Social media has become a big part of our everyday life. We use many types of social media platforms throughout the day for so many things like communicating, entertaining, sharing and etc. Social media has become so big that almost half of the world’s population is active every day or 3.2 billion people. According to Oberlo, on average people spend 3 hours a day on social media networks, which is unbelievable!
However, social media accounts are not just a good opportunity for people to communicate or entertain but also it has become a big part of every business. It is safe to say that business social media profiles are crucial for running a successful business nowadays.
Being available online is a big part of every business and has so many advantages such as expanding the market, building brand awareness, getting in touch with customers, selling online and so on.
Every business has to use the benefits of social media platforms and with just a small effort it can expand your profits. That is why in this article we are going to talk about six important areas how you can build your brand on social media.
1. Know Who You Are And What You Represent
After you created your social media profiles it is time to think about what to use them for and how. These questions are directly connected to your business and what it represents. Make sure you create your social media accounts with a certain unique style that will represent your business.
It is crucial to know what you want to achieve and how to attract people that would be interested in your business the most. That means that you have to have a certain style of writing, posting, engaging with customers that will separate you from the competition.
2. Choose Your Area Of Expertise
Make sure your audience has a clear idea of what your business represents. Make it simple and not confusing so people will connect with you much easier. Give a ‘tour’ to your audience and teach them what your business represents, how that can be helpful, and how to get in touch with you.
If you want to create your online brand it is crucial that your audience connects with your story and have a clear idea of what you represent.
3. Decide What To Post
After you decided who is going to be your target audience depending on the business, you have to start thinking about how to attract them and make them engage with your content. It is very important that you choose your vocabulary and style of posting. This way when people will see your content in the future they will know where it comes from.
For building an online brand, you have to personalize everything. That means creating your own logo, colours, fonts, writing and posting style, post schedule etc. Uniqueness is considered as a positive thing when building your brand.
4. Connect With Your Audience
Once your business is available online, you have to connect with your audience in every way to establish trust and relationship. Making loyal customers is one of the most important things, which is why you have to answer questions, make polls, give all your contact information etc. This way you will connect with your audience on a personal level and people start to have a positive opinion about you and your company.
5. Create Your Own Content And Post Regularly
Once you started your social media profiles it is crucial to keep fans updated every day. That means that the post creation and posting will never stop. Find out what time are your customers online and post relevant and interesting things that will get them engaged with your content.
Do not post irrelevant and boring information that will only get your audience mad. Try creating positive content that has benefit for them.
Humor is a very strong marketing strategy to use in your blog posts. You must post regularly and there are a lot of pages that can help you with your post scheduling, so you don’t have to worry about that.
6. Research SEO Techniques
If you do not know by know what is SEO, you should. Search Engine Optimization is the process in which a website ranks on search engines, like Google or Bing. However, what many people do not know is that social media posts also have their own SEO techniques.
Avoid building links in social media posts. It is better if you create original blog posts on your brand website, with on themselves can have backlinks. Then you promote those blog posts through social media, generating views to your website and helping it to rank in search engines.
[Recommended reading: 8 Ways To Get Great Backlinks For Free]
Most crucial point is to have a blog section in your brand website, with quality content, original, informative and with correct grammar. In these blog posts you can use lots of inside links of your own products and advertise freely, since it is your own website.
These blog posts are easily shareable in social media and thus you can create a sense of trust, because your consumers will know that you are trying to answer their questions and doubts. If necessary and if you have budget for it, hire someone specialized in communication and SEO to help you with this task.
There are other ways to use SEO in social media, but be careful because Facebook, Twitter and LinkedIn have very specific policies for people who try to abuse the system.
These are some of the basic steps to create your social media brand. There will be a lot to learn through the process and you have to follow marketing strategies such as the NFL Championship marketing to learn along the way. If you still haven’t created your business social media pages, get right on it as it will bring you lots of benefits.
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[Images – Main Image by Aviavlad from Pixabay]
Mario Petkovski is a professional writer providing articles for different variety of websites, covering topics like Technology, Economy, Finance, Social Media, Gaming, Automotive and much more. Mario has a BA in Management at university ss. Cyril and Methodius as well as FCE English certificate.