Any site owner’s dream is to be at the top results in any search engine. It brings them great satisfaction, knowing that their site is shown first. It is a fact that people that search for something particular will not bother to look much. If they did not find what they were looking for on the first page, they would surely give up. The possibility of searching further is very low. So, if your site is not ranked high, that’s bad news for you and your business.
Many companies keep wondering how to rank high on search engines. They know that they can’t do it all alone. A great team is needed. The first step is to admit you need help and hire professionals. Nowadays, many people are proficient in this thing. There are also many web tools that ensure your site to be first. Search engines work based on keyword tracking. So, you need a tool that tracks the keywords used on your website. Your only job is to get down to business, search more about each tool and their function, and choose the right one for you.
Today, keyword ranking tools really do come in different shapes and sizes. One way for them to be classified is based on the way you install them. There are three main types: desktop applications, browser plugins, and web-based SaaS applications. You should read more about each if you click here https://www.searchenginejournal.com/seo-tools/rank-tracking/#close. After you have done that, you can freely choose one.
Factors That Influence Rankings
The first thing you should know about search engine rankings is that they are influenced by many things. The results are known to be personalized according to each user. The user’s search engine history is taken into account when showing the results. Also, the web site’s age, its quality, and relevance are significant. There are about 200 factors search engines take into consideration when ranking your website. Many of them are out of the web site owner’s reach.
Advantages Of Using A Rank Track Tool
Site owners are in control to decide how often the tools should check the rankings. Each tool is customizable. You can decide if you want to check them every day, every week or every month. It all depends on what your aim is. They can also show you annual rankings to see the success of the site in the past year. It can be significant for new companies and businesses. You get to decide all about that. The services are priced accordingly.
The tool providers set their prices to be affordable. So, you should not be afraid of investing in a Rank Tracking Software. Each tool comes with its set prices, so you know them before you make a final decision. You can choose the one that fits your budget. They come with their own perks. You should know that these tools work for specific search engines, like Google, Bing, Yahoo, and a few others.
Search engines also take into consideration the user’s location. Rank Tracking tools function in the same way. They show you locally how often your site is visited and the type of device they use. These tools also show you if your users visit your site more on mobile devices or on desktop. If you notice that users do not visit your site via mobile, you can improve. You can try to get your website more mobile – friendly. That way you can increase the number of visits.
How To Be More Mobile Friendly?
This is a big issue for many sites. When you open them on your mobile, you may get lost. Sometimes the font is too small. These sites are certainly not made to be used on mobiles. However, a lot of people definitely prefer mobiles than desktops. So, each site should work on this. The first step is to make the design appealing and easy to navigate.
The font should be big enough to be easily readable. Scrolling should be kept to a minimum. The buttons and links should be kept apart. That way, the users won’t click on the wrong button by accident. If your users find what they are looking for fast, they will be happy. They will surely revisit your site. Another thing you should keep in mind is that your website should open quickly. Users do not like to be kept waiting. They will more likely give up than wait for it to load.
Beating Your Competition
To be ranked high, your site needs to beat its competition. Everyone that focuses on the same things you do is your competition. You will notice them if they appear on the search engines higher than you do. You may have to invest more to beat them. However, it is better to pay than do this manually. You have to beat everyone in front of you so you can get to the top. There are many ways to get ahead. You can read more about it here.
Speed Optimization
A lot of tools help you achieve maximum speed. People expect sites to load very fast. If your website does not load fast, they will surely go and look for another. You should consult a professional about this. They could optimize the site to work more quickly. Tools can tell the necessary load time and show you where you could improve.
Importance Of Keywords
Some site owners do not realize the importance of the keyword. They may think they need to use the particular word many times. That is not the way to look at it. You need keywords to understand what the users are searching for. They are essential because they show the engines what the site is about and what it contains. People search for keywords online, and that is how they come across your website. You should build your site around keywords related to your business. That way, you will surely improve your ranking.
[Main image: Microsoft Bing search engine]
Kris Olin, MSc (Econ.) * Editor in Chief at Social Media Revolver * Web Designer * SEO Specialist * Author of the Facebook Advertising Guide. Follow Kris on Twitter and LinkedIn. See his photos at Flickr.