Many people believe that guest posting is dead. The argument goes that it has been replaced by social media platforms. But that is not true.

Guest blogging sites are more popular than ever before with millions of readers. What’s more, they allow you to put your business in front of the right, relevant audience.

Let’s consider how guest blogging platforms can help improve organic traffic for your business.

Benefits Of Guest Blogging

Free Publicity

If you are starting a new business, there is no quicker way to put your products and services in front of a huge audience other than guest blogs.

You can use paid Google ads to promote your business but they cost money. Guest blogs on the other hand are free or cost very little if you promote them on a major blogging website.

Instant Audience

Also consider the fact that social media accounts take a long time to build. It would take you weeks and months to build a following of even a thousand people on social media.

But when you get published on a blogging platform, you get an instant audience of thousands of people.

Relevant Readers

If you use paid advertising on Google or social media platforms, you may be able to get visitors. However, you cannot be sure if these visitors are genuinely interested in your business products and services.

If you choose the right guest blogging platform related to your industry, you can find the relevant audience that is more likely to be interested in buying your products and services.

More Authentic Than Social Media

Many social media users consider platforms like Facebook, Instagram and Twitter as a place to consume interesting content. However, they don’t necessarily take the content on such sites seriously.

But when you start writing for a blogging site, you can be sure that your posts will go in front of the relevant audience and industry professionals.

Most guest blogging sites are dedicated to specific industries or activities and you have a better chance of attracting the right people to your website with your posts there.

How To Use Guest Blogs To Generate Organic Traffic

New business entrepreneurs can get the most out of blogging platforms in the early stages of their business. When your business is new, you cannot afford to spend money on expensive advertising. You also need to establish your expertise and guest blogs are a terrific way to do just that.

Here are some ways to establish your business using guest blogs.

Show Expertise In Your Industry

Business owners who can write and publish guest posts have an edge in their industry. Regularly posting guest blogs on popular blogging platforms can help you establish an intelligible authority in your niche.

You can build the trust of readers in your brand’s products or websites when they see high quality content from you regularly. You can offer tips, solve problems or even compare new products in the market.

All of these go a long way to proving that you understand the industry inside out.

Getting people to trust your business, especially when it is new is no easy task. Make sure that any content published in your name has accurate facts and figures. Do not twist or change facts. The information must also be up-to-date and relevant to what your audience wants to read.

If you can build credibility and authority in this way, it will help you in the long-run.

Create Backlinks To Your Website

One of the main reasons for writing guest blogs is to build backlinks to your website. Most search engines rank your website higher in organic searches when other credible and high ranking websites link to your site.

The more quality backlinks you can build for your website, the better are the chances of people landing at your website. Guest blogs are an excellent way to do this.

Focus On Attracting Relevant Traffic

Your website’s traffic can be divided into two categories; high quality visitors and low quality visitors.

• High quality visitors are potential buyers that are more likely to convert into sales for your business.
• Low quality visitors just browse your website for information or entertainment, depending on the type of content your post. Low quality customers are not likely to actually buy anything from you.

Both types of visitors can be useful, based on your business model.

For example, suppose you sell designer clothing, electronics, or food products on your website. Visitors can buy them from your shop. In this case, high-quality visitors are ideal.

But what if you run a lifestyle or electronics blog? If you share food recipes and home improvement guides or review the latest gadgets in the market, then you don’t necessarily need visitors to buy from you. Your source of revenue will be the ads running on your sites. In this case, any visitors you get are ok, as long as you get many.

Guest blog writing is suitable for businesses that want relevant, high quality traffic. If you are looking for paying customers to come and buy your products, guest blogging is an effective marketing strategy.

Better Brand Visibility

Guest blogging is a great way to improve your personal and brand visibility. As a guest blog writer, you can submit a bio with your post. This can help you build recognition in the industry and get your name out.

It is also a nice place to place a link to your website to help raise organic traffic.

When submitting a guest blog, make sure to keep your bio short and professional. Many business professionals looking to network in their industry use blogging sites for the sole purpose of networking.

If the blogging platform is popular with thousands of readers, there is a good chance you can find buyers, suppliers and business associates through a blogging platform.

Find The Right Mix Between Promotion And Value Offered

One of the main purposes of guest blogging is to attract users to come and visit your website. So you will probably want to include some type of promotional material in your guest post.

However, many guest blogging platform frown when bloggers submit content that is too promotional. If you blatantly try to promote your products, services or website, it is unlikely that the platform will publish your blog.

However, that does not mean you can’t do any promotion at all. You can always find creative ways to get visitors. For example, you can share some information on a new product or technology and encourage readers to visit your website if they want to learn more.

Just make sure to keep your promotions to one or two lines within the blog. Most blogging platforms understand what you are doing and they are ok with it as long as you don’t make the whole blog a marketing ad.

Also note that some platforms allow you to post a link to your website within the blog. Use it where you can. If your guest blogging site does not allow backlinks in the blog, then don’t. Make sure to check their policies regarding this.

Conclusion

The success of online businesses depends on getting organic traffic to your website. Paid advertising campaigns can be used from time to time, but if you are not getting organic traffic consistently, your business will not survive for long.

In this blog, we shared some tried and tested ways to help attract visitors for your business website through guest blogs. If you are looking for consistent, good quality visitors, give it a try.

Note From Editor: If you are interested in Guest Blogging for us click here for info.

[Images – Main Photo by Godisable Jacob from Pexels; Business woman by Igor Link from Pixabay; other images from their respective websites and/or social platforms]

Dave Brown

Dave Brown is a professional email writer at Content Development Pros and gives small businesses a fighting chance to stand out from the crowd. When he’s not crafting winning strategies for his clients, Dave spends his time watching Netflix or just browsing YouTube. If you are looking for a top-tier email writer online, his services from Content Development Pros are highly recommended.