic but still effective way to gain backlinks is through manual outreach. This involves reaching out to website owners and asking them to insert your link in a relative content. For example, if there is a published article related to your niche, then you could have your link inserted. In the process, make sure that you insert the link in a contextually relevant way.
Guest Blogging
There are also websites which allow you to publish an original article. This gives you the advantage of releasing content that is highly-relevant to your brand.
You can usually find this option at the bottom of websites such as “Write For Us” or “Submit An Article”.
[Note from Editor: If you woukd like to become one of our valued authors, please visit our Guest Posts -page.]
Paid Partnerships
If the free strategies don’t go as planned, you can also opt for paid ways. Websites that offer paid posting are usually those that have high domain authority and high number of traffic.
These figures give them the edge to ask for payment as their website traffic is large enough to reach a certain amount of leads.
Producing High-Quality Content
You can also acquire backlinks by producing accurate and highly-informative content. When you publish helpful content, other websites would use it as their reference. This will automatically gain you a link from other websites.
High-quality content should always contain accurate, relevant, and timely information.
[See related post: How To Create A Succesful Content Promotion Strategy: Tips And Hacks]
Link Reclamation
There may be times when your brand is mentioned in a published content but not linked. With this you can do link reclamation. This involves manually searching for articles connected to your brand.
After identifying unlinked content or brand mentions, you can reach out to website owners to link your site.
Link Auditing
Link building services should also contain link auditing. Auditing is when you check all current backlinks linking to your site. This is important so that you can identify harmful links. These links are those that can be found on websites that contain content such as illegal substances and pornography.
After auditing your backlinks, have harmful ones removed and build new partnerships with sites that are beneficial.
How to Get Started With Link Building
1. Get an Overview
The needs and goals should be the foundation for the plans to be effective. That is why it is important to get an overview of your current backlink situation. You can get the overview of your backlink situation as the result of backlink auditing.
Through this you can identify which links are actually beneficial and which ones are not. From this, you will have an idea of how well, or badly you are performing. This will help you formulate your goals and how you want your business or organization to go from here.
2. Set Your Goals
Without goals, you will have no direction. Goals will ultimately set the pace and help choose the right kind of strategies to execute. Some actionable goals can be:
- Increasing website traffic by a certain percentage
- Paying less for backlinks and focusing on free methods
- Getting three blog posts on Google’s first page for certain keywords
From here, the plan is clearer. Therefore, increasing the chances of success. Without clear goals in mind, a plan is bound to fail.
3. Choose Appropriate Strategies
Mentioned above are some effective link strategies you can choose from. These strategies can be tweaked and adjusted depending on what your brand needs. This is where clear goals will come in.
With clear goals, you would not be wasting resources on link building strategies that are not beneficial for you.
4. Monitor
A plan does not end after launching. Regular and close monitoring is important to ensure that they are working as intended.
When you monitor link building, you can detect ineffective and inefficient strategies early on. This helps avoid any additional and unwanted costs. Ultimately, monitoring will ensure that you can maximize all resources.
Consider Hiring Link Builders
When these mentioned steps seem too overwhelming for you, you can also opt to hire marketing agencies to help materialize the plan. There are various digital marketing services that offer these kinds of services from goal setting to execution and monitoring.
If you are interested in hiring link builders, here are a few things to note:
- Expertise: There are hundreds if not thousands of digital marketing agencies that offer link building services. However, since the digital marketing umbrella is composed of different aspects, their expertise differs. Some agencies may be good at content marketing but not too good at social media marketing. When choosing a link builder, make sure that you know what you need to be able to land the perfect provider.
- Availability: The digital world does not sleep, so strategies are also running 24/7. This makes availability an important factor in selecting the right service provider.
- Price: When hiring a provider, you should also consider the rates they are charging their clients. If you are hiring a relatively popular provider in the field, then expect higher rates as they put a premium over their services. But this doesn’t mean that you can’t find a cheaper but reliable link builder.
- Client Feedback: Client reviews or feedback also plays a significant role in the process of choosing a link builder. One may be good at presenting itself but cannot deliver high-quality work. So, by looking at the first-hand experiences of past clients, you can have an overview of how well they deliver their services. These reviews are most probably unbiased and based on the competency of the agency.
Take Aways
The strategies under the digital marketing umbrella are not stand-alone techniques. These strategies are often more effective if partnered or overlapping with one another. In this case, link building services and social media marketing are two things that are beneficial if done alongside each other.
Link building helps social media campaigns gain more trust from potential clients. With higher site rankings, clients tend to lean more towards these products thus boosting the effectiveness of social media efforts.
There are also many ways in which link building can be done. This depends on your goals and needs as a brand. Link building is relatively a lengthy but worthy process. When done right, link building can open new doors for your business or organization. There are also a handful of service providers that can help execute link building strategies.
[Recommended reading: 8 Ways To Get Great Backlinks For Free]
[Image credits – Main Photo: Alamy/Kris Olin; other images, videos, infographics or screen prints are from their respective websites and/or social platforms or articles]
Dan has hands-on experience in digital marketing since 2007. He has been building teams and coaching others to foster innovation and solve real-time problems. Dan also enjoys photography and traveling.