WeChat marketing is a powerful way to promote your business and increase revenue. That is because the platform has millions of active monthly users. It’s popular because it helps people connect with friends, family, and others with similar interests. You should create a successful strategy to generate as many leads as possible from this popular social media app. Here’s how you can create a successful WeChat marketing strategy.
1. Analyze Your Competitors
You can get a lot of information about your competitors through other social media platforms. Monitor the key hashtags and popular keywords they use for discussing issues about the industry. You can also use various website platforms to ask questions to gain an insight into what Wechat users are talking about, what they like, and what they dislike.
Analyzing the most successful companies that use WeChat will also help you notice the patterns amongst them. For example, you may find out that they’re doing humorous advertisements, posting more than twice a day at specific periods, and using attractive colors to design and brand their products. Emulating strategies that work will help you get the results you want.
When analyzing your WeChat competitors, don’t just look at their numbers or followers because other factors such as engagement and the number of viral posts also matter. Instead, keep track of their metrics through the right tools and determine how many people interact with their content daily. Additionally, maintain a competitive analysis spreadsheet for each company to keep tabs on them easily.
Maintaining an up-to-date record is crucial if you’re looking to run a successful WeChat marketing Singapore campaign. However, because it may be time-consuming choose what data matters most and efficiently track these aspects rather than having an information overload.
2. Establish Your Target Audience
You can’t create a successful marketing WeChat strategy without finding out your target audience. Various questions can help you to identify your audience. Some of them include:
- What are their age, race, and ethnicity?
- Where do they live (city)?
- How educated are they?
- Which language do they prefer communicating in?
- How much money does each person bring in annually?
Once you know who your target audience is, creating a marketing strategy that will solve their needs will be easier. You may find out that the idea of reaching your target audience through one channel isn’t very effective. Be open and creative and think about using other platforms that can help you to achieve your goal. What’s important is focusing on who you’re trying to connect with most effectively.
Moreover, when trying to find out your target audience, don’t only focus on demographics; psychographics is also essential when creating your strategy. For example, find out what your audience likes to buy, which websites they visit, and what content they prefer reading.
[See related post: 5 Tips For Better Targeting On Facebook]
3. Select The Right WeChat Official Account
WeChat has three types of official accounts, namely Services Accounts, Enterprise Accounts, and Subscription Accounts. Analyze these accounts and find out which one can best suit your marketing strategy.
Most businesses operate service accounts. That’s because they have many features that make them more suitable for businesses that need advanced functionalities. They are highly visible and can be pinned to the top of a user’s chat list. They can also send text messages, video clips and allow businesses to offer customer service. Unfortunately, they can only allow you to post unlimited times within a month.
On the other hand, subscription accounts are best used by publishers and media organizations. They can allow you to post a high volume of content without feeling like you’re spamming your followers with irrelevant links. They also allow you to post content at least once a day, although with lesser visibility.
If you intend to run many sales and post frequently, enterprise accounts are ideal for you. These accounts are great because they can help you stay connected with your subscriber base. But, unfortunately, they don’t have advanced functions like service accounts.
4. Use WeChat Advertising To Reach Local Audiences
WeChat advertising is one of the fastest-growing segments online. It’s also an excellent option for targeting local audiences, as it can be used to serve ads based on location data and device type. With this type of advertising, you can reach your consumers with localized messages in their native languages without going through an intermediary agency.
And because WeChat has millions of active monthly users, there is no limit to how many people you can target at once. Additionally, WeChat offers three types of ad solutions: Super Moments Ads, App Installs and Deep Links, and Sponsored Content Promotions. Each of these offers different benefits that you can customize to fit your needs.
Before you engage in any paid promotion, do some research and figure out what works best for your target audience. The key to success in WeChat marketing is understanding that there are various marketing strategies available, and you need to test them all to find the most effective one.
The Bottom Line
Creating a successful WeChat marketing strategy requires a deep understanding of the app and its users. Successful strategies should use organic content, paid advertising, influencer marketing, and word-of-mouth branding campaigns to attract new customers. These tips can help you establish such a strategy.
[Recommended reading: Why Use Influencers? Social Marketing Trend You Cannot Ignore]
[Images – Main Image by mohamed Hassan from Pixabay; Blonde Woman photo by lehandross from Pexels; Influencer Photo by Arsham Haghani from Pexels; other images, graphics or videos are from their respective websites and/or social platforms.]
Kris Olin, MSc (Econ.) * Editor in Chief at Social Media Revolver * Web Designer * SEO Specialist * Author of the Facebook Advertising Guide. Follow Kris on Twitter and LinkedIn. See his photos at Flickr.